App review by Zhichao WangEECS 441 – Fall 2013

Description

Wechat is a mobile text and voice messaging communication service developed by Tencent in China, first released in January 2011. The app is available on Android, iPhone, BlackBerry, Windows Phone, and Symbian platforms. Languages supported include traditional/simplified Chinese, English, Indonesian, Spanish, Portuguese, Turkish, Malay, Japanese, Korean, Polish, Italian, Thai, Vietnamese, Hindi and Russian. WeChat is supported on Wi-Fi, 2G, 3G, and 4G data networks.

Moments

Look around

Group Chat&Voice message

More features

• Video Call• Shake• Drift Bottle• etc.

Secret Sauce

600 million active users

Competition

But actually…

Competition

2013 Q1 IM Market Share In China

Mobile QQ

Fetion

MSN

Mobile WW

Miliao

Other

Wechat

Liao

Will it success?

• Yea. • Why: Again, 600 million active users

Questions?