youtube - presentatie social media monitor
DESCRIPTION
Presentatie van Mascha Driessen van YouTube tijdens de presentatie van de Social Media Monitor 3.TRANSCRIPT
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Social Media Monitor Mascha Driessen Head of YouTube Benelux, Google
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More than 10% of YouTube views come from videos people have embedded on social sites
(Source: google internal)
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Over 46 years a day is spent watching YouTube videos on Facebook
(Source: google internal)
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More than 75% of all Hyves users also visit YouTube in a month.
(Source: Comscore, June 2010)
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An AutoShared Tweet results in 6 new YouTube sessions
(Source: google internal)
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Nearly a quarter of
viewers watch YouTube
videos outside the site
(Source: google internal)
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Nearly all Brand Channels are linked to Twitter or Facebook
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More than 50% of videos on YouTube have been rated or commented on
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55.000 Tweets during U2 live streaming
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670.000 Members for ‘HowTo’ videos
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Full integration with Facebook Connect
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World’s largest user-generated feature film
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180+ video responses to questions from Twitter, Facebook, YouTube etc. in close to real-time
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The most viewed online ad in history: receiving more than 54,000 comments and tweets to date, as well as more than 60 million views
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EARNED
BOUGHT
OWNED
BUILD AN AUDIENCE
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ADVERTISING
CHANNEL VIEWS
EMBEDDING
LINKS
ORIGINAL PLACEMENT,
ADVERTISING,
YOUTUBE SEARCH
GOOGLE SEARCH
LINKS
FEATURED VIDEO
RELATED VIDEOS
COPIES
IMITATIONS
REPOSTING
MOBILE VIEWS
CHANNEL LINKS
BUILD AN AUDIENCE
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Tips for your channel => share content that is useful to your audience => give your channel love and attention
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Data Beats Opinion
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Make it easy to share
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Curate site and audience ⇒ it’s easy to build a channel
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Engage, Debate, Attend
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TELL STORIES
THINK BIG!
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…WHATS NEXT?