yourolein social media
DESCRIPTION
TRANSCRIPT
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About ChampionsWay &PerfectMIND
Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ people
Headquarters in Vancouver, BC Office located in New Jersey
Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC
blog.championsway.com community.championway.com
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Your Role in Social Media
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Take Aways
1. The Role of the Owner with Social Media2. The Role of the First Impression (Front Desk)3. The Role of the Experience (Your Staff)4. The Reports you need (or you are wasting
time and Money)5. How to plan, measure, and adapt
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Take Away # 1
The Role of the Owner with Social Media
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Why your business will die
• It will be too late for you to recover• Your competition will be to far ahead to catch up
• The Internet has a history, and so will you or your competitors
• I Said two years ago………….
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• You are a media company. The question is do you know it yet?
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You do not if…….
• Have no idea what is going on.• You think your 17-18 son/daughter/assistant can get it done alone.
• You are letting the future of your business be run by a teenager
• You say “I want nothing to do with it.”• You say “Once my webiste is fixed I will get
started.
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The Way you Sell and Market HAS changed
• Every day your database is becoming less valuable
• Soon it will a bunch of names that will be worthless
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The value of your business will be
• Your Social Reach• Or how far someone else can reach for you or with you
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Two types of Owners
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If you are already going full force….
• Staff Management• Daily Job Description• Monthly Plan• Monthly Stats• Network and be the EXPERT in your area
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If you are getting Started
• SMO Course• Realize you are a year and a half behind• Be Patient you will catch up• It is a system of best practices not a quick way to get students
• Set Clear small goals like you did with martial arts
• Get a mentor-One of our clients
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Take Away #2-The Role of the First Impression (Front Desk)
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A missed info call costs the business at least 1K
• Everday the front desk person does not get a walk in, students, or a phone call to your facebook page is detrimental to your school
• THEY MUST BE TRAINED and provideyou with a report.
• SMS , Email and Facebook• The Job Description is being redefned more and more every day
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Why is my Facebook Page Dead?
• You• Your Staff• Your total creativity and follow through• NO Direction
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Plan from Owner
Front Desk
StaffOffline/Online
Hook ups
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Starts as soon as they Walk In
• Discount to becoming a Fan• For current clients• Who cares about the people that are not interested
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Take Away # 3-The Role of the Experience (Your Staff)
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You can be one or the other
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What is their Role?
• Contests• Tips after class• Using Facebook to ask questions• Shout Outs• COMMON SENSE• IPHONE or Mobile• Clips
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Continued
• Parents Testimonials• Student Testimonials• Funny Videos• No religion or Politics• Offline Events• Be a ROCKSTAR• The best invention EVER is Social Media
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Myth #1-It takes too much time
• If you try to brand everything on video• If you do not use real time• You are using more than an IPHONE or IPAD• You are looking at software editing programs for videos
• If videos are more than 30 seconds
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Myth #2-My jr. Black Belts Handle my Social Media
• Involved-Yes• Handled-No
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Myth #3-My staff does not want to be involved
• Get rid of them• Let them work in am office• Not talking about 18-• They are in the wrong business• You can never have enough content
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Take Away#4-The Reports you need (or you are wasting time and Money)
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The Reports
• Facebook Insights (Free)• Reach (Work)• SMO Campaigns ($)
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Facebook Insights
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Facebook Insights
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Reach
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SMO Campaign Report in PM
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SMO Campaign Report in PM
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You need to start with this……
• So you can be ready for what is coming• 20-30 Campaigns• Make decisions based on Science and Data not your “Feeling”
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Take Away # 5-How to plan, measure, and adapt
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How to Plan
• 15 Days Prior• SMO Library (Released on Monday)• How are you going to hook them up?• What are you giving to them?• What is in it for them?
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If Your saying…..
• Im not getting a ROI • We are not getting students• It is not working……
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Reality
• You are not working!• I did not put in a program and get less than 500 schools in one year
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How to Measure
• Every day• Review with your staff• What are YOU doing wrong?
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How to Adapt
• By reviewing DATA and making a decision based on Logic not emotion
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Questions
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Register For Sensei Nick’s Upcoming Webinar
“Social Media Marketing: Are you Finally ready to get started?”