zhao lu's presentation at the emerging communications conference & awards america 2010

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Page 1: Zhao Lu's Presentation at the Emerging Communications Conference & Awards America 2010
Page 2: Zhao Lu's Presentation at the Emerging Communications Conference & Awards America 2010

STATUSTelephony-aided self-expression

zhao lu, @zlu

Monday, May 17, 2010

Page 3: Zhao Lu's Presentation at the Emerging Communications Conference & Awards America 2010

NEW VOICE

• Carriers need voice innovations

• It is not just about communication and IVR

• It is about expressive communication of one's identity

• Social influence: Number of Twitter followers, retweet, resonance

• Social engagement: Facebook status comments

• Pure voice is not enough

• Requires social media, location, mobility, and SIP

Monday, May 17, 2010

Page 4: Zhao Lu's Presentation at the Emerging Communications Conference & Awards America 2010

WHAT IS STATUS

• User presence for the voice world

• Connects Telco cloud with the Internet

• Creates auto-dynamic voicemail greeting that conveys

• What I am doing, where I am at, what I am thinking

• Specific information for specific crowd

• STATUS is my always-on presence

• STATUS is my identity

Monday, May 17, 2010

Page 5: Zhao Lu's Presentation at the Emerging Communications Conference & Awards America 2010

STATUS PLATFORMDO YOU HAVE APIS?

• REST APIs - language-agnostic

• Simple programming interface

• Just like Twitter or Foursquare

• Allows any application to tap into voice world

• Support user authentication, status management, voicemail management, and privacy control

Monday, May 17, 2010

Page 6: Zhao Lu's Presentation at the Emerging Communications Conference & Awards America 2010

DO YOU HAVE PRIVACY• Watching STATUS from @zlu. The privacy aspect is really concerning, and doesn't seem to be well addressed. Integration with Contacts?

• User-controllable privacy platform

• Time, location sensitive status based on caller ID

• Different status based on time of day (night-life)

• Different location naming based on caller-id

Monday, May 17, 2010

Page 7: Zhao Lu's Presentation at the Emerging Communications Conference & Awards America 2010

DO YOU HAVE BUSINESS MODEL

• Not really, but just trust us - just kidding

• Of course we do

• Local business advertising

• Search for market analysis, data mining

• Premium services

• Selected paid API services

Monday, May 17, 2010

Page 8: Zhao Lu's Presentation at the Emerging Communications Conference & Awards America 2010

WHO CAN USE STATUS

• Social addressbook

• TV setup boxes

• Social TV - what are others watching?

• Business status, instead of plain IVR

Monday, May 17, 2010

Page 9: Zhao Lu's Presentation at the Emerging Communications Conference & Awards America 2010

WHY IS STATUS DIFFERENT

• Multi-polymetrics voice synthesis

• UCPP (user-controllable privacy platform)

• Baked-in location, which is a concept not present on the voice world

Monday, May 17, 2010

Page 11: Zhao Lu's Presentation at the Emerging Communications Conference & Awards America 2010