zbiz 2011 social media predictions revised
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10 Social Media Predictions For 2011Zach Johnson
www.ZBizInc.com
Outline• Personal Background and Experience
• Predicting the future of Social Media
• Advertising Trends
• Talent, Patents, Products and Opportunities
• Case Studies
• 10 Social Media Trends
• Questions
My Personal Story
•Graduated from Fermanian Business School in 2008
•Financial Advisor (Short lived.... don’t do it)
•Head Coach @ TrafficGeyser.com
•Started ZBiz May 2009
How Do We Know The Future Of Social Media?
•Advertising Trends
•Usage & Open Rates
•Recruiting Of Talent
•Patents
•Press Releases
What is Social Media?
• http://www.youtube.com/watch?v=T-wYeTHQCh4
Advertising Trends
Advertising Trends
•http://www.ft.com/cms/s/2/891e2946-796b-11df-b063-00144feabdc0.html?ftcamp=rss
Advertising Trends
Usage & Open Rates
•Email Open Rates Are Dropping
Usage & Open Rates
•Social Messaging Email May Have Higher Open Rates Than Traditional Email
•Linked In Messages - 35%
•Facebook, Twitter, YouTube - unknown?
Usage & Open Rates
•97% Open Rates on SMS
• Iphone is only 4% of mobile market
•SmartPhones are only 18% of mobile market.
•Source: Adweek
Recruiting of Talent
• Back in May 2010, Facebook hired Erick Tseng, Google’s lead product manager of Android.
Recruiting of Talent
• What is Facebook up to? Let’s look at some dull patent filings for some hints!
Patents
• http://patft.uspto.gov/
Patents
• http://patft.uspto.gov/
Patents
• http://patft.uspto.gov/
Press & Product Releases•Facebook F8 Conference is a conference where
Facebook reveals new technology to Facebook Platform developers.
•Examples: Facebook Connect & Facbook Titan (http://www.facebook.com/sitetour/connect.php)
What Opportunity Does This Present?
•Facebook Ads are better than Google’s
•Fan Pages & Likes are your new distribution channel
•Social Influencers become a huge part of social marketing
What Opportunity Does This Present?
•Become more relevant to your prospects
• Instant/ mobile is the future of social media
•Opportunity For Cost Per Lead May Reduce Dramatically
•New Demographic Data Available
Case Study: CMO Of Kodak• Increase engagement
•Build personal brand
•Content creation map & calendar
•Facebook app dev. consulting
•Segmentation Of Audience
Case Study: Mind Movies
•15,000 Likes in 30 days
•Alex rank of 870
•1.5 million in revenue
•5,000 Facebook SHARES
•250,000 email opt ins
10 Social Media Predictions for 2011
• Facebook Instant Personalization of everything
• Social newsfeed algorithms & patents become more complex
• Facebook Connect Replaces Email Opt InMother ZachinaFamed Fortune
Teller
10 Social Media Predictions for 2011
• Social Banner Retargeting
• Influencer marketing becomes more important
• Social CRM Integration
10 Social Media Predictions for 2011
• Privacy expectations will continue to lower
• Social media measurement & analytics
• Facebook & SMS integration
• More couples meet through Mafia Wars and get married
10 Social Media Predictions for 2011
10 Social Media Predictions for 2011
Questions?