youtube confidential and proprietary andrew bangs youtube highway africa conference july 7, 2010...

YouTube Confidential and Proprietary

Andrew BangsYouTube

Highway Africa ConferenceJuly 7, 2010

YouTube & Citizen Journalism

YouTube Confidential and Proprietary 2

https://sites.google.com/a/google.com/google-highway-africa/

http://wjec.ru.ac.za


youtube.com/feather_beta


What is YouTube?

YouTube Confidential and ProprietarySource: Nielsen//NetRatings (October 2007) - US audience.

• #3 Largest Site

• 483MM Global Users

• 35% Y/Y Growth

• 39% Global Internet Penetration

• 80% of Traffic Comes from Outside the US

YouTube Confidential and Proprietary 6Source: Nielsen//NetRatings (October 2007) - US audience.

• 2 Billion+ Views/Day


• #2 Search Engine


• Every Minute 24 Hours of Video is Uploaded to YouTube


YouTube is Everywhere

9

If our user base were a country, it would be the 3rd largest after China and India

FrancePopulation: 65.0M

USAPopulation: 307.0M

BrazilPopulation: 191.6M

JapanPopulation: 127.6M

Sources: comScore, May 2010


Source: comScore MyMetrix, Jan 2010

Female 44%

Male 56%

15-24 yrs: 30.7%

25-34 yrs:23.8%

35-44yrs:20.3%

45-54yrs:14.5%

55+10.7%

Demographics

Gender Breakdown Age Breakdown


International Destination

11

YouTube is localized in 24 different countries/territories

YouTube is available in 17 different languages/dialects


YouTube’s Global Audience

12Sources: comScore, May 2010


www.youtube.co.za


youtube.com/RhodesTV!


Battle at Kruger

!


Everyone’s a Reporter...


Changing the World by….

• Increasing transparency

• Expanding Access to Information

• Empowering Individuals

• Leveraging the power of crowds

• Facilitating Dialogue

• Connecting people worldwide

YouTube’s role in global media


June 2009: Iran Election Protest Videos


January 2009: Police Shooting in San Francisco


May 2010: Flooding in Nashville, KY


PBS / YouTube: Video Your Vote

• Voters were asked to document their polling places on Election Day

• 2500+ video submissions

• 50 states and over a dozen countries represented

Al Jazeera: Iraqi Voices

• Al Jazeera invited Iraqi citizens to share their thoughts around the election

• They distributed Flip cams and worked with citizen stringers on the ground

• The best videos were broadcast on air throughout Al Jazeera’s election coverage

The CNN / YouTube Debates• Citizens submitted questions for the presidential candidates to answer in two live debates on CNN• 5000+ video submissions• 7 Million people tuned in to watch on CNN• Over 9 Million video views on YouTube!!

News Organizations Tapping into Citizen Journalism


Tools and Tips on Using YouTubefor Journalists & News Organizations


Sign Up!


Finding the best content on YouTube


Finding the best content on YouTube

SearchSearch


The YouTube Reporters’ Center

youtube.com/reporterscenter


Partnerships & Programming

youtube.com/internetforpeace

youtube.com/projectreport


Products

YouTube Direct

youtube.com/direct


Moderator

youtube.com/moderator

Products


youtube.com/news

Products

News Browse Page


How people discover your content


How people discover your content

SearchSearch


Help people discover your content


Keys to building your YouTube presence


Thank You!

Download this presentation here:https://sites.google.com/a/google.com/google-highway-africa/www.wjec.ac.za

Try:youtube.com/feather_beta

youtube confidential and proprietary andrew bangs youtube highway africa conference july 7, 2010...

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