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TRANSCRIPT
‘INACTIVITY PANDEMIC’ REPORT 2018-2019
Overall Trends - This is a Pandemic We Must Reverse
• Sitting is the Smoking - More people in the USA today are dying of
physical inactivity than smoking1
• More people are dying of physical inactivity than being overweight or
obese...combined1
• 82 million Americans (adults and kids) are totally sedentary - They are not
active in over 100 different activities or sports...once in the past year!
• Physical inactivity is a direct influence on increased healthcare costs1
• 96% of women in C Level positions in companies played sports growing up
- Only 52% of girls today play a sport7
KEY FACTS & TRENDS
1 Source: World Health Organization; 2 CDC Standards based on Sports Marketing Survey activity levels;
3 Sports Marketing Surveys Inc.; 4 Pentagon; 5 Shape America; 6 Project Play; 6 British Journal of Sports Medicine; 7 ESPN Survey
Trends & Facts for Our Kids Only Are Not Healthy
• Kids Active 3 Times A Week In Fitness Activities Is Declining3
• US Kids are ranked 47th out of 50 countries In fitness6
• There are 50 million children who are not active to CDC physical activity
standards2
• There are 10 million kids who are total 'couch potatoes' - not active in
any of 105 different activities once in the last year3
• 3/4 of all teens are not fit enough to join the military4
• The only thing every kids is moving today is...their fingers with addictive,
sedentary electronic devices
• With these trends, we have generations of kids who can't run, jump,
throw, catch or stand on one leg. They are healthcare time bombs!
KEY FACTS & TRENDS
1 Source: World Health Organization; 2 CDC Standards based on Sports Marketing Survey activity levels;
3 Sports Marketing Surveys Inc.; 4 Pentagon; 5 Shape America; 6 Project Play; 6 British Journal of Sports Medicine; 7 ESPN Survey
The Roots Of Physical Activity, Schools, Are Not Healthy
• 48% of all schools have NO physical education5
• Other schools have cut back physical education dramatically
• The average budget for an elementary school for PE is $462 for a year...for
the entire school5
• Many schools have no recess5
• Kids who have PE are 2-3 times more likely to be active...outside of school3
• 'Sit & Learn Education" has not worked
KEY FACTS & TRENDS
1 Source: World Health Organization; 2 CDC Standards based on Sports Marketing Survey activity levels;
3 Sports Marketing Surveys Inc.; 4 Pentagon; 5 Shape America; 6 Project Play; 6 British Journal of Sports Medicine; 7 ESPN Survey
Income Inequality Exists For Activity Levels...Especially For Kids
• 16% Adults and kids of high income individuals are inactive...while 47% of
low income individuals are sedentary4
• Kids from low income families are dramatically more sedentary than kids in
families with higher incomes4
• 46% of kids in high income families play a sport today...versus only 27% of
kids in low income families 6
KEY FACTS & TRENDS
1 Source: World Health Organization; 2 CDC Standards based on Sports Marketing Survey activity levels;
3 Sports Marketing Surveys Inc.; 4 Pentagon; 5 Shape America; 6 Project Play; 6 British Journal of Sports Medicine; 7 ESPN Survey
THE IMPACT OF THE ‘INACTIVITY PANDEMIC’ ON LIFE MAJOR HEALTH THREATS & OUTCOMES
DRAMATICALLY INCREASES THE CHANCES OF:
• Cardiovascular Disease
• Diabetes
• Colon & Breast Cancer
• High Blood Pressure
• Significant Weight Gain and Obesity
• Lower Bone Mass
• Lower Muscle Strength
• Depression & Anxiety
• Lower Academic Achievement For Children
PHYSICAL INACTIVITY
”HEALTHCARE COSTS INCREASE WHEN
PHYSICAL INACTIVITY
INCREASES”
MORE AMERICANS ARE DYING FROM
PHYSICAL INACTIVITY THAN SMOKING!
“SITTING IS THE NEW SMOKING”
Source: World Health Organization
PHYSICAL INACTITIVTY – THE #4 KILLER WORLDWIDE
DO WE WANT TO PREVENT 4 OF THE TOP 6 ISSUES FROM GROWING?
INCREASE PHYSICAL ACTIVITY!
