Where are our Youth Where are our Youth Today?Today?

YWCA Pre-ConventionYWCA Pre-Convention

7th November 20097th November 2009

51% of the Indian population is under 25 51% of the Indian population is under 25 years of age.years of age.

The figure goes up to 66% if you include The figure goes up to 66% if you include those less than 35 yearsthose less than 35 years

Where are our YouthWhere are our Youth

DisempoweredDisempoweredLack of knowledge about their rightsLack of knowledge about their rightsIndividualistIndividualistIgnorantIgnorantLow on self esteem Low on self esteem

Low on self perceptionLow on self perception

Our Youth During the recession

OnOnSocial Media SitesSocial Media Sites

Finding Our YouthFinding Our Youth

Social mediaSocial media is media designed to facilitate  is media designed to facilitate social interaction. It supports the social interaction. It supports the democratization of knowledge and democratization of knowledge and information, transforming people from information, transforming people from content consumers into content producers.content consumers into content producers. Source: WikipediaSource: Wikipedia

What is Social Media?What is Social Media?

India is the 7th Largest Internet Market in the worlds India is the 7th Largest Internet Market in the worlds and growing at 11.2% a year.and growing at 11.2% a year.

21 million Indians are active on Social Media Sites. 21 million Indians are active on Social Media Sites. This is 60.3% of the Active Indian Internet Audience.This is 60.3% of the Active Indian Internet Audience.

90% of Indian Online Users belong to the 18-45 age 90% of Indian Online Users belong to the 18-45 age group.group.

Are Young Indians on Social Are Young Indians on Social Networking SitesNetworking Sites

On an average, an Indian makes 10.4 visits per On an average, an Indian makes 10.4 visits per month to a social networking site.month to a social networking site.

Social Media Websites in India are growing by Social Media Websites in India are growing by almost 100% year on year.almost 100% year on year.

Are Young Indians on Social Are Young Indians on Social Networking SitesNetworking Sites

Facebook – Fan Page / Cause PageFacebook – Fan Page / Cause PageIbibo, Bharat Students Orkut – community Ibibo, Bharat Students Orkut – community Twitter PageTwitter PageBlogsBlogsPhotograph sites – like Flickr / PicassaPhotograph sites – like Flickr / Picassa

Social Networking Sites Your Social Networking Sites Your Organization needs to be present onOrganization needs to be present on

Video Sharing Sites – Youtube, Metacafe Video Sharing Sites – Youtube, Metacafe Document Sharing Sites – Slideshare, Docstoc Document Sharing Sites – Slideshare, Docstoc ForumsForumsQuestion n Answer sites – Yahoo, RediffQuestion n Answer sites – Yahoo, Rediff

Social Networking Sites Your Organization needs to be present on

As a Social Justice OrganizationAs a Social Justice Organization

Social Networking sites are a great place to create Social Networking sites are a great place to create awareness on social issue / campaignsawareness on social issue / campaignsAttract volunteersAttract volunteersExcellent way to document your wayExcellent way to document your wayGet feedback on your workGet feedback on your workRaise funds onlineRaise funds online

Benefits of an Internet PresenceBenefits of an Internet Presence

And all this comes at a very little cost and a lot of volunteer time!

Rope in your Youth VolunteersRope in your Youth Volunteers

Get Started on Social MediaGet Started on Social Media

To Contact me To Contact me Email - lilliandcosta@gmail.comEmail - lilliandcosta@gmail.com