youtube seminar
TRANSCRIPT
![Page 1: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/1.jpg)
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![Page 2: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/2.jpg)
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TexT dyejo To 50500
john [email protected] www.fluid-studio.net
twitter @dyejo
Free service provided byhttp://contxts.com
ConTACT Me
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There is no silver bulleT
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We All hAve A CirCle oF inFluenCe.PeoPle Are inFluenCed by Those They TrusT.
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Circle of Influence
Circle of Concern What youcare about.
What you cando something
about.
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* Enquiro: “Business to Business Survey 2007.”
PeoPle do noT WAnT To be sold To. They WAnT To inTerACT And be heArd.
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![Page 8: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/8.jpg)
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you CAnnoT ConTrol The ConversATion,buT you CAn PArTiCiPATe in iT.
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![Page 10: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/10.jpg)
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4 P’s
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ProduCT4 P’s
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ProduCT, PriCe4 P’s
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ProduCT, PriCePlACe4 P’s
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ProduCT, PriCePlACe, ProMoTion4 P’s
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3 r’s
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relevAnT3 r’s
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relevAnT, reAl3 r’s
![Page 18: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/18.jpg)
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relevAnT, reAlresPonsive3 r’s
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relevAnT, reAlresPonsive4 r’s
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relevAnT, reAlresPonsive, relATionshiP4 r’s
![Page 21: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/21.jpg)
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online video
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Why uTilize iT?
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Why uTilize iT?huge PoTenTiAl AT A loW CosT.
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youTube.CoM
viMeo.CoM
MeTACAFe.CoM
hulu.CoM
veoh.CoM
video-shAring CoMMuniTies (ToP 5)
![Page 25: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/25.jpg)
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hoW do They rATe?
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![Page 27: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/27.jpg)
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![Page 28: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/28.jpg)
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youTube
![Page 29: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/29.jpg)
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overAll deMogrAPhiC18-55
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MAin deMogrAPhiC18-34
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youTube vieWers by gender50/50
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youTube vieWers Are ACtive vieWers
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The AverAge vieWers WATChes ThirTy-nine videos A MonTh 39
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oF vieWers shAre videos WiTh ColleAgues52%
![Page 35: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/35.jpg)
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brAnd AWAreness
hoW CAn you use youTube?
1.
![Page 36: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/36.jpg)
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brAnd AWAreness
ProduCT And reTAil ProMoTion
hoW CAn you use youTube?
1.2.
![Page 37: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/37.jpg)
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brAnd AWAreness
ProduCT And reTAil ProMoTion
direCT sAles eFForTs
hoW CAn you use youTube?
1.2.3.
![Page 38: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/38.jpg)
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brAnd AWAreness
ProduCT And reTAil ProMoTion
direCT sAles eFForTs
business-To-business
hoW CAn you use youTube?
1.2.3.4.
![Page 39: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/39.jpg)
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brAnd AWAreness
ProduCT And reTAil ProMoTion
direCT sAles eFForTs
business-To-business
ProduCT suPPorT
hoW CAn you use youTube?
1.2.3.4.5.
![Page 40: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/40.jpg)
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brAnd AWAreness
ProduCT And reTAil ProMoTion
ProduCT TrAining
direCT sAles eFForTs
business-To-business
ProduCT suPPorT
hoW CAn you use youTube?
1.2.3.4.5.6.
![Page 41: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/41.jpg)
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brAnd AWAreness
ProduCT And reTAil ProMoTion
ProduCT TrAining
direCT sAles eFForTs
eMPloyee CoMMuniCATion
business-To-business
ProduCT suPPorT
hoW CAn you use youTube?
1.2.3.4.5.6.7.
![Page 42: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/42.jpg)
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brAnd AWAreness
ProduCT And reTAil ProMoTion
ProduCT TrAining
direCT sAles eFForTs
eMPloyee CoMMuniCATion
business-To-business
reCruiTMenT
ProduCT suPPorT
hoW CAn you use youTube?
1.2.3.4.5.6.7.8.
![Page 43: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/43.jpg)
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hoW does youTube And video FiT WiThin your MArkeTing Mix?
![Page 44: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/44.jpg)
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is video righT For your CoMPAny/ProduCT/brAnd?
hoW does youTube And video FiT WiThin your MArkeTing Mix?
![Page 45: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/45.jpg)
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is video righT For your CoMPAny/ProduCT/brAnd?
is video A single ChAnnel or PArT oF A lArger Mix
hoW does youTube And video FiT WiThin your MArkeTing Mix?
![Page 46: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/46.jpg)
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is video righT For your CoMPAny/ProduCT/brAnd?
is video A single ChAnnel or PArT oF A lArger Mix?
