FEBRUARY 27, 2015 & FEBRUARY 28, 2015

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The Yuma Airshow is a signature event for not only Marine Corps Air Station Yuma, but also to the entire city of Yuma. What began as a community relations event in 1962 is now an annual celebration of aviation for both mil itary service members and civi l ians. The Yuma Airshow attracts spectators from all over the country. This spectacular event isn’t something that is organized without community involvement, both local and national businesses offer support to this event to ensure that mil itary service members, dependents, veterans, local civi l ians, and travelers are provided with the best quality event possible. The event wil l encompass civi l ian air acts, modern aircraft displays, l ive air performances, and more. We expect that our 2015 airshow wil l attract 35,000+ spectators because we wil l be the only mil itary airshow in the entire state. The airshow industry is one of the largest outdoor professional sports in North America. Based on the volume of spectators alone, airshows represent a significant marketing and sponsorship opportunity for companies at the local and national level.

YUMA AIR C IRCUSYUMA AIR SHOW 2015

FEBRUARY 27, 2015 & FEBRUARY 28, 2015

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Over 26 mil l ion people attend more than 400 airshows annually. Based on the volume of spectators alone, airshows represent a significant marketing/sponsorship opportunity for companies at the local and national level. This opportunity becomes even more attractive when you start looking at the demographics of the audience of well-educated, affluent famil ies. Whatever your marketing objective – moving product, building recognition, enhancing or positioning brand image – airshows can help you accomplish your goals.

We can customize packages, and assist with creating promotions/campaigns for your company in support of your marketing goals and the brand message you are wishing to communicate to air show enthusiasts.

AIR SHOW DEMOGRAPHIC S

76% of Air Show attendees are much more or somewhat more likely to support a sponsor due to

their support of an Airshow.

*Statistics based on 2014 survey conducted by International Council of Air Shows (ICAS)*

52%

4 8%

GENDER

HOUSEHOLD INC OME

5%

28%

31%

11%14%

11%

-25K25K-34K

35K-49K 50K-74K

75K-100K 100K+

EDUCATION

7% 25% 33% 33% 2%Some High

SchoolHigh SchoolGraduate

SomeCollege

CollegeGraduate

PostGraduate

14%

19%

25%

20%

18-25

26-34

35-44

45-54

55-60+

AGE

22%

8%

18%

74%

HOME OWNER SHIP

OWN RENT

OTHER

HOUR S AT AIR SHOW

13%

1 85

2%

2 3 4 6 7

20%

48% 17%

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Use of Airshow Logo

Recognition on Website

Recognition in Brochure

Recognition on Poster

Recognition in Newspaper

Recognition in Television

Recognition in Billboard

Recognition in Radio

Recognition on T-Shirts

Social Media Exposure

Yes

W/Link

W/logo

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

W/Link

W/logo

Yes

Yes

Yes

-

Yes

-

Yes

Yes

W/Link

W/logo

Yes

Yes

-

-

-

-

Yes

Yes

W/Link

W/logo

-

Yes

-

-

-

-

-

Yes

Yes

-

-

Yes

-

-

-

-

-

Yes

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Interaction with Attendees

Exhibit Space

Banner Space on Fencing

(32nd St & 3E)

PA Announcements

Sponsor Banners in Chalet

First Right to Refusal

Category Exclusivity

Yes

(1) 18’x36’

2

10

5

Yes

Yes

Yes

(1) 18’x36’

2

6

2

-

-

Yes

(1) 18’x18’

2

4

1

-

-

Yes

(1) 18’x18’

2

2

-

-

-

Yes

(1) 18’x18 ’

1

2

-

-

-

Yes

(1) 18’x18’

-

-

-

-

-

-

-

-

-

-

-

-

Private Chalet Invites

Program Brochure in Chalet

CO Reception Invites

VIP Parking Passes

Patriot Chalet Tickets*

Thank-You Plaque

Fulfilment Report

T-Shirts

60

50

10

15

-

Yes

Yes

15

30

50

8

10

-

Yes

Yes

10

-

50

6

10

20

Yes

Yes

5

-

50

4

10

15

Yes

Yes

3

-

50

2

-

5

Yes

Yes

2

-

-

-

-

-

-

-

-

30

50

-

10

-

-

-

-

RETURN ON INVESTMENT GENERAL COLONEL MAJOR CAPTAIN LIEUTENANT FRIEND FLIGHT DECK

HO

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LIT

YA

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NR

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ION

BENEFI TS SUMMARY

*VIEW PAGE 11 FOR PATRIOT CHALET DESCRIPTION

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BRAND EXPOSUREPartnering with 2015 Yuma Airshow, means brand loyalty for your company. We partner with local media to garner attention to the Airshow and, in turn, expose your company’s brand message to the public. Your dollars, or in kind contributions,

47K

21K

25K

YUMASUN

SUPER SHOPPER

MARKE TPLAC E

BAJO EL SOL 15K

NEWSPAPER C IRCULATION DATA

23K 35K 106K

UNIQUE VISITORS

VISITS

PAGEVIEWS

BILLBOARD TRAFFIC IMPRESSIONS

ESTIMATED 45 DAY TRAFFIC 5,578,760

NEWSPAPER WEB SI TE IMPRESSIONS

IMPRE SSIONS 320,000

CTR 1,338

allow Marine Corps Air Station Yuma to provide outstanding support services to mil itary members and their famil ies, and also serves to support the provision of an outstanding Airshow to the entire city of Yuma.