“PHYSICAL ACTIVITY IS THE MIRACLE DRUG”
DIABETES HIGH BLOOD PRESSURE CARDIOVASULAR DISEASES
PHYSICAL INACTIVITY
BY STATE
NOTICE PEOPLE WHO ARE INACTIVE HAVE OTHER HUGE HEALTH ISSUES
“WE MAY SEE THE FIRST GENERATION OF KIDS WHO WILL HAVE A SHORTER LIFE EXPECTANCY THAN THEIR PARENTS.” RICHARD H. CARMONA, FORMER SURGEON GENERAL
INACTIVITY CONTRIBUTES TO LOWER LIFE EXPECTANCY
IN 2018, LIFE EXPECTANCY IN THE USA WENT DOWN FOR THE THIRD STRAIGHT YEAR
SOURCE: National Center for Health Statistics
RESEARCH:
’INACTIVITY PANDEMIC’ TRENDS
82.1 MILLION OR 27.3% OF AMERICANS ARE PHYSICALLY INACTIVE
*NOT ACTIVE ONE TIME IN THE PAST YEAR IN ANY OF 105 DIFFERENT ACTIVITIES
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
25,4%
27.3%
2007 2017
70,4 M
82.1M
2007 2017 2018
NUMBER OF TOTALLY INACTIVE*
% TOTALLY INACTIVE
2018
AMERICANS ACTIVE 3 TIMES A WEEK…BELOW 30%
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
* In 50+ of the higher aerobic activities
33,7%
33,5%
31,5%
31,3%
29,7%
29,7%
2012
2013
2014
2015
2016
2017
% ACTIVE 3 TIMES A WEEK OR MORE
IN AEROBIC ACTIVITIES
AMERICANS ACTIVE 1 TIME A WEEK DOWN DRAMATICALLY
A 10% DROP IN THE PAST 5 YEARS! * In 50+ of the higher aerobic activities; Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americ ans
45,0%
45,0%
43,2%
43,2%
41,6%
40,6%
2012
2013
2014
2015
2016
2017
% ACTIVE AT LEAST ONCE A WEEK OR MORE
HEALTHCARE COSTS WILL CONTINUE TO GROW
THE BIG ISSUE IS KIDS THE FUTURE OF THE USA AND US HEALTHCARE
% OF KIDS ACTIVE 3 TIMES A WEEK
FOR KIDS, PHYSICAL INACTIVITY TRENDS ARE EXTREMELY NEGATIVE
6-12 Yr. Olds
13-17 Yr. Olds
BIGGEST % DROP IN
ONE YEAR EVER!
* In 50+ of the higher aerobic activities; Source: Physical Activi ty Council by Sports Marketing Surveys , Inc., 24,000 Americans
HEALTHCARE TIMEBOMB
28,3%
27,8%
26,9%
26,6%
24,8%
23,9%
2012
2013
2014
2015
2016
2017
40,4%
40,5%
39,8%
39,3%
38,4%
38,2%
2012
2013
2014
2015
2016
2017
% OF KIDS ACTIVE 1 TIMES PER WEEK
WE HAVE TO ARREST THIS TREND QUICKLY
KIDS ACTIVE 1 TIME A WEEK DOWN ALSO!
6-12 Yr. Olds
13-17 Yr. Olds
6-12 YR. OLDS ARE BECOMING LESS
ACTIVE…MORE QUICKLY
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
56,3%
56,1%
54,7%
53,9%
53,0%
52,0%
2012
2013
2014
2015
2016
2017
64,0%
62,9%
62,5%
62,1%
61,6%
61,3%
2012
2013
2014
2015
2016
2017
INACTIVE KIDS WILL MORE
LIKELY TO BECOME INACTIVE ADULTS!
KIDS FROM LOW INCOME FAMILIES - DANGEROUS TRENDS!
% OF KIDS 6-17 YRS. OLD WHO ARE SEDENTARY*
*NOT ACTIVE ONE TIME IN THE PAST YEAR IN ANY OF 105 DIFFERENT ACTIVITIES
HEALTHCARE TIMEBOMB
27,3%
21,9%
17,3% 15,3%
12,7%
32,4%
25,4%
19,9%
14,9%
11,1%
Under $25,000 $25,000 to
$49,999
$50,000 to
$74,999
$75,000 to
$99,999
$100,000+
2012
2013
2014
2015
2016
2017
KIDS FROM HIGHER INCOME BRACKETS ARE MORE ACTIVE
US KIDS FITNESS – WE ARE IN BAD SHAPE
IN A GLOBAL STUDY OF KIDS’ FITNESS
US KIDS ARE RANKED 47TH OUT OF 5O COUNTRIES
20
21
THINK THOSE NUMBERS ARE BAD…
ONLY 7% OF US KIDS ARE ACTIVE TO CDC STANDARDS
CDC STANDARDS – ACTIVE 7 DAYS A WEEK 7% OF KIDS ARE ACTIVE IN AEROBIC ACTIVITIES
SPORTS MARKETING SURVEYS INC
TODAY, 75% OF ALL TEENS ARE NOT FIT ENOUGH TO JOIN THE MILITARY
IS IT ANY WONDER WHEN 48% OF ALL HIGH SCHOOLS HAVE NO PE?
