zamchick presentation tech
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
Rapid Visualizationand Experience Design
Zamchick Group Capabilities Presentation
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
needs
Technology companies track opportunities in the Marketplace and identify them within their own walls
demographics categoriestrends& fads
location
Incremental changes
Revolutionary changesNew tech changes
?
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
They gather data that define these opportunities, create prototypes toaddress them, and formulate strategies to act on them
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
But there’s often a disconnect between research and its translation into applications and experiences
Um…could we have that again?
Uh oh…
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
Rapid Visualization bridges this gap with drawings that distill key insights, envision experiences, and connect the dots for new product development
V I S U A L I Z A T I O N
Got it!
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
Here are 9 ways Rapid Visualization maximizes customer value…
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
1 Translating research into meaningful bits of information
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
2 Combining concepts in surprising ways to generate new ideas
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
3 Analyzing contextual data for inventive solutions
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
4 Using storytelling to define complex infrastructures
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
5 Rapid Iteration of product feature sets
Web-enabled camera
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
6 Supporting application design with use-case scenarios
Tracking Event
Monitoring Pattern-matching
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
7 Integrating immersive technologies into consumer environments
Adhoc Retail
Augmented Reality Responsive
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
Imagining uses for technologies that cross scientific domains8
Text-to-Scene
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
9 Supporting design execution
Collaboration Technologies High Tech Products
Tool Development Consumer Apps
GUI Visualization
Infrastructure DemosDEKA DESIGN
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
How do we know when we’ve succeeded?
When new technology development moves seamlessly fromdiscovery to insights to design…
By golly, I think we’ve done it!
…and teams are confident in their ability to champion new products, services, and user experiences
Let’s do it again!
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
Zamchick Group will accelerate your R&D efforts and help bring compelling experiences to life.
Contact us:[email protected] 201-213-0709
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
Client testimonials
"Zamchick Group pushed our thinking to places wedidn’t know it could go!"
Tony O’DriscollLead Learning Strategist, IBM
“Gary has an amazing talent connecting business strategy to inspiring design ideas.”
Eric Johnson, Director of Innovation, Coca Cola
“Zamchick is A number 1 talent...inventive, seasoned, with a long history of tremendous creative power.”
Michael WolfsonChief Creative, AOL
“Gary brought a creative spark to almost all projects underway – movingresearch prototypes to full service concepts.”
Stu GainesVP Advanced Development, AT&T Labs
“Gary's ability to get to the core strategic needs of teams is what makes him invaluable.”
Marc Hacker Guru, Rockwell Group
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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009
Gary Zamchick, President
Zamchick Group, [email protected]
Credit: Teams at AT&T Labs Research, IBM Center for Advanced Learning, & images from work with Rockwell Group (2005-’08)