Trendstracker Asia

Youth Tourism Part 2

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15-24 year olds make up 43% of the youths in Malaysia which

is defined as 15-40 years old.Source: http://www.census.gov/ipc/www/idb/region.php

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Bumiputera youths make up at

least 65% of the overall 15-24 youths in Malaysia.

Source: Swee-Hock, S. (2007). The Population of Malaysia. ISEAS Publishing, pages 162-164.

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With a global volume growth of 3-5% a year and expenditure increasing by 8% a year, the

YOUTH MARKETis growing faster than most other

travel segments;http://pub.unwto.org/WebRoot/Store/Shops/Infoshop/482C/09E7/89D4/2506/AA82/C0A8/0164/F5B4/080514_youth_travel_matters_excerpt.pdf

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70% of all trips taken by young people are motivated by goals such as a desire to explore, work

or study abroad;

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The majority are students, aged under 26 years and with a high

education level.Although they tend to have lower

incomes, they are clearly prepared to save and/or

work during their travels to significantly increase their

spending power.http://www.atlas-euro.org/pages/pdf/FINAL_Industry_Report.pdf

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What are you doing to attract and engage the Bumiputera

youth market?

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And what do you think 250 youths nationwide are saying about this?

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57%29%

14%

Do you fly domestic or international?Domestic Both International

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Places that they went?

International- Bali, Thailand, United Kingdom, Jakarta, Cambodia, Laos,

Bangkok, Singapore, Australia, Brunei

Domestic- Langkawi, Penang, Sarawak, Sabah, Melaka, Kuala Lumpur.

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What do they do there?Gigs Studies

Sight-seeingTours

SurfingVisiting relatives

SkateboardingFood tasting

Flaneur

Shopping

Festive seasons

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Hector, 20, Kuching

“Skateboarding, beaches, surfing and food!”

Mordiana, 20, Kuching

“I’m usually off to Melaka or I’m off for tours and vacation.”

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Ray, 22, Kuching

“Well, gigs, surfing and sight-seeing.”

Umar, 20, Bangi

“I become a flaneur, but mostly just observing the local architecture I like doing that and

walking and I also sample the food, where I’ve been in Bali and Thailand, so far food very

nice!”

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Kamal Fitri, 20, Kuala Lumpur

“Learn about the culture, taste the food, know about history, look at the architecture, all those

things, sightseeing la.”

Urus, 20, Kuala Lumpur

“Go to Penang! Vacation and also for the food! Penang is famous for jeruk

and rojak!”

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Would they travel more often if there are cheaper packages for

them?

100% of 250 youths said yes.

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Faris Firhat, 23, Gombak

“Yes. I want to travel, but its expensive! If there is a cheap package inclusive of food and

hotel, that’ll be so cool.”

Aliff Farhan, 18, Kuching

“Yea for sure around Malaysia if its cheap especially.”

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Naquiah, 20, Seremban

“Yes! if its cheap, I will.”

Fyna, 20, Sarawak

“Yeah, I would be able to fly more often.”

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Awang Izzam, 18, Penang

“If there are packages that are cheap, I can go back selalu! Its expensive you know!”

Ernie Edward, 20, Sabah

“Yes, definitely. I would travel more often.”

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There are millions of youths who are just WAITING to

blow off some steam!

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Take this opportunity to ENGAGE THEM

They are NOT PICKY about the hotels they stay in, or other

luxuries.

They just want to TRAVEL

Now surely, there’s SOMETHING we can do

about that?

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