Your Summer Social Media Plan

Jennifer Gardella, PhDYour social media Expert

- Make sure these three warm months count for your business.

- Give your target audience something to look at while at the beach.

- Here’s a basic list of everything you need by August from what you need to include on your website to how important the little goals are.

Your Editorial Calendar:Organize by month:- Seasons- Special Holidays- School Calendar- Etc.

Include:- All important dates

Think about what kind of content you could post that will be able to relate to

the time of year.

BlogVlog

Quotes

Your account set- up:Something to think about: What accounts would your potential clients

be on?You need:1. Great profile picture2. Well- written bios

- Include all of your accomplishments and organizations you are/ were previously involved with

3. Include your social media accountsLinkedIn TwitterFacebook Google+*Consider if Instagram and Pinterest are appropriate for your business as well.

What do your clients need?You must have basic “How- to” information

Specials:

Free ConsultationDiscount

Etc

Include: SUMMER- Recognize what your clients need from you regarding summer (or a topic done at a different time of year.)- Make sure you relate it to your business

EX. “How to survive your first summer as a single parent.” “Cleaning your home from summer fun.”

Set Goals- Stick to Them- Small social media goals

- must be attainable- must benefit yourself- how can you improve your client relationship

EX. “Post one blog per week.” “Set up a LinkedIn account.”

NEXT:

Create High Quality Content

Jennifer Gardella, PhDjennifergardella.com