zillow pro for brokers
TRANSCRIPT
Green = Network Entities, Blue = Individual Sites; both as measured by comScoreSource: Internal tracking via Google Analytics
The Zillow Real Estate Network
JAN 2011
JAN 2012
JAN 2013
AUG 2013
13M
23M
34M
63M
The Zillow Real Estate Network
Green = Network Entities, Blue = Individual Sites; both as measured by comScoreSource: comScore
Zillow Leads Both Desktop and Mobile Markets
Desktop computersMarket share
Mobile devicesMarket share
Source: Zillow Internal, October 2013
Zillow on the Go
• 321 million homes were viewed on Zillow in the month of
August alone
• 60% of Zillow’s traffic comes from mobile during the week,
and more than 70% on weekends!
• 26 apps exist over every major platform
• Zillow is 2x the size of Trulia and 4x the size of Realtor.com
on mobile
Name of presentation | 5
How your listings
currently look on the Z Mobile app. As you can
see NO AGENT
contact box.
A listing on a mobile
device with Zpro
activated. Listing
agent at top clearly
defined.
Which = FREE Leads to your Agents which = More deal for your
agents
Which = No way for consumers to contact
your agents
Are my agents with listings active on Zillow and receiving leads?
Inactive listing agent
• Brokerage is not a ZPro partner
• Listing agent has not created a free profile
Other agents in the area appear first
Zillow Pro partnerBroker’s listing agents appear first High visibility
Even higher• Listing agent’s photo included in the feed, or
• Listing agent creates a free profile
• Brokerage signs up as a ZPro partner
• Listing agent appears in the contact options at the top
Zillow Pro for Brokers: ComponentsAutomatically Activate Agents and Prominently Display the Listing Agent
Your listing agent appears at the top of the contact list automatically, for free, every time.
Agents begin to receive leads as soon as ZPro is activated
Zillow Pro partner brokers receive weekly reports, including:
• Average number of listings
• Number of featured Listings
• Search views
• Listing views
• Views per listing
• Number of email contacts
Work Smarter with Weekly Detailed Broker Reporting
Zillow Pro for Brokers: Components
Zillow Pro for Brokers: ComponentsSet Up a Direct Feed and Source Accurate Listings
MLS-sourced listing feeds from partner brokerages trump all other sources of data, so you’ll have the authority when it comes to listing accuracy.
You can also use the outbound link to drive traffic to your website.
Zillow Pro For Brokers is FREE. Being a partner provides:• Automatic agent activation• Top positioning for listing agents• Detailed weekly reporting to track performance• Agent lead response and follow up program• Authority for brokers in listing data feeds
Zillow Pro for Brokers: A Fair Exchange of Value
What’s the catch? There isn’t one. As partners, we have a fair exchange of value.
Value for you:
Value for Zillow:
• Receive leads from the #1 real estate network, and increase transactions
• Leverage Zillow Pro partnership to recruit new agents and retain current agents
• Agents receive new leads from Zillow; their success may lead them to want more leads and eventually advertise with us
Connect with us on FacebookFacebook.com/zillowforpros
Connect with us on Twitter@ZillowforPros
Get Started TodayJoining Zillow Pro for Brokers takes four simple steps:
1. Sign the Zillow Pro for Brokers Agreement
2. Zillow activates your existing listing feed, or your submit a
new feed
3. When activated, encourage agents to create a free profile
4. Allow 2-4 days for the partnership to go live
Zillow is Here to Help Drive Buyers to Your listings!
Advance to see Zillow’s national television campaigns – part of our efforts to bring more than 63 million unique users to real estate professionals every month.
Zillow TV Commercials
Name of presentation | 13
Zillow Pro for BrokersFelipe Azenha- Senior Manager, National Accounts
[email protected] or 305.498.9410