More exPosure For An exisTing CAMPAign or sTArT A neW CAMPAign?
hoW does youTube And video FiT WiThin your MArkeTing Mix?
![Page 47: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/47.jpg)
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hoW MuCh does iT CosT?
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less ThAn $1,000.
hoW MuCh does iT CosT?
![Page 49: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/49.jpg)
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less ThAn $1,000.
bAsiCAlly, jusT need A Web CAM or CAMCorder.
hoW MuCh does iT CosT?
![Page 50: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/50.jpg)
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less ThAn $1,000.
bAsiCAlly, jusT need A Web CAM or CAMCorder.
AFTer ThAT, There Are no Fees PresenTly.
hoW MuCh does iT CosT?
![Page 51: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/51.jpg)
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WhAT is The roi?
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WhAT iF you geT 5 neW CusToMers?
WhAT is The roi?
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WhAT iF you geT 5 neW CusToMers?
10?
WhAT is The roi?
![Page 54: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/54.jpg)
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WhAT iF you geT 5 neW CusToMers?
100?
10?
WhAT is The roi?
![Page 55: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/55.jpg)
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WhAT iF you geT 5 neW CusToMers?
100?
10?
1,000+?
WhAT is The roi?
![Page 56: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/56.jpg)
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WhAT usuAlly does noT Work For youTube And video siTes?
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exisTing CoMMerCiAls
WhAT usuAlly does noT Work For youTube And video siTes?
![Page 58: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/58.jpg)
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exisTing CoMMerCiAls
rePurPosing inTernAl videos
WhAT usuAlly does noT Work For youTube And video siTes?
![Page 59: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/59.jpg)
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exisTing CoMMerCiAls
TrAdiTionAl Thinking
rePurPosing inTernAl videos
WhAT usuAlly does noT Work For youTube And video siTes?
![Page 60: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/60.jpg)
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WhAT Are youTube vieWers looking For?
![Page 61: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/61.jpg)
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inForMATion (AnAlysis, oPinion, eTC.)
WhAT Are youTube vieWers looking For?
![Page 62: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/62.jpg)
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inForMATion (AnAlysis, oPinion, eTC.)
esTAblish your CoMPAny As An exPerT!
WhAT Are youTube vieWers looking For?
![Page 63: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/63.jpg)
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inForMATion (AnAlysis, oPinion, eTC.)
esTAblish your CoMPAny As An exPerT!
exAMPle: d-linkTv
WhAT Are youTube vieWers looking For?
![Page 64: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/64.jpg)
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inForMATion (AnAlysis, oPinion, eTC.)
eduCATion
WhAT Are youTube vieWers looking For?
![Page 65: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/65.jpg)
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inForMATion (AnAlysis, oPinion, eTC.)
eduCATion
WhAT Are youTube vieWers looking For?
shoW And TeACh PeoPle hoW To do Things
![Page 66: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/66.jpg)
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inForMATion (AnAlysis, oPinion, eTC.)
eduCATion
WhAT Are youTube vieWers looking For?
shoW And TeACh PeoPle hoW To do Things
exAMPle: MAke MAgAzine
![Page 67: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/67.jpg)
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inForMATion (AnAlysis, oPinion, eTC.)
eduCATion
enTerTAinMenT
WhAT Are youTube vieWers looking For?
![Page 68: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/68.jpg)
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inForMATion (AnAlysis, oPinion, eTC.)
eduCATion
enTerTAinMenT
WhAT Are youTube vieWers looking For?
There Are no rules. be Funny, Add MusiC, ThroW in sPorTs, eTC. be CreATive!
![Page 69: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/69.jpg)
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luid
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dio,
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inForMATion (AnAlysis, oPinion, eTC.)
eduCATion
enTerTAinMenT
WhAT Are youTube vieWers looking For?
There Are no rules. be Funny, Add MusiC, ThroW in sPorTs, eTC. be CreATive!
exAMPle: blendTeC
![Page 70: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/70.jpg)
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subTleTy—MAke iT CoverT, noT overT
keys
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subTleTy—MAke iT CoverT, noT overT
keys
inFoMerCiAl, noT CoMMerCiAl
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subTleTy—MAke iT CoverT, noT overT
keys
inFoMerCiAl, noT CoMMerCiAl
CreATe A video WiTh unique vAlue— MusT sTAnd on iTs oWn
![Page 73: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/73.jpg)
©F
luid
Stu
dio,
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subTleTy—MAke iT CoverT, noT overT
keys
inFoMerCiAl, noT CoMMerCiAl
CreATe A video WiTh unique vAlue— MusT sTAnd on iTs oWn
enTiCe The vieWer To WAnT More inFo, Then drAW TheM To your siTe!
