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1 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov Zero Energy Ready Homes Leading Builders SVP Housing United Way of Long Island DOE Zero Energy Ready Home Rick Wertheim

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Page 1: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

1 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Zero Energy Ready Homes Leading Builders

SVP Housing

United Way of Long Island

DOE Zero Energy Ready Home

Rick Wertheim

Page 2: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

2 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Leading Builders Series

Introduction

Page 3: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

3 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Background

United Way of Long Island

Housing Development Corp.Serving Long Island, New York

Suburban population of 3 Million people

• Builders / Developers of:

– Special Needs homes

– Special Purpose homes

– Affordable Homes

Page 4: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

4 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Affordability

Affordable Housing?

What EXACTLY is Affordable Housing?

Is it Possible in High Cost Areas?

Page 5: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

5 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

The Problem

The Numbers:(national

comparison)

Income:

75% higher

Home Cost:

250% higher

inc

Page 6: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

6 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Definitions

Affordable Housing

Wikipedia: “ housing which is deemed

affordable to those with a median household

income as rated by the national government or a

local government by a recognized housing

affordability index.”

HUD: “housing for which the occupant(s) is/are

paying no more than 30 percent of his or her

income for gross housing costs, including utilities.”

Page 7: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

7 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Solution

Formula for Affordability

Produce a Home that incorporates :

1. Good Design practice (it starts w the plans)

2. Superior Energy Efficiency

3. High Efficiency “right sized” mechanicals

4. Highly trained Workforce (invest in your staff)

5. Don’t skimp on Quality!

Page 8: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

8 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Solution

Recipe

LEED for Homes

NGBS

Passive House Institute

Green Globes

Living Building Challenge

U.S. DOE ZERH• Building America Solution Center

https://basc.pnnl.gov/

Page 9: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

9 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Marketing Zero Energy Ready Homes

Our Marketing Strategy:

• Education and Awareness

Our Homes “SELL” Themselves

– We need to have a Housing

Lottery to determine lucky

recipient / Family

Page 10: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

10 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Marketing Zero Energy Ready Homes

Remove the Negative

connotation with

Affordable Housing

Re-Brand Affordable Housing

Next Generation Housing for the

masses should be:

• Affordable

• Sustainable =

Page 11: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

11 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Marketing Zero Energy Ready Homes

Affordable + Sustainable =

“Attainable

Housing”

Page 12: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

12 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Marketing Zero Energy Ready Homes

Education and Awareness

Events! Truck Wraps

Page 13: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

13 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Technical Strategies

Challenges

• Building Department

• Trade reluctance

• Under skilled Workforce

• Cost of High

Performance equipment

• Design professionals

unfamiliar with your

product

Page 14: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

14 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Technical Strategies

Solutions

• Meet w/ Inspectors

• Involve trades in process

• Utilize Workforce options

• Re-think your cost vs

Value analysis w/ equip.

• “Breaking up is hard to do”

(Find like minded design

professionals)

Page 15: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

15 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Workforce

Youth Development

Programs (nationwide)

• Programs already funded

by US Dept. of Labor

• OSHA 10 trained

workforce

• Many w/ pre-apprentice

vocational training

https://www.youthbuild.org/

Page 16: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

16 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Workforce

Veteran Programs

• Many regional programs

• “Helmets to Hard Hats”

• “Hard Hat Heroes”

• “VetsBuild”

Many other non-Vet and

Youth options available

(Tech Schools)

Page 17: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

17 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Business Lessons Learned

Main Takeaway

Attainable Housing

• It’s NOT first cost

anymore

• It’s Lifecycle Cost!!Advanced metal skinned SIPS

6” walls 10” roof panels

Page 18: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

18 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

For More Information

• Web:

http://www.unitedwayli.org/Hou

singandGreenBuilding

• Training center

• http://www.unitedwayli.org/e3

Rick Wertheim

SVP Housing & Green

Initiatives

631-940-3722

[email protected]

Tour of Zero Link:

https://energy.gov/eere/buildings/doe-tour-zero-depot-road-beacon-

house-united-way-long-island

Page 19: Zero Energy Ready Homes...United Way of Long Island Housing Development Corp. Serving Long Island, New York Suburban population of 3 Million people • Builders / Developers of: –Special

19 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Contact:

[email protected]

301-889-0017

Thank You!

Resources:

www.buildings.energy.gov/zero/

• Take the Tour of Zero

• Become a Partner

• Review ZERH Specs

• Access Tech Training Webinars

• Use the Marketing Toolkit