youth & mobile
Post on 13-Sep-2014
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Youth & Mobile
made for each other
About half of teens
interviewed say they would
die without their mobile
phone & ability to make
calls. Texting was not far behind.
The two biggestmotivators of
mobileusage for teens
are:1- Staying in touch, and
2- (surprise) feeling safe
Mobile gaming is not so
important to teenagers.
Status is first establishedby the clothes teens wear,
and secondly by thephones they own
what the phone does is
more important than the
way it looks
Teens love ring tones,but they like texting andpicture messaging, andmore than surfing the
web
Teens like small
phones butwith a lot of
features
Teens text more than theytalk on the
phoneTeens like text
becauseit allows them to
multi-task,that it's fast,
easy, andcheap
Overallteens care
lessabout
gaming thancommunicati
onwhen it
comes tomobile
One is three teens browse the mobile web. Top apps are email and social networking. However, most social
networking taking plane on the PC.