![Page 74: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/74.jpg)
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ProMoTing your video
![Page 75: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/75.jpg)
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hoW Will The MAsses Find yours?
ProMoTing your video
![Page 76: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/76.jpg)
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drive direCT sAles!
![Page 77: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/77.jpg)
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Pre-roll, Mid-roll, or PosT-roll slide WiTh your url And Toll-Free Phone nuMber
drive direCT sAles!
![Page 78: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/78.jpg)
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Pre-roll, Mid-roll, or PosT-roll slide WiTh your url And Toll-Free Phone nuMber
Add url in The TexT desCriPTion
drive direCT sAles!
![Page 79: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/79.jpg)
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oPTiMize your video For seArCh
![Page 80: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/80.jpg)
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sTArT WiTh sTrong ConTenT
oPTiMize your video For seArCh
![Page 81: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/81.jpg)
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sTArT WiTh sTrong ConTenT
inForM, eduCATe, or enTerTAin
oPTiMize your video For seArCh
![Page 82: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/82.jpg)
©F
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sTArT WiTh sTrong ConTenT
inForM, eduCATe, or enTerTAin
sTrong TiTle, desCriPTion, And TAgs (allows for searchability on the site)
oPTiMize your video For seArCh
![Page 83: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/83.jpg)
©F
luid
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sTArT WiTh sTrong ConTenT
inForM, eduCATe, or enTerTAin
sTrong TiTle, desCriPTion, And TAgs (allows for searchability on the site)
oPTiMize your video For seArCh
Think As your TArgeT vieWers Would Think!
![Page 84: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/84.jpg)
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oPTiMize your ChAnnel
![Page 85: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/85.jpg)
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CusToMize iT WiTh Colors And brAnd iT siMilAr To your siTe And oTher Web ProPerTies
oPTiMize your ChAnnel
![Page 86: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/86.jpg)
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TAke AdvAnTAge oF CoMMuniTy FeATures
![Page 87: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/87.jpg)
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shAre WiTh Friends And “subsCribers” (you CAn broAdCAsT bulleTins)
TAke AdvAnTAge oF CoMMuniTy FeATures
![Page 88: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/88.jpg)
©F
luid
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shAre WiTh Friends And “subsCribers” (you can broadcast bulletins)
CreATe A youTube grouP Around A shAred AFFiniTy
TAke AdvAnTAge oF CoMMuniTy FeATures
![Page 90: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/90.jpg)
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ProMoTe using oTher MediuMs— go virAl!
![Page 91: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/91.jpg)
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e-MAil MArkeTing
ProMoTe using oTher MediuMs— go virAl!
![Page 92: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/92.jpg)
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e-MAil MArkeTing
blogs (CAn be eMbedded here And on oTher siTes)
ProMoTe using oTher MediuMs— go virAl!
![Page 93: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/93.jpg)
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e-MAil MArkeTing
Press releAses
blogs (CAn be eMbedded here And on oTher siTes)
ProMoTe using oTher MediuMs— go virAl!
![Page 94: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/94.jpg)
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e-MAil MArkeTing
Press releAses
soCiAl neTWorks (FACebook, TWiTTer, linkedin, eTC.)
blogs (CAn be eMbedded here And on oTher siTes)
ProMoTe using oTher MediuMs— go virAl!
![Page 95: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/95.jpg)
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video AlloWs you To:
![Page 96: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/96.jpg)
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luid
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video AlloWs you To:
reACh An esTAblished And neW AudienCe
![Page 97: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/97.jpg)
©F
luid
Stu
dio,
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video AlloWs you To:
reACh An esTAblished And neW AudienCe
AnAlyTiCs using insighT
![Page 98: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/98.jpg)
©F
luid
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dio,
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video AlloWs you To:
ConneCT direCTly WiTh ProsPeCTs And CusToMers
reACh An esTAblished And neW AudienCe
AnAlyTiCs using insighT
![Page 99: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/99.jpg)
©F
luid
Stu
dio,
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video AlloWs you To:
ConneCT direCTly WiTh ProsPeCTs And CusToMers
reACh An esTAblished And neW AudienCe
gAin An AdvAnTAge over sloWer CoMPeTiTors
AnAlyTiCs using insighT
![Page 100: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/100.jpg)
©F
luid
Stu
dio,
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video AlloWs you To:
ConneCT direCTly WiTh ProsPeCTs And CusToMers
reACh An esTAblished And neW AudienCe
gAin An AdvAnTAge over sloWer CoMPeTiTors
sTrong PoTenTiAl For your MArkeTing dollAr
AnAlyTiCs using insighT
![Page 102: Youtube Seminar](https://reader034.vdocuments.mx/reader034/viewer/2022052523/55628de4d8b42aa17d8b4cfc/html5/thumbnails/102.jpg)
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