Zambia  Election  2015

Media  Monitoring  Interim  Results

TOP 5 POLITICAL PARTIES COVERED

0

10

20

30

40

PF UPND MMD FDD NAREP

Which political parties received the most coverage?

What is equitable coverage?

7%Hakainde Hichilema – UPND

Edgar Lungu – PF

3%Nevers Mumba – MMDGuy scott – PF

Cris Akufuna – ECZDavis Chama – PF

2%Edith Nawakwi – FDD

Rupiah Banda – PFEdwin Lifwekelo – UPND

1%Dipak Patel – UPNDJoseph Katema – PF

Eric Chanda – FRPetc..

Who spoke the loudest?

TOP 20 ORGANISATIONS ACCESSED

Patriot

ic Fro

nt (PF)

United

Party f

or Nati

onal

Develo

pment (U

PND)

Movem

ent fo

r Mult

i-Part

y Dem

ocrac

y (MMD)

Nation

al Gov

ernmen

t

Civil so

ciety

Elector

al Com

mission

of Zam

bia (ECZ)

Forum

for D

emoc

racy a

nd Dev

elopmen

t (FDD)

Nation

al Res

torati

on Part

y (NAREP)

Zambia

Police S

ervice

Ordinary

people

Southe

rn Afric

an Dev

elopmen

t Com

munity

UNIP, Roy

alty, F

DA, FRP,

GPZ,

Jesu

it Cen

tre fo

r The

ologica

l Refl

ectio

n

Religiou

s figure

s, Med

ia,

0% 4% 7% 11% 15% 18% 22%

Is there diversity of voices?

Where are the ordinary citizens?

WHAT DID POLITICAL PARTIES SAY?

WHAT THE PF CAMPAIGN LOOKED LIKE

WHAT THE UPND CAMPAIGN LOOKED LIKE

WHAT THE MMD CAMPAIGN LOOKED LIKE

WHAT THE FDD CAMPAIGN LOOKED LIKE

WHAT THE NAREP CAMPAIGN LOOKED LIKE

TOP 10 TOPICS COVERED

0%

5%

10%

15%

20%

25%

30%Pa

rty C

ampa

igni

ng

Viol

ence

and

Intim

idat

ion

Party

Pol

itics

Elec

tion

Logi

stic

s

Man

ifest

o An

alys

es

Elec

tion

Resu

lts

Just

ice

Syst

em

Party

Coa

litio

ns

Dev

elop

men

t

Med

ia

ISSUES THAT DID NOT MAKE IT

2%Economics

Election fraudHealth

Voter Education1%

CorruptionCrime

Human rights, EducationService delivery

DiplomacyOpinion polls

Election funding 0%Arts

International politicsSport

Affirmative ActionDemonstrations, Personalities,

LandDisasters

WHERE ARE THE WOMEN OF ZAMBIA?

Female 12%

Male 88%

How can the media ensure gender equality in their coverage?

23% of stories were biased. Is this a threat to

democracy?

WAS THE COVERAGE FAIR

Fair 77%

Biased 23%

CONCLUSION

• What is equitable coverage?

• Do the results reflect what is going on in broader society?

• Where are the women and children?