zero to paid2
TRANSCRIPT
ZERO TO PAIDSetting the Foundation
WHO IS DAWNNAwww.Dawnna.com
THE WEBINAR
Housekeeping What we will NOT cover What we will cover
FOUNDATION
Your Differentiator What your audience wants Start NOW!
Ultimate Success
Healthy Career
Strong Foundation
THE DIFFERENTIATORThe most ELUSIVE factor to Success
THE DIFFERENTIATOR
Unique Your Manner Your Message Your Market
THE DIFFERENTIATOR
The Copy Cat Copy style Copy message Wide Net
Monkey See Monkey Do is BAD!
THE DIFFERENTIATOR
Your Differentiator Your Message Your Market Your Manner
DEFINE YOUR MARKET
Sector: Technolog
y
Industry: Healthcare
Who Cares: Leaders
Expertise: Innovation
DEFINE YOUR MARKET
Sector
Industry
Who Cares
Expertise
WHAT YOUR AUDIENCE WANTSThe 3 Golden Rules
If you are speakingbecause you have
something that youreally must say
THEN STOP TALKING!
WHAT THE AUDIENCE WANTS
They don’t want YOU It’s not about YOU It’s not about what YOU will do It’s not about what YOU are selling
WHAT THE AUDIENCE WANTS
What the audience REALLY wants Information that will allow them to THINK and
ACT differently To Connect with the information in such a way
that it is relevant to their lives The Motivation to take action on new
information
WHAT THE AUDIENCE WANTS
• What info is valuable?
• What is my IP?
Information
• What stories connect?
• Are they relevant?Connection
• How can I use the platform to motivate action?
Action
A H
appy A
udie
nce
and e
ven H
appie
r Eco
nom
ic Buyer
WHAT THIS BUSINESS IS REALLY ABOUTIt’s not about SPEAKING!
WHAT THIS BUSINESS IS ABOUT
What its NOT about Speaking Motivation Glamour
WHAT THIS BUSINESS IS ABOUT
What its about Delivering Value Marketing Marketing Marketing Relationships
SUCCESS!
Relationships
Marketing
Value
MARKETING
Marketing Reach your target market with valuable
information on a regular basis Be consistent Don’t over do it Don’t under do it
The Next Slide – I will show you the CHEAPEST marketing technique that brings the MOST value.
Get your PENS and PAPER ready
BE A PEST – NOT REALLY
Ed Robinson’s PEST technique (P)ostcards (E)mail (S)nail Mail (T)elephone Call
SUMMARYWrap it up
SUMMARY
Your Differentiator and why it is important Your Audience Marketing
OFFERwww.ZeroToPaid.com