your radio stations officially commercial number 1 biggest ever !!! q2 2013
TRANSCRIPT
Your Radio Stations
OFFICIALLY COMMERCIAL
NUMBER 1
‘ Biggest ever !!! ’
Q2 2013
Broadcasting Across The Region
© 2012 Google
Who We Talk To
Population of 193,000
We have a total of 85,000 Adult listeners (15+)
54,000 ABC1’s (64% of our audience)
We Reach 44% of people in and around Chester
45% of housewives with children
Facebook 6313 Twitter 9430
Population of 184,000
We have a total of 40,000 Adult listeners (15+)
27,000 ABC1’s (68% of our audience)
We reach 22% of people in and around East Cheshire
24% of housewives with children
Facebook 2318 Twitter 6481
Population of 1.8 mTwitter 2339
Source RAJAR/Ipsos Q2 2013 Cumulative audienceJoint BBC / Commercial Radio Research
….. 3 times the power!!
Our Story
Dee 106.3 Launched on 1st March 2003, broadcasting from our studios in Chantry Court, Chester with a transmitter on The Steam Mill at the heart of the City Centre.
Chester’s Dee 106.3 is the independent local radio station broadcasting to Chester and surrounding areas including Ellesmere Port, Connahs Quay, Queensferry and Neston.
We are live and local 24 hours a day and provide great music and listeners with a vibrant, engaging, quality output featuring high profile presenters, celebrity guests and content of local importance.
We support local talent including Chester City FC, Chester Racecourse,Cheshire Jets and many local charities.
Our StoryLaunched in 1998, broadcasting from our studios on Moss Lane, Macclesfield with a transmitter on Sutton Common overlooking the whole of the Cheshire plain.
Cheshire’s Silk 106.9 is the independent local radio station broadcasting to Macclesfield, Wilmslow, Congleton, Sandbach, Knutsford and surrounding towns which can also be heard across the whole of South Manchester.
We broadcast locally 24 hours a day and provide vibrant, engaging, quality local radio featuring high profile presenters, celebrity guests, news and sport, great music and truly local, relevant speech content.
We are an award winning station holding a Sony Station of the Year and 3 consecutive North West Station of the Year accolades. We support many local charities, groups and organisations including Macclesfield Town Football Club.
Chester’s Dee 106.3 is a broad appeal station that is popular across all age groups 15 to 65. Upmarket and equal male / female bias.
Cheshire’s Silk 106.9 is a broad appeal station popular across all age groups. Very upmarket as the area it serves, slightly older with an equal male / female bias.
Women 47%
Men 53%
ABC1 64%
C2DE 36%
15-24 25%
25-34 19%
35-44 11%
45-54 24%
55-64 11%
65+ 10%
Audience by Gender
Audience by Social Class
Audience by Age Group
Women 45%
Men 55%
ABC1 68%
C2DE 32%
15-24 8%
25-34 18%
35-44 13%
45-54 30%
55-64 15%
65+ 16%
Audience by Gender
Audience by Social Class
Audience by Age Group
13 week campaign will reach 49% of ALL
MEN
13 week campaign will reach 40% of ALL
WOMEN
13 week campaign will reach 45% of ALL
ABC1’s.
13 week campaign will reach 45% of ALL
HOUSEWIVES WITH CHILDREN.
13 week campaign will reach 25% of ALL
MEN
13 week campaign will reach 18% of ALL
WOMEN
13 week campaign will reach 20% of ALL
ABC1’s.
13 week campaign will reach 24% of ALL
HOUSEWIVES WITH CHILDREN
0
10
20
30
40
50
1 Week 2 Weeks 3 Weeks 4 Weeks 8 Weeks 13 Weeks0
5
10
15
20
25
30
1 Week 2 Weeks 3 Weeks 4 Weeks 8 Weeks 13 Weeks
Total audience reached during a 13 week airtime campaign
Presenters with plenty to say
Gavin Matthews
Breakfast Show
Mike James
Mid Morning
Jamie Stevens
Drive Time
Dave Phillips
Sport & Weekends
Simon Davies
Sunday Afternoons
Andy Bailey
Silk Breakfast
Phil Rodgers
Mid Morning
Andy Clewes
Drive Time
Mark Blackman
Sport & Evenings
Sophie Yates
Evenings
Why our customers love us
“During Euro2012 we decided to show the matches on big screens at the racecourse quite last minute. We engaged with Dee 106.3 to work with us on a social media campaign. We were hoping for 100 people to turn up, we had over 300 and I believe this is a result of Dee 106.3 extending our message. Emma Blackmore, Chester Racecourse
“We have been advertising with Dee 106.3 for over a year and continue to use radio advertising as it works so well! Dee 106.3 have been so supportive of our business right from day one and are constantly on hand when we need to promote new ideas, advertise our business, or even just for a quick catch-up. Ann & Kerri, Mad Hatters Tearooms
I would just like to take this opportunity to thank all of the team at Dee106.3 for the very personal service you provide to local businesses wishing to promote their company to a wider audience. We have worked closely with Dee over the past 12 months and I can honestly say that we have seen a difference in footfall to our Dealership. Glyn Davies Lindop Toyota
“We have received and abundance of new custom and will continue working with Silk 106.9 and value our working relationship”Tara Vernon, Vernon Aggregates
“We have had a staggering 500% increase in enquiries as a direct result of the Radio alone. We would have absolutely no hesitation in recommending advertising with you.”Karen Nield, J A McNulty Ltd.
“Thank you for the fantasticjob you did. You created anawesome atmosphere and reallyhelped to make the eventSpecial for everyonetaking part.” Kate Gaynor,Regional Events Manager,Marie Curie
The right package for you
Why Radio?•Its intrusive- you can’t close off your
ears!
•It’s local, emotional and personal
•It’s one of the most effective ways to advertise
•It’s flexible - start any day, any time
•It’s immediate – today’s news not yesterdays!
We pride ourselves in creating bespoke solutions for your business. Every campaign that goes to air is unique to each client, whether it’s:
•Airtime
•Sponsorship
•Promotion
•Outside Broadcast / Live Appearance
•Internet Exposure
We will deliver the right package for you at a highly competitive price.
How you can reach us
Silk 106.9Reception: 01625 26 8000
Fax: 01625 26 9010
Email: [email protected]
Web: www.silk1069.com
Address: Silk 106.9, Moss Lane, Macclesfield, SK11 7XE
Dee 106.3Reception: 01244 391000
Fax: 01244 391010
Email: [email protected]
Web: www.dee1063.com
Write: Dee 106.3, 2 Chantry Court, Chester, CH1 4QN
Dee on DABReception: 01244 391000
Fax: 01244 391010
Email: [email protected]
Web: www.deeondab.com
Write: Dee on DAB, 2 Chantry Court, Chester, CH1 4QN
Launched in February 2013 DeeJobs.com has quickly established itself as the number 1 must visit jobsite for the Dee area.DeeJobs.com is all about jobs from the area for the area. It gives recruiters the local candidates they want without huge wastage. Who wants to sift through applicants from Land’s End or John O’Groats to hopefully find one local candidate? Its also very cost effective just £36 (incl Vat) per monthly post.For candidates it makes looking for a local job simple without the need to plough through hundreds of irrelevant jobs.The site has quickly built huge web traffic and many happy successful recruiters.Check us out at www.deejobs.comComing soon……………..Silkjobs.com