Zeimer’s Advertising ShoppeZeimer’s Advertising Shoppe

• Copywriting

• Editing

• Creative Director/ Project Manager

• Audio Production

• Blogging

Gil Zeimer :: BackgroundGil Zeimer :: Background 3rd generation San Franciscan – Mt. Zion

Raised in the Sunset; attended public schools

1976: Became an advertising copywriter.

Worked for large agencies in SF & Dallas.

1995: Launched Zeimer’s Advertising Shoppe.

Hobbies: Hiking, scuba diving, skiing, movies, reading, and writing.

The Zeimer Family: 1960The Zeimer Family: 1960

The Zeimer Family: 2010The Zeimer Family: 2010

What I Write & What It CostsWhat I Write & What It Costs

I usually work on a project fee based I usually work on a project fee based on a rate of $100/hour.on a rate of $100/hour.

Discount for BNI members: $85/hour.Discount for BNI members: $85/hour.

Some examples…Some examples…

3-D Direct Response Project:3-D Direct Response Project: Barclays Global InvestorsBarclays Global Investors

Problem: Problem: Contact Fortune 500 HR managers to expand Contact Fortune 500 HR managers to expand BGI’s pension plan fund base. BGI’s pension plan fund base.

Solution:Solution: To appeal to HR managers, I wrote a headline To appeal to HR managers, I wrote a headline for the box, “401(k) spoken here.” Inside, a personalized for the box, “401(k) spoken here.” Inside, a personalized letter invited the prospect to call a toll-free number to letter invited the prospect to call a toll-free number to schedule an appointment with a Barclays rep. The box schedule an appointment with a Barclays rep. The box contained 1/2 of a set of two-way walky-talky radios with contained 1/2 of a set of two-way walky-talky radios with the headline “Let’s Open a Line of Communication.”the headline “Let’s Open a Line of Communication.”

Cost: 20 hours = $2,000 Cost: 20 hours = $2,000

3-D Direct Response Project:3-D Direct Response Project: Barclays Global Investors Barclays Global Investors

funds.funds.Results: A 20% response rate.

Of those, 25% agreed to an appointment with BGI, resulting in several million dollars in invested 401(k) pension funds.

Website Referral: Google keywords: Website Referral: Google keywords:

“S.F. Freelance Financial Copywriter” “S.F. Freelance Financial Copywriter” (Before)(Before)

Website Referral: Google keywords: Website Referral: Google keywords:

“S.F. Freelance Financial Copywriter” “S.F. Freelance Financial Copywriter” (After)(After)

10- page Website & Brochure: $3800

Website Referral: Google keywords: Website Referral: Google keywords:

“S.F. Freelance Financial Copywriter” “S.F. Freelance Financial Copywriter” (Brochure)(Brochure)

10- page Website & Brochure: $3800

Referral: Wells Fargo’s Card Design Studio (LA ad agency)

2 DM Packages:2 Envelopes, 2 Letters,2 Brochures, 2 Buck Slips = $3,500

Referral: Wells Fargo’s Card Design Studio (LA ad agency)

Referral: Wells Fargo’s Card Design Studio (LA ad agency)

Blog #1: mjsearch.comBlog #1: mjsearch.com

Blog #2: avantpage.comBlog #2: avantpage.com

Referral Triggers Referral Triggers Best referrals: • Graphic & Web designers/art directors• Ad agencies• Marketing and sales execs• Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials

• Other certified green businesses

Industries I work with:• Healthcare • Packaged goods• Legal • Technology• Financial • Startups

www.zeimer.com www.zeimer.com

Any questions?

See samples at www.zeimer.com