youtube shooting, uploading, and embedding

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Post on 05-Jul-2015




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Drew Shope of Thrive Social Media's class on basic videography and social media applications


  • 1. Brought to you by:

2. YouTube 101
What we will cover:
Shooting video:
Uploading video
Embedding video
4. What are their psycho-graphic indicators?
*and whats a psychlo-babli-graphli-wha?
5. in short...
We are concerned with the your clients IAO variables
6. How to succeed in Marketing?
Have a plan!
Who are you targeting?
What do you want them to do?
How to reach them
7. Lets talk about some ideas-
What is your niche/specialty?
What is something you could do on a regular basis? Think series (Thrive in 30)
What are you the absolute best at?
Neighborhood? Lifestyle? Something you really like (yes, you could have your own car show)
8. How to shoot a good video:
Framing (rule of thirds)
Understanding 4:3 vs 16:9
Timeframe- 30 90 seconds!!!
(nobody watches 4 minute videos)
Comedy is great, but for the love of god be careful
9. Setting up YouTube
If you have a Gmail address, you can easily setup a YouTube account.
If not, you still can. Go to your computer to, and click create account in the top right corner
You can add bio info at a later time
10. Now get the YouTube App
Go to your App Market and just search for YouTube:
A lot of phones ship with this app installed
Once installed, open it and enter your login email and password
11. So. Lets shoot some video!
12. Uploading to YouTube
Once youve shot the video, either go to the gallery (Android), the photos (Blackberry), or touch the little square with an arrow jumping out of it icon at the bottom left (iPhone)
Look for the Share option
13. Now Select YouTube!
Lets talk some SEO-
Use descriptive words, but not too many.
Find words that are searched more often- use Keyword Tool
For example, using Convertible Range Rover Water Crossing netted about 2.5x more views than Land Rover Discovery II Water Crossing probably because of the phrase Convertible Range Rover
14. Convertible Range Rover
15. Hit upload and away she goes
16. Its now online and shareable.
We have the best success with these 2:
Share on Facebook
Embed on your Blog (or another website)
17. Embedding:
18. *le copy
19. Now time to Embed it:
20. *le paste
21. Now preview:
22. What the
Oh no! It looks like a 5 year old with arthritis did this!
No worries. Go back to YouTube:
23. And select 560 x 349
24. Copy and Paste back into the editor:
25. This was the hard way to show you that Wordpress is generally optimized for things UP TO 600p wide.
Download, install, and configure the Wordpress App
Upload your video.
Open your YouTube App
Hit Menu > My Account > View My Videos
Find your Video and Open it
Hit Share > Wordpress
27. Come talk to us.