http://LatentSkills.com For news & updates

http://YouRock.JobsLIVE mid March

Sponsored by

Information and news site at http://LatentSkills.com

Successfully crowd-funded to run hackathon and create prototype

YouRock Online Ltd established in UK in August 2013

YouRock to launch in mid March on http://YouRock.Jobs

Sponsored by Liberty Global PLC, the largest international cable company with operations in 14 countries

EC Commissioner Kroes supports on social media and visits hackathon at ICT2013 in Lithuania where profile was developed

Promoted by EC as pledge to Grand Coalition for Digital Jobs

Background and Opportunity5.5m unemployed, yet only 17% use LinkedIn

“LinkedIn is not forgiving. This issue goes so deep I wouldn’t even know where to start.”Lydia M.

Strategic Challenge and OpportunityThe EC and ICT industry in the Grand Coalition for Digital Jobs is focused on an estimated 900k unfilled ICT jobs by 2015 (in light of 5.5m youth unemployment). A best estimate shows only 17% of young people use LinkedIn. YouRock aims to reach 900k+ young ICT skilled users by 2015.

Background• Young People Hate LinkedIn, 2013

• LinkedIn doesn’t matter to the people who need it most, 2013

• Why aren’t more college students on LinkedIn, 2013

• Millennials & Social Media 2013, (13% use LinkedIn & only 7% intend to)

• Google Survey, 2012 (17% of 18-24s use LinkedIn)

YouRock Functionality - Creates dynamic profile of skills - Employers can search for users by skills

It helps young people to identify their hidden work skills from their activities

It acts as an early career profile, building confidence by discovering skills

It gives the user the language of employers to describe their skills The process of profile building encourages repeat ‘skill discovery’

behavior It creates a skill profile for each user in a dynamic, graphic “diamond”

It particularly encourages recognition of ICT skills YouRock will be optimized for mobile, tablet & desktop use Employers able to search for people with specific skills

combinations Large employers looking for new candidates SMEs looking for local talent Entrepreneurs looking for partners

Employers from Grand Coalition will be encouraged to use YouRock in recruitment processes

Skills discovery150 activities matched with 100 work skills

Users will be able to choose which skills apply and then create or provide links to online content showing those skills and endorsements.

Camping: follows instructions, organizes, plans, communicates effectively, builds relationships, team worker, identifies resources

Makes clothing: methodical, patient, artistic, designs, expressive, visualizes, attends to detail

School Council member: takes initiative, organizes, plans, team worker, builds relationships, expresses ideas, negotiates, presents, generates ideas, solves problems, assesses needs, recognizes opportunities

Sells items on online auctions: understands customers, entrepreneurial, analyzes data, calculates, estimates, predicts, recognizes opportunities, ICT-competent

Social media user: expresses ideas, presents, understands audience, forms opinion, content publisher, creates digital content, data literate, ICT-competent

Part-time catering job: follows instructions, attends to detail, copes with pressure, team worker, patient, communicates effectively, understands customers, assesses needs

Diamond (Rock) Concept Graphic representation of main skill groups

Each new activity that the user adds changes the relative size of segments, creating a personalized ‘diamond’ that reflects the users’ predominant skill groups.

Activities also generates a ‘skills cloud’(not shown), detailing all of the specific skills that a user may have.

The viewer gets a detailed picture of the skills of a user with links to examples and endorsements.

YouRock AudienceAged 15-24, male and female, European

Aimed at 15-24, but perceived likely target age range perhaps 17-21. Demographics may have variance between countries. Employed, unemployed, or in full time education; Have little or no workplace experience or career profile; Have little or no interest in ICT as a career; Uses technology daily; Likely to use range of social media but not LinkedIn.

Plan is to build early audience in spring youth campaigns: March 24-28: Get Online Week May: EC European Youth Event in Strasbourg May: eSkills Campaign, launch event in Athens

Ongoing development will bring in new features,such as multi-lingual profiles and native apps.

Get Online Week & eSkills for JobsA resource for telecentres & intermediaries

YouRock is being launched in time for use in Get Online Week and the eSkills for Jobs campaigns and the EYE2014 event.

An illustrated YouRock support guide will be produced for telecentre and other intermediary managers.

Each language version will have free banner links on users profile page through to telecentre networks, national skills training providers, and employment advice services.

Further banner information will be issued in the coming weeks to allow organisations to create banner graphics for launch.

Translations to take place from end of Feb and are estimated to take 1 day. A translation support pack will be developed.

Initial Countries/ Languages22 Countries, 17 languages in March 2014

20 EU CountriesAustriaBelgiumCroatiaCyprusFrance

GermanyGreeceHollandHungaryItalyIreland

LatviaLithuaniaLuxembourgMaltaPolandPortugal

RomaniaSpainUK+ 2 non EURussiaSerbia

17 LanguagesCatalanCroatianDutchEnglishFrenchGerman

GreekHungarianItalianLatvianLithuanianPolish

PortugueseRomanianRussianSerbianSpanish

http://YouRock.jobs © 2014 YouRock Online Ltd.No: 8636365 VAT: 172 0265 34

Ian Clifford+44 (0)7411 118667ian@ianclifford.co.uk

http://twitter.com/ian_clihttp://LatentSkills.com