ypn session 4
TRANSCRIPT
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Messageboards, Online Classifieds, and multimedia
Social Media Education Series
Part 2
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Follow the conversationTWEET MOST TO WIN A FREE GSM CONSULTATION AND ANALYSIS
Everyone’s Eligible Except @DawnMillerHomes
www.tweetchat.com
Hashtag #YPNGSM
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Recap
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Recap
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OBJECTIVES
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Explain forums
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Get more from online classifieds
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Unlock the power of multimedia
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Do It yourselfer
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Trial and error
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You Do it
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Capture all 3
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What is a forum?
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What is a forum…really?
Forums are where
people go to have discussion, talk trash and most importantly ask for help.
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Forums vs.
social networks
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Lets Compare
YOU200To
300
1 link
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Lets compare
YOU40,00
0To
100,000
Limitlesslinks
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Forums are relevant
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Why use Forums?
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BE THE SOURCE
To answer questions
and be a reliable source of helpful info.
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ENGAGE PEOPLE
LISTEN
TEACH
SHARE
LEARN
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CAPTURE SEO
DESPITE THE REVOLUTION SOCIAL SEO IS STILL KING
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How to capture SEO
Build Inbound Links
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Click settings or profile
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Find edit or create signature
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Edit signature window
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TYPE TEXT
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Highlight TEXT
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Select insert link
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Enter your website address
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Preview
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Every page is a link
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Choosing the right forums
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Join a real estate forum
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Every hobby has a forum
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Local forums
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Questions?
DAMIEN STEINER SMITHGUERRILLA SOCIAL MEDIA757-748-6856Damien.smith@guerrillasocialmedia.comwww.guerrillasocialmedia.com
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Who Is Wolkia?
Tina Merrit Long and Foster
Trainer Founder of Wolkia
(Real Estate Technology and Media Education)
Trump University Adviser and Blogger
NAR Realtor Technology Spotlight Award Winner
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By: Tina MerrittWolkia.com
Online Classified Advertising and Syndication
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All of Tina’s Presentations Can Be Found at:
http://www.slideshare.net/tinainvirginia
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What is Syndication?Syndication is when information you enter
on one website is then sent out to multiple other websites.
Example: Enter a listing in Listhub and it is sent to Trulia, Zillow, Realtor.com, Oodle, etc. etc. etc.
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Places to Add Listings Where They Can Be Syndicated:
Brokerage websiteVflyer.comPropertypreviews.comPostlets.comRealbird.comHotpads.comPersonal Website Solution (such as
Point2Agent)Iwantanoffer.comAnd many, many more!
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Online Advertising = Google Juice = Exposure!
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What do online flyers offer?Interactive user experienceVideo imbeddingMultiple linksClick-to-chat, click to callMappingSingle property websites – cloud hostingSharing, bookmarkingVirtual tours, slideshowsOpportunity to imbed on other sites
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Realbird.com Example
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Online Classified Manual Posting
Craigslist
Backpage
Kijiji
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Bookmarking Your Listings
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A Few Tips…
Advertise listings first – they’re your productEvery agent should have at least 10 listings they are
actively marketing (they do not need to be your listings – ask someone in your office if you can “borrow” theirs).
Other things to advertise: relocation packages, first time homebuyers guide, “100 ways to get your home ready to sell”, etc.
Advertising “Free CMA” is so 1980’s – be more creative!
Must offer something of VALUE!Google yourself and your listings – use Google Alerts
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And More Tips…
Do NOT “scream out” your listings!Posting listings or other “advertising”
on your Facebook PROFILE is a violation of Facebook’s TOS. Only use your Facebook PAGE for advertising.
If you are not going to engage with the community, don’t bother using social networking sites.
Advertise what sets YOU apart from other agents: “All of my listings feature text-to-flyer” and explain why that benefits the consumer.
Consistency in communication! Text to text, etc.
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Email Marketing
Be careful! Do NOT spam!Allow for opt-in/opt-outDon’t use too much htmlOffer something of value – perhaps partner
with a local merchant to offer a discount?Don’t make it all about real estate –
hyperlocal is betterYou have 2-5 seconds to catch their attentionDon’t forget your signature!
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Twitter: @wolkia
Facebook.com/realestatetechnology
Web: wolkia.com
Email: [email protected]
Phone: 757-287-6338
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Who is bzibee
Alison Creamer ReMax First Top
Producer Founder of BziBee
Media Raw Video Tour
Pioneer Strategic Branding
Expert in Real Estate
Co-Founder of New Media Mommies
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Real Estate Video 101Alison Creamer
QuickTime™ and aH.264 decompressor
are needed to see this picture.
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Introduction
• Why Video • Learn tips and trick to creating Real Estate
Video • What do I do now that I have the video?
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Tools
• What kind of camera can I use ?• What’s the best software ?• What is the cost ?• How long does it take ?
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Video Camera options
• 1. Flip• 2. Phone• 3. Point and shoot camera with video• 4. Hi def personal camera• 5. Hire a Videographer
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Software
• Many cameras come with some form of software to enhance your video. I use Imovie 9 a Mac/Apple product.
• You can use windows movie maker • Flip cameras come with editing software
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Where to host my video
• 1.Youtube • 2.Wellcomemat• 3.Company websites• 4.Personal sites• 5.Vimeo• 6.Viddler• 7.Flicker• 8.My space
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Getting ready to film
1. Turn on all the lights in the house 2. Walk thru open all the doors you can 3. Make sure the home is staged and ready 4. Check sinks and toilets for distractions5. Look for odd spots to avoid in the home6. Check for great feature areas
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How to film• Move slowly. You can always speed the film up to
get your scene from one area to another in the finial product.
• Do not pan the camera back and forth to fast.• When coming out of a room back up don’t turn
around and walk out.• Hold the camera at chest or waist height. The
angle is a bit different for perspective.• Don’t not focus on windows or the rest of the
room will be dark.• MOVE SLOW !!!!! Best tip I can give you !
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Filmed, cut, uploaded now what ?Once I have my video done I add the link to every thing I can.
Facebook, Blogs, I send link to clients, lenders, agents. Any one I think might have a perspective buyer.
Wellcomemat allows me to post a MLS compliant video and allows me to post chapters with in the video so the consumer can get to the part of the video they may want to look at more than once easily.
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Hand Held Example
QuickTime™ and aH.264 decompressor
are needed to see this picture.
Taken with an Iphone
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Client Video’s
QuickTime™ and aH.264 decompressor
are needed to see this picture.
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Other examples
• 709 Mt Holly Muse
• Client promotion
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Summary
• Video is coming to Real Estate. West coast agents are seeing this as the replacement of panoramic photos.
• Just try it . The worst that can happen is you delete it and hire someone to help you.
• Video allows you to convey more about the the product than any other form of advertisement.
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Where to Get More Information
• [email protected]• 757-652-8880• I will gladly work with you on creating your
own personal video tours and photos if needed