TOTAL REACH

ENGAGEDUSERS

LIKES227K 7K+

9K

AIR SHOW WEBSI TE IMPRESSIONS

AIR SHOW FAC EBOOK IMPRESSIONS

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REC OGNI TION

• Permission to use and associate with official Yuma Airshow Logo

• Sponsor Logo w/ link to be l isted on Sponsor page of Yuma Airshow Website

• Sponsor Logo to be included on Sponsor Page of Airshow Program Brochure

• Sponsor Logo to be included on Airshow Poster

• Sponsor Logo to be included in al l Newspaper event promotion

• Sponsor Logo to be included in al l Television event promotion

• Sponsor Logo to be included in al l Bi l lboard event promotion

• Sponsor mention to be included in al l Radio event promotion

• Sponsor Logo to be included on Airshow T-shirts

• Banner ad on Yuma Airshow website.

ACTIVATION

• Interaction with Airshow Attendees

• One 18’ x 36’ Space on fl ight l ine (includes sunshade, 2 tables, 4 chairs)

• Two Sponsor provided Banners (up to 3’ x 5’) displayed on event fencing

• Two Sponsor Banners to be provided and displayed MCAS Yuma Fence

• Ten (:15 second) PA Announcements throughout Airshow weekend

• First Right to Refusal

• Category Exclusivity

HOSPI TALI T Y

• VIP Corporate Chalet at Airshow

• Unrestricted Viewing and Seating for 60 guests

• Catered Food & Beverages to Include Beer

• Attendants for Catering and Clean Up

• Signage with Company Name

• Fifteen (15) VIP Parking Passes

GENERAL$30,000 IN-KIND OR

$20,000 CASH

• Ten (10) Invitations to Co’s

Reception

• Thank-you Plaque Signed by

the CO

• Fifteen (15) Airshow T-shirts

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REC OGNI TION

• Permission to use and associate with official Yuma Airshow Logo

• Sponsor Logo w/ link to be l isted on Sponsor page of Yuma Airshow Website

• Sponsor Logo to be included on Sponsor Page of Airshow Program Brochure

• Sponsor Logo to be included on Airshow Poster

• Sponsor Logo to be included in al l Newspaper event promotion

• Sponsor Logo to be included in al l Television event promotion

• Sponsor mention to be included in al l Radio event promotion

ACTIVATION

• Interaction with Airshow Attendees

• One 18’ x 36’ Space on fl ight l ine (includes sunshade, 2 tables, 4 chairs)

• Two Sponsor provided Banners (up to 3’ x 5’) displayed on event fencing

• Two sponsor banners to be provided and displayed at MCAS Yuma Fence

• Six (:15 second) PA Announcements throughout Airshow weekend

HOSPI TALI T Y

• VIP Corporate Chalet at Airshow

• Unrestricted Viewing and Seating for 30 guests

• Catered Food & Beverages to Include Beer

• Attendants for Catering and Clean Up

• Signage with Company Name

• Eight (8) VIP Parking Passes

• Eight (8) Invitations to Co’s Reception

• Thank-you Plaque Signed by the CO

• Ten (10) Airshow T-shirts

C OLONEL$15,000 IN-KIND OR

$10,000 CASH

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REC OGNI TION

• Permission to use and associate with official Yuma Airshow Logo

• Sponsor Logo w/ link to be l isted on Sponsor page of Yuma Airshow Website

• Sponsor Logo to be included on Sponsor Page of Airshow Program Brochure

• Sponsor Logo to be included on Airshow Poster

• Sponsor Logo to be included in al l Newspaper event promotion

ACTIVATION

• Interaction with Airshow Attendees

• One 18’ x 18’ Space on fl ight l ine (includes sunshade, 1 tables, 2 chairs)

• Sponsor provided Banners (up to 3’ x 5’) displayed on event fencing

• Four (:15 second) PA Announcements throughout Airshow weekend

• Two sponsor banners to be provided and displayed at MCAS Yuma Fence

HOSPI TALI T Y

• Twenty (20) Patriot Chalet tickets

• Unrestricted Viewing and Comfortable Seating

• Catered Food & Beverages

• Attendants for Catering and Clean Up

• Four (4) VIP Parking Passes

• Six (6) Invitations to Co’s Reception

• Thank-you Plaque Signed by the CO

• Five (5) Airshow T-shirts

MAJOR$10,000 IN-KIND OR

$7,500 CASH

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REC OGNI TION

• Permission to use and associate with official Yuma Airshow Logo

• Sponsor Logo to be l isted on Sponsor page of Yuma Airshow Website

• Sponsor Logo to be included in al l Newspaper event promotion

ACTIVATION

• Interaction with Airshow Attendees

• One 18’ x 18’ Space on fl ight l ine (includes sunshade, 1 tables, 2 chairs)

