youwin business plan stage 2

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ooYOUWIN Business Plan Stage 2 Section 1 Q. Business Name: Poultry Farms The name of the venture shall be BEE82

BEE82 Poultry Farms was established in 2011 to fill the gap of the ever increasing demand for poultry food in Kano state and its neighboring states These are the cheapest eggs to buy

2. The Product The main activity of BEE82 Poultry Farms is the poultry breeding and poultry production will involve day-old chicks being purchased, breaded and nurtured for the production of layers for eggs production; poultry meat (broilers) and also the sales of the old layers as meat for consumption. These will supplement the inadequate and irregular, insufficient eggs and meat production in Kano state. These eggs will be produced by free-range hens that will be fed on grains that are grown without pesticides, chemical fertilizers or any other genetically engineered product. Our products (Eggs) are first grades eggs weighted between 55g to 65g in size and will be packaged in transparent foils and preserved against sunlight and most importantly, will be the cheapest eggs to buy in the state. We will supply and make available the old layer birds as meats to consumers such as the Maisuyas, Hoteliers, maisayis-indomies sellers and restaurants within Kano metropolis. The product includes the following listed below:

1) 2) 3)

A White and brown Ovalshaped eggs and Brown Old layers Broilers

3. Targeted Market and Customers a. Our eggs and poultry meat are in high demand both from direct customers and businesses that uses eggs for their products. In Kano state today, a state which is known for its high demand for poultry products and meat; we will produce our products for the direct customers which include stop-by individuals, families, Corporate Kano, restaurants, fast food joints and Maisuyas within and Kano metropolis; While our indirect consumers will be the manufacturer and establishments that desire our products for their own products e.g. Yahuza Suya; ice cream and yoghurt producers ; And bakeries processed food developers. Our poultry farm will also service some of the Kano state market e.g. Yan Lemu, Naibawa motor park, corner Dawaki market and Uguwan Uku motor park.

4. Q. Is the market for your product or service growing or shrinking?

Kano state has an estimated population of 9.38 million people (2006 census) and is the second largest state in Nigeria. Agriculture is the largest sector in Kano in terms of provision of employment

and income generation to its populace. Over 70% of its populace are directly and indirectly consumers of its agricultural products Our target as a company is to commence with 4,000 birds capacity and increase to 20,000 birds capacity within the next 2 years. This we will do to enhance the supply of eggs and poultry meat for the populace at affordable price as we also ensure the creation of jobs for some unemployed youths in the society. The above analysis shows that the market for poultry in Kano State is a an ever increasing one as Kano is a large market for all types of poultry products, including eggs. Producers do not have to seek buyers; rather, buyers in Kano State have long sought out producers. Dealers or middlemen buy from farms and sell to direct consumers (individuals, corner shops, and supermarkets) and to processors for onward sales to direct consumers. The latter group includes many sellers of tea, and of sellers of fried yams and eggs, and of fried bean cakes. These last two groups are the largest outlets for eggs in Kano. Eggs are sold informally to the neighboring countries of Niger and Chad. In normal times, eggs produced in Kano were not sufficient to meet the demand.

The Kano state poultry industry is a Kano State is one of the leading markets for poultry in northern Nigeria. In Kano, most poultry farms are small -- about two thirds

have no more than 5,000 birds, and only about 5% of poultry farms in Kano State stock more than 50,000 birds. Kano formerly could not meet locally the demand for eggs. Eggs are sold informally to the neighboring countries of Niger and Chad. In normal times, eggs produced in Kano were not sufficient to meet the demand;

Kano is a large market for all types of poultry products, including eggs. Producers do not have to seek buyers; rather, buyers in Kano State have long sought out producers. Dealers or middlemen buy from farms and sell to direct consumers (individuals, corner shops, and supermarkets) and to processors for onward sales to direct consumers. The latter group includes many sellers of tea, and of sellers of fried yams and eggs, and of fried bean cakes. These last two groups are the largest outlets for eggs in Kano. 5. Eggs are

sold informally to the neighboring countries of Niger and Chad. In normal times, eggs produced in Kano were not sufficient to meet the demand;

5. Pricing Power: Q. Explain the unique qualities concerning your products that will enable you to maintain profitable pricing

Search for unique qualities of my poultry products! Hygienic and

The range of our services is purely professional.

