your personalized online venus smile...

Your personalized online Venus Smile StoreNow, you can offer your patients easy, convenient access to personalized professional whitening and oral care products! The Venus Smile Store provides an ongoing revenue source for your practice—without the hassles of inventory management and sales tax administration. Your patients can choose from a growing selection of products and shop whