*Content

*Introduction*Background*Operation*Product assortment *Alliances & Future Expansion*Stratigies*Scandals

*Zara

*Introduction

*Industry Retail *Founded Arteixo, Galicia (Spain) (24 May

1974; 41 years ago) * Founder Amancio Ortega Rosalía Mera* Headquarters Arteixo, Spain*Number of locations 2,000+ stores *Area served Worldwide*Key people Óscar Pérez Marcote, Director-general*Products Clothing*Revenue €11.594 billion (2014)[2]

*Background

*1975: Founded

*1980:from ZOBRA to Zara

*1989:expansion to US Market

*1990:French Market

*Operations

*ZARA Operates in 88 Countries with 2000+ stores

*Lefties stores A low-cost brand works under ZARA

*Product assortment

*Men's clothing*Women clothing*Shoes*Cosmetics*Children's clothing (Zara Kids)

* ALLIANCES

* Inditex along with Global Garment Union is trying to tackle workers rights.

* Intercultural : cross cultural dialogue and social change.

*Fur free alliances : Animals safety

*WWF : To avoid pollution and make environment safe.

*The CEO Water Mandate : promotes the adequate and sustainable management of water.

* Future Expansion

*More than 5,900 stores in 88 countries.

* Invested recently Algeria, Taiwan, Azerbaijan, Peru, Albania, Iceland.

*Growing its presence in China, had 166 stores.

* Spanish retail company but most its product are made in china.

* They are planning to open their stores in Newzealand and Syria.

* Some other parts of Africa.

*Stratigies

*Scanty Stock

*Europe Based Factories

*Strong Online Appearance

*Misconduct Issues

*Scandal

*Slave Labour*Spanish high-street retailer Zara has been accused of

allegedly accepting slave-labor working conditions supplanted by more than 30 of its outsourced plants running in Brazil. During an episode of the investigative TV show called A Liga(The League) reporters visited a factory where Bolivian immigrant workers were caught in slave-like conditions in garment production for the Galicia-based company, which is part of the Inditex group. Inditex’s owner, billionaireAmancio Ortega, is listed by Forbes as the 7th richest person in the world, with a net worth of $31 billion.

*Thank You By:Zeeshan Kashmiri