• Sponsor provided Banners (up to 3’ x 5’) displayed on event fencing

• One sponsor banners to be provided and displayed at MCAS Yuma Fence

• Two (:15 second) PA Announcements throughout Airshow weekend

HOSPI TALI T Y

• Fifteen (15) Patriot Chalet tickets

• Unrestricted Viewing and Comfortable Seating

• Catered Food & Beverages

• Attendants for Catering and Clean Up

• Two (2) VIP Parking Passes

• Four (4) Invitations to Co’s Reception

• A Sponsor Thank-you Plaque Signed by the CO

• Three (3) Airshow T-shirts

CAPTAIN$7,000 IN-KIND OR

$5,000 CASH

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REC OGNI TION

• Permission to use and associate with official Yuma Airshow Logo

• Sponsor Logo to be l isted on Sponsor page of Yuma Airshow Website

• Sponsor Logo to be included in al l Newspaper event promotion

ACTIVATION

• Interaction with Airshow Attendees

• One 18’ x 18’ Space on fl ight l ine (includes sunshade, 1 tables, 2 chairs)

• One sponsor banners to be provided and displayed at MCAS Yuma Fence

• Two (:15 second) PA Announcements throughout Airshow weekend

HOSPI TALI T Y

• Five (5) Patriot Chalet tickets

• Unrestricted Viewing and Comfortable Seating

• Catered Food & Beverages

• Attendants for Catering and Clean Up

• Two (2) Invitations to Co’s Reception

• Thank-you Plaque Signed by the CO

• Two (2) Airshow T-shirts

LIEUTENANT$2,500 IN-KIND OR

$2,500 CASH

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FRIE NDS OF THE MILI TARY

$350 CASH

REC OGNI TION

• Permission to use and associate with official

Yuma Airshow Logo

ACTIVATION

• Interaction with Airshow Attendees

• One 18’ x 18’ Space on fl ight l ine (includes

sunshade, 1 tables, 2 chairs)

• Certificate of Appreciation LIMITED SPACES AVAILABLE. FIRST COME, FIRST SERVED. CALL TO SECURE YOURS TODAY!

HOSPI TALI T Y

• Private Chalet

• Unrestricted Viewing and Seating for 30 guests

• Catered Food & Beverages including beer

• Attendants for Catering and Clean Up

• Signage with Company Name

• Ten (10) VIP Parking Passes

FLIGHT DEC KC HALE T

$3,500 CASH(Previously $500) (Previously $5,000)

*The Patriot Chalet gets you and your guests front row seating to the Air Show action, and gives you vast networking oppor tunities. This signature chalet gives you direct access to other corporate sponsors and community par tners for the Marine Corps and the city of Yuma. You will get to enjoy the show while rubbing elbows with community and national innovators. Patriot Chalet guests are also treated to lunch, desser t and beverages (alcoholic beverages not included). This is the ideal chalet for those wanting to network while getting the VIP experience, without the exclusivity of the C orporate/Private chalets. 11

C HILDRE N’S AREA$3,000 TRA DE

OR $1,500 CASHSTAND ALONE OPTIONS

C ROWD FENC ELINE BANNER S

Cash or Trade In Kind. Fence separates the crowd from show center.

• One (3’x5’) $200

• Two (3’x5’) $375

• One (3’x10’) $375

• Two (3’x10’) $700

WEB A DVER TISING

(Cash or Trade In Kind. Banner Ad size 300x250px.)

• Rotating Banner Ad $350

A DDI TIONAL OPTIONS

(Cash Only)

• Airshow Poster Logo Inclusion $200

• Additional Booth $350

REC OGNI TION

• Permission to use and associate with official Yuma

Airshow Logo

• Sponsor Logo to be l isted on Sponsor page of Yuma

Airshow Website

• Sponsor Logo to be included in official Airshow Map

ACTIVATION

• Interaction with Airshow Attendees

• One 18’ x 18’ Space on fl ight l ine (includes

sunshade, 1 tables, 2 chairs)

• Sponsor provided Banners (up to 3’ x 5’) displayed

on event fencing

• Two (:15 second) PA Announcements throughout

Airshow weekend

• Two sponsor banners to be provided and displayed

at MCAS Yuma Fence

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MCCS Marketing Department

Marine Corps Air Station YumaP.O. Box 99119 Yuma, AZ 85369-9119

SPONSOR SHIP DEA DLINE

THANK YOU FOR YOUR SUPPOR T

February 6, 2015

Maria Perez

Marketing DirectorO: 928.269.5590 | C: 928.941.3741supportthecorps@usmc-mccs.org

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