They go beyond

the mere delivery of services as required by the customer. We go the extra mile of adding value to the intention of the customer by understanding the basic purpose of what the customer wants to do with our services and help the customer see the bigger picture of the whole subject matter. For instance, if we have a media job that requires our doing a voice-over on a documentary for a TV station or a particular producer, we would desire to understand the purpose that particular documentary would want to achieve and try to mirror in the psychology of the viewers in the specific demography. This will help us to give fillip to the scripting and the voice-tonation to help pass the message with an emotional flair that will attract and arrest the attention of the viewers.

The same principles apply to our training and secretarial services units. We always have the extra value that the customer goes away with. As we plan an expansion and full deployment of our services to our target market, we intend to do a promotional price regime for a specific number of weeks to generate a determined traffic of customers. Our pricing however in this respect will be reasonable enough for us to maintain a margin of profitability in the long haul. The basic circumstance that will continue to guide our pricing regime(s) is the extra quality we shall bring into play in the conduct of our business. That however does not divorce us from the fact that our competitors price will be ignored. We will ensure that we are competitive enough to drive traffic before our customers keep a better idea of the quality of service we have to render.

Section 2

The Vision The vision of BEE82 Poultry farms is to see a well-nourished society.

And the companys mission is to provide high and best quality nutritional poultry products at affordable means. I am passionate that a well-nourished society can be achieved through our best quality and refined poultry product we provide in Kano state. In other for us to achieve this we will ensure we adhere strictly to quality and hygienic products.

The People Ogudo Omonjiade is a graduate (B-Tech) of Physics Electronics from Federal University of Technology Minna Niger State, Nigeria with also Post graduate diplomas in Education. I am a small business trainer and teacher of microenterprise with close to five years experience mentoring and developing small business in Northern Nigeria; I have acquired some skills and experience in the areas of agriculture and education. He is a member of a few Agricultural cooperative societies registered in Kano State that focuses on poultry production and mechanized farming. I am also a member of the Kano state chapter of the Poultry Association of Nigeria. I currently work with Opportunities Industrialization Centers International (OICI) as a Programs and Associate on

Entrepreneurship

Development

Resource

Mobilization

Assistant (Pa ED/RM). My roles basically are to provide business and entrepreneurship development trainings to

disadvantaged youths and women within Kano state. I also encourage and ensure through the resource mobilization

department, that the participants embark on community development and sanitation initiatives. This we do in keeping a clean society. I have 2years experience as an apprentice and poultry assistant at a relations poultry farms in Kano State. I am also a business consultant and developer of small scale poultry businesses in Kano. Currently I manage a cooperative poultry farm called Atama Poultry Multi-purpose cooperative society Ltd. The poultry venture which is registered with the Kano state ministry of cooperatives; a farm that stared poultry production with 200 birds.

Q. Describe your work experience in the business you plan to start including a list of your skills and knowledge, which will be required in your business A. Ogudo Omon is a graduate (B-Tech) of Physics Electronics from Federal University of Technology Minna Niger State, Nigeria with also Post graduate diplomas in Education. I am a small business trainer and teacher of microenterprise with close to five years experience mentoring and developing small business in Northern Nigeria; I have acquired some skills and experience in the areas of agriculture and education. He is a member of a few Agricultural cooperative societies registered in Kano State that focuses on poultry production and mechanized farming. I am also a member of the Kano state chapter of the Poultry Association of Nigeria.

I have 2years experience as an apprentice and poultry assistant at a relations poultry farms in Kano State. Ogudo Omon is the founder of Born Extraordinarily Excellent In

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