Zachary Ettlich761 Steiner, Monroe MI 48162

Home: (734)-807-2346Zettlich@gmail.com

Professional Summary: A Digital Advertising Analyst with five years of experience in the Automotive, Financial and (what is google) fields. A versatile professional with the skills needed to establish and maintain account relationships, propose strategies, write text ads, and analyze and optimize performance.

A recent college graduate with a degree in Business/Marketing, a digital marketing internship and professional experience, I would like to apply my skills and knowledge to a position that will offer an opportunity for broader and deeper growth.

Related Professional Experience:

Digital Advertising Analyst – General Motors at CDK Global, Detroit, MI (February 2016 – Current) Provided digital advertising solutions for GM, Hyundai, and Mini dealerships Established, maintained, and prioritized relationships with over 70 dealerships. Built and maintained digital advertising campaigns Analyzed performance, created and executed strategy recommendations Worked with dealers to create short term and long term strategy plans Wrote text ads and create custom image ads Audited accounts to create budget and strategy recommendations Proactively worked with internal customers to align SEM strategy with SEO and Social strategies.

While attending college I sought professional opportunities that would provide further experience in my field of study. These positions were held while also pursuing my studies.

SEM Coordinator for Chevy at iProspect, Detroit, Mi (August 2015 to September 2015) Conducted daily budget tracking and budget adjustment to maintain projected spend Published paid social promotions through Twitter and Facebook Created and ran retail campaigns for holiday promotions Audited existing campaigns to create updated campaigns for the new year Optimized broad match modified and exact match keyword lists with search terms report Wrote creative for paid search campaigns

Digital Marketing Intern at Benzinga/Marketfy, Southfield, Mi. (March 2015 to May 2015)

Conducted vendor analysis and email automation platform Wrote copy and a/b tested landing pages and banner ads Organized and wrote copy for email campaigns Analyzed and reported on the company's first AdWords campaign.

Digital Marketing Consultant at Coral Reef Production, Troy, Mi. (August 2014 to October 2014) Managed digital marketing in the short term to build a digital marketing strategy, began

implementation of the strategy and provided direction on seeing the plan to completion Oversaw all online lead generation marketing, including AdWords, Bing Ads, YouTube, and social

media Used Search Terms Report and Analytics to create phrase and exact match search campaigns, resulting

in more relevant targeting, higher CTR, and higher quality scores in those campaigns Used analytics to identify and resolve a targeting issue, reducing PPC bounce rate by 20%

Conducted experiments including flexible bidding strategies, AB testing landing pages, and comparing ad copy

Created display campaigns to remarket lost leads, increasing conversions by 5%

Account Manager; Contract Position – Client Google, Ann Arbor Mi. (January 2011 to January 2014) Worked as assigned Google account representative for three month intervals, consulted with advertisers

to understand advertising goals, oversaw short term account management, and provided AdWords phone support

Increased conversion rate by as much as 35% by analyzing traffic funnels to identify best performing keywords and aligning account structure to user behavior

Increased impression share by optimizing ad schedules, targeted locations, and bid modifiers Analyzed search terms account wide and keyword specific to identify irrelevant impressions, eliminating

keywords cannibalizing impressions, and moved keywords to relevant adgroups to increase CTR, in some cases doubling previous quarter's performance

Troubleshot and resolved account performance related to issues such as sudden drop in clicks, quality scores, or understanding why a campaign missed budget projections.

Completed account administration procedures such as setting up lines of credit, enhancing campaigns, removing policy restrictions, and linking AdWords to Analytics

Other Work Experience:Fuel Lead Kroger Gas Station, Dundee Mi. (May 2009 to August 2011)

Conducted employee reviews, developed improvement plans and actionable benchmarks Lead employee trainings for organizational changes Point of contact for questions, concerns, conflicts, and scheduling issues between all fuel employees and store

director

Shift Lead Biggby Coffee, Monroe Mi. (August 2005 to February 2009) Health Code and Corporate inspections Responsible for practical training and performance of new hires Assisted organizing and conducting regular trainings on changes and additional products

Writing Tutor Monroe Community College, Monroe Mi. Guided students through structuring assignments according to instructions, set benchmarks for completion

according to due dates, as well as critique work for content, style, and grammar Maintained and set personal schedule with appointments Assigned to a course to coach the students through the course project once per semester

Education:

Bachelor Degree Business Management / Marketing and E-Commerce 2016 from University of Toledo

Certifications:

AdWords Fundamentals, Advanced Search, and Display; Marin; Facebook Social; Kenshoo; Bing Ads