zero to launch notes

Download Zero to Launch Notes

If you can't read please download the document

Upload: mike-lyons

Post on 17-Jan-2016

18 views

Category:

Documents


0 download

DESCRIPTION

ztl

TRANSCRIPT

0/4 : Getting Started Guide

You have to exchange value for value. You do not have to create it yourself, all you have to do is have control of it and be able to exchange it and take the reciprocal value at the end of the transaction and use it as you see fit

Break down your goals into achievable pieces

Expect it to be hard and optimize for maximum learning

1/4: Your Game PlanCreating an Online BusinessSelf Analysis (called "Idea Mapping")Self-Analysis of Personal Skills, Knowledge & Experience

Market Research (called "The Immersion Strategy")Basic Market Research to see where & how your self-analysis of Personal Skills, Knowledge & Experience overlaps with market demand

Drill Down (Called "Profit Playbook")Identifying:Potential Markets

Market Place Hubs for each market

Each Market's Painful, Urgent Problems

Potential Solutions You Can Offer to Each Problem for Each Market

Potential Products You can Create to Provide Each Solution

2/4: Your Audience

Generate traffic by using guest posting / content marketing on sites where other people are and using it to build your email list.

Fish Where The Fish ARE! Go where people have already expressed demand DO NOT try to change their behavior USE IT.

The key to Earn 1K Working is having valuable skills you can pitch

3/4: Your Products[Ideal Prospects] TRAFFIC:Uses Content Marketing to Generate Traffic

OFFER: Create a differentiated infoproduct

[Pitch] CONVERSION: Pitch

Economics: Test & Tweak

4/4: Sales