WE HAVE ANOTHER HUGE ISSUE – MILITARY READINESS
22
KIDS ARE NOT MOVING & ARE UNHEALTHY
THE RAW NUMBERS FOR KIDS…
Almost 10 MILLION KIDS ARE TOTALLY INACTIVE IN ANY
OF 105 DIFFERENT ACTIVITIES ONCE IN THE LAST YEAR
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
Approximately 50 MILLION KIDS ARE NOT ACTIVE TO
CDC STANDARDS
“THE ONLY THING EVERY KID IS MOVING TODAY IS THEIR FINGERS”
‘Core Youth Participants’ – 12 of 13 Sports Are Down In 5 Years Millions
Major Reduction In Kids Playing Sports
0,1
0,0 -0,1 -0,1 -0,1
-0,2 -0,2
-0,3 -0,3
-0,3
-0,4
-0,5
-0,8
-0,9
-0,8
-0,7
-0,6
-0,5
-0,4
-0,3
-0,2
-0,1
0,0
0,1
THE IMPACT OF HOUSEHOLD INCOMES ON PHYSICAL ACTIVITY RATES
THE LESS AFFLUENT ARE MUCH MORE SEDENTARY
INACTIVITY RATES BY INCOME
NOT ACTIVE 1 TIME IN 105 DIFFERENT ACTIVITIES
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
HEALTHCARE TIMEBOMB
LOW INCOME AMERICANS
47,4%
35,7%
26,3%
19,9% 16,2%
Under $25K $25K to
$49,999
$50K to
$74,999
$75K to
$99,999
$100K+
37%
In 2013 18%
In 2013
32,6%
25,8%
22,0%
37,4%
25,9%
18,9%
Under $49k $50K to $74,999 $75k+
2012
2013
2014
2015
2016
2017
The “Have Not's” Will Make Our Healthcare Crisis Explode
THE INCOME DIVIDE FOR INACTIVITY…AND IS GETTING WORSE
LOW INCOME AMERICANS ARE INCREASINGLY INACTIVE – HIGH INCOME ARE MORE ACTIVE
115M Americans 127M Americans
HEALTHCARE TIMEBOMB
55M Americans
INCOME ALSO AFFECTS A PERSON’S HEALTH ASSESSMENT
LOW INCOME INDIVIDUALS ARE NOT POSITIVE ABOUT THEIR HEALTH
% OF ADULTS WHO SAY THEY ARE HEALTHY…BY INCOME
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
33,8%
43,7%
50,5%
Under $50,000 $50,000 to
$74,999
$75,000+
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INCOME INEQUALITY IS A HUGE ISSUE
KIDS WHO PLAY SPORTS
ONLY 27% OF KIDS FROM LOW INCOME FAMILIES
VS.
46% OF KIDS FROM HIGH INCOME FAMILIES
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AND…SPORTS IMPACTS A WOMEN’S CHANCE OF SUCCESS
96% OF WOMEN IN C LEVEL POSITIONS
PLAYED SPORTS
Source: Ernest & Young and SFIA
ONLY 52% OF GIRLS TODAY
ARE PLAYING A SPORT…ONCE A YEAR OR MORE
30
WE MUST GO TO THE ‘ROOTS’
WHERE DO KIDS LEARN PHYSICAL SKILLS AND HOW TO PLAY SPORTS?
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1. FROM FAMILY MEMBERS 2. IN SCHOOL
TWO WAYS KIDS LEARN BASIC PHYSICAL SKILLS
PHYSICAL ACTIVITY AT HOME HAS CHANGED DRAMATICALLY
DO YOU REALLY THINK THIS WILL HAPPEN?
32
2019
1970’s
SCHOOLS WHERE ‘ALL THE KIDS ARE’ AND
WHERE KIDS LEARN BASIC PHYSICAL SKILLS (Throw, Catch, Run, Jump, Skip, etc.)
A HUGE ISSUE – THE ELIMINATION OF PHYSICAL EDUCATION
48% OF ALL HIGH SCHOOLS HAVE NO PE
THE AVERAGE BUDGET FOR PE IN ALL SCHOOLS IS
ONLY $764 PER YEAR…FOR AN ENTIRE SCHOOL
THE AVERAGE BUDGET FOR PE FOR AN
ELEMENTARY SCHOOL IS ONLY $462 PER YEAR
33
DOES PHYSICAL EDUCATION REALLY INFLUENCE PHYSICAL ACTIVITY OUTSIDE OF SCHOOL?
