z101 website redesign- case study
TRANSCRIPT
the brief
Advise on how to improve Z101’s website
specialized in podcasts.
GOAL:
Inform users about the podcasts
and increase subscriptions.
competitive Analysis
Strong
Primary
Secondary
Tertiary
Most Important
information Architecture
information Architecture Site Map
user Personaswho
are we designing
for?
Juan Dominicano
Tech Averse
Tech Savvy
SpendyFrugal
Driver “I like to participate and talk about what
is going on in Dominican Republic.
I am not very good with technology.
Concern “
Eduardo Dominican York
Tech Averse
Tech Savvy
SpendyFrugal
Driver “I like to know what is going on back
home.
It’s too expensive.
Concern “
Eduardo User Flow - Looking for a podcast
Start Do I want to listen to a podcast?
Do I know what I want to
listen to?Open website
Yes
BrowseDo I know
what topic/time/ person/ program I
want?
YesFilter
Have I found what I want to
listen to?Listen or
Save for later
Yes
No
No
No
Eduardo User Journey - Looking for a podcast
Do I want to listen to a podcast?
Do I know what I want to listen to?
Do I know what topic/time/ person/
program I want?Have I found what I
want to listen to?
+
-time
emot
ions
Discover Compare Consider Commit
I found what I want to listen to!
Before
Eduardo User Journey - Looking for a podcast
Do I want to listen to a podcast?
Do I know what I want to listen to?
Do I know what topic/time/ person/
program I want?Have I found what I
want to listen to?
+
-time
emot
ions
Discover Compare Consider Commit
I found what I want to listen to!
Redesign
website Redesign
Redesign
Hom
epag
e
Who are we/ Purpose
Giving back/ Values
Stay in touch
Organized AI
First impression is key. Users need to know where they are,
what it’s about and what they can do
next.
Important Information above the fold
BEFORE
Call to action
Who
we
are
Users come to this page to find out about who you are, what is your story/ purpose /
values.
The hook
Powerful images
Accessible/ Readable Copy
Mobile Friendly
The people behind z101
Redesign
BEFORE
Redesign
Opi
nion
Search
Filter by topic/ person
Visually appealing/ mobile friendly view
Users come to this page to explore
journalists by topic or by name.
BEFORE
Prog
ram
s
Users come to this page to see what is playing right now.
Filter by Day/Time
Feature image/ Share on social media
On-click to View more details
BEFORE
Subs
crib
e
Users come to this page to subscribe or find out what are the benefits of becoming
a member
most important information above the fold
What does the user receive now, and what will they get if they subscribe (Don’t make them think!)
Convinced? Become a member
Scannable
Redesign
BEFORE
what’s Next?
Build
MeasureLearn
Great design on the web doesn’t come from moments of inspiration. It comes from the continual iteration of every detail.
Paul Boag
“
Twitter @maitedalila
UXDesigner