your ux strategy

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1. Micha Aleksander Your UX Strategy About Becoming a Better UX Designer Pearson English Technologies 2. Polands UX Specialists profile Annual survey of a few hundred UX Designers from all over Poland This year carried out by Joanna Kwiatkowska, Tomasz Skrski, and me For the rst time, some questions concerned the impact of UX Designers on the processes in the company 3. Polands UX Specialists prole Survey participants Out of 207 respondents, I selected 100 who declared working on positions directly related to UX (Usability Specialist, UX Designer, Interaction Designer, etc.) 4. Age 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 12 44 2 33 13 9 5 14 13 9 12 4 11 Average age: 29 years old 5. Company size freelancer startup 10 - 49 50-249 250 - 999 > 1000 23 17 21 25 6 8 The larger the company, the harder it is to have an impact on the processes 6. Do you have an impact on the processes? 0 20 40 60 80 Yes No No response 3 19 78 7. How is UX understood in your company? 0 15 30 45 60 Correctly Partially Incorrectly Not at all 410 55 28 We still have to justify our role 8. Does your company carry out user needs research (e.g. surveys, observation, etc,) before the start of the design work? 0 15 30 45 60 Yes, always In some projects No 10 55 28 We still often do not design in order to solve users problems 9. Are your designs tested by end users before their implementation? 0 17,5 35 52,5 70 Yes, always In some projects No 9 62 23 We still often dont test our solutions before delivering them to the users 10. Do you have an impact about the products final shape? 0 12,5 25 37,5 50 Yes, always In some projects Never 3 42 49 11. Summary We feel that we can change the processes and that we have an impact on the products nal shape, but our designs often fail to be based on user data or to be tested before their implementation. What fails? 12. Information flow 13. Information flow issues You receive information about a new project, but you dont know why the product is to be created and what its chances of success are No information about the products performance on the market and whether it has satised the business requirements and expectations You receive the business requirements, but without the information whether they have been created as a result of an analysis of the market and consumer needs The project is in progress, but there will be no research and testing at its early stage, so there is no way to predict the potential users reaction to the product The design work is not supported by information about the technical possibilities and limitations, so you dont know whether your designs can be implemented and whether and how they will affect the schedule of the development team 14. What to do? 15. Your design process 1. I know why the product is being created 2. I know who the product is for 3. I know how others did it 4. I know the limitations on my work 5. I know how to design this 6. I am certain my design is good 7. I know my design is being implemented correctly 8. I know how the product Ive designed is doing on the market ...based on information 16. UX maturity in your company UX is in the fabric of the company and is a source for product initiatives Level 6 UX is a key value of the company and affectsLevel 5 UX is critical and used in the companyLevel 4 UX is very important and formalizedLevel 3 UX is important, but not protableLevel 2 UX is not importantLevel 1 17. Your UX strategy 18. Plan your development in the company 1. Determine the current UX maturity level 2. Set a long-term goal for yourself 3. Dene the actions that will let you reach this goal 4. Set a plan of action 19. Examples of initiatives in a UX strategy Development within the company: Development within the company: setting the professional development path compiling a list of competencies for the Interaction Designer and the Visual Designer making a list of conferences and trainings necessary for raising our competency training in the interpretation of data from Google Analytics 20. Examples of initiatives in a UX strategy Working with a Scrum team: supporting the team to have them include testing (preferably user testing) of solutions in their Denition of Done preparing a catalog of Agile UX methods preparing the personas for workshops and internal discussions organizing the time and the place for regular presentations of our work organizing design workshops 21. Examples of initiatives in a UX strategy Design: creating a design path including the activities prior to the design work nding a source of knowledge about user problems and using it in the work creating a categorized and searchable database of knowledge about the users (segmentation, demographic data, research results, etc.) determining strict context for each product (e.g. Journey Map) writing down design standards (also with disabled users in mind) paired solution design 22. Examples of initiatives in a UX strategy Testing: aiming at user testing of the solutions before their implementation; creating contact database of users of the products were working on setting critical paths, Key Performance Indicators for them, ongoing monitoring, measuring, and reacting to their changes ability to conduct testing in the users natural environment 23. Thank you! Not enough? How to become a better UX Designer A practical guidebook for UX Designers working in the Scrum methodology Polish version English version