MANY SCHOOLS HAVE ELIMINATED RECESS AS WELL
PE IS THE ‘GRASSROOTS’ PROGRAM FOR ALL PHYSICAL ACTIVITY
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
BIG STORY
48,4%
43,9%
38,2%
34,3%
22,9%
19,7%
18,2%
13,4%
10,6%
9,7%
20,7%
17,6%
17,0%
15,2%
11,1%
8,9%
7,5%
6,0%
6,3%
5,8%
Team Sports
Outdoor Activities
Cycling
Running/Jogging
Swimming for Fitness
Water Sports
Winter Sports
Racquet Sports
Golf
Fitness/Health Club
Activities
NO PE In School
% OF KIDS ACTIVE OUTSIDE OF SCHOOL IN…
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
48,4%
43,9%
38,2%
34,3%
22,9%
19,7%
18,2%
13,4%
10,6%
9,7%
20,7%
17,6%
17,0%
15,2%
11,1%
8,9%
7,5%
6,0%
6,3%
5,8%
Team Sports
Outdoor Activities
Cycling
Running/Jogging
Swimming for Fitness
Water Sports
Winter Sports
Racquet Sports
Golf
Fitness/Health Club
Activities
HAVE PE In School
PE IS THE ‘GRASSROOTS’ PROGRAM FOR ALL PHYSICAL ACTIVITY
% OF KIDS ACTIVE OUTSIDE OF SCHOOL IN…
KIDS WHO HAVE PE ARE 2-3 TIMES MORE LIKELY
TO BE ACTIVE
NO PE In School
ADULTS WHO HAD PE IN SCHOOL ARE MUCH MORE ACTIVE TODAY
HAVING PE CUTS PHYSICAL INACTIVITY IN HALF FOR ADULTS!
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
PE CREATES LIFE LONG
ACTIVE AMERICANS
39,0%
21,0%
No PE at School PE at School
% OF AMERICANS WHO ARE INACTIVE TODAY
PHYSICAL ACTIVITY = PREVENTION OF HEALTHCARE COSTS
“PHYSICAL ACTIVITY HELP ACADEMIC ACHIEVEMENT, TOO!”
INVEST $1 IN PHYSICAL ACTIVITY
SAVE $3.20 IN HEALTHCARE COSTS
“Exercise Is Miracle-Gro For
The Brain” John Ratey, MD
Harvard Medical School
OUR BRAIN ‘IGNITES’ WITH EXERCISE…PRIMING IT FOR IMPROVED LEARNING
Sitting Quietly After A
20-Minute Walk
THE MENTAL EDGE – RESEARCH: MORE ACTIVE = BETTER GRADES
THE INFLUENCE OF THE ‘INACTIVITY PANDEMIC’ ON FANDOM
IF PHYSICAL INACTIVITY IS NOT REVERSED, FANDOM WILL SUFFER
PRO SPORTS – FANDOM INCREASES DRAMATICALLY WHEN PEOPLE GET ACTIVE!
% OF AMERICANS WHO ARE FANS OF…
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
38,5%
26,5%
17,6%
6,9%
14,6%
6,7% 8,6%
5,4% 7,5% 8,9%
53,8%
41,1%
32,5%
14,8%
27,0%
18,1% 18,9%
13,1% 16,3% 17,9%
NFL MLB NBA WNBA NHL MLS PGA LPGA ATP WTA
Inactives Who Are Fans Actives Who Are Fans
FROM A 40% INCREASE TO
MORE THAN DOUBLING FANDOM
COLLEGIATE & OLYMPIC EVENTS - ACTIVE PEOPLE = MORE FANS
FROM A 70% INCREASE TO DOUBLING FANDOM
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
% OF AMERICANS WHO ARE FANS OF…
24,7%
15,4%
9,5%
30,6% 30,3%
42,2%
32,8%
19,4%
53,2% 51,9%
College
Football
College
Basketball
College
Baseball
Olympic Games
(Summer)
Olympic Games
(Winter)
Inactives Who Are Fans Actives Who Are Fans
OTHER ENTERTAINMENT EVENTS – ACTIVE PEOPLE ARE BIGGER FANS!
GETTING AMERICA ACTIVE HELPS EVERYONE!
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
% OF AMERICANS WHO ARE FANS OF…
3,5%
6,7%
12,9% 11,4%
8,3% 8,0%
12,4%
17,8% 19,8%
15,9% 17,8% 18,5%
CrossFit Games X Games NASCAR WWE Professional
Boxing
Ultimate Fighting
Championship
(UFC)Inactives Who Are Fans Actives Who Are Fans
43
PHIT AMERICA HAS THE SOLUTIONS
THE ULTIMATE 1-2 PROGRAM APPROACH GETTING
ALL KIDS MOVING & HEALTHY AND KIDS PLAYING SPORTS
WANT TO BEAT THE ‘INACTIVITY PANDEMIC’?
JOIN OUR ‘MOVEMENT’ CONTACT JIM BAUGH TO LEARN MORE
24,000 Americans – 8 Years Of Data – Physical Activity Council: Supported By SFIA, IHRSA, OIA, SIA, TIA & NGF
AMERICANS ARE ASKED IF THEY WERE ACTIVE IN ANY OF THESE 105 ACTIVITIES
PHYSICAL ACTIVITY COUNCIL(PAC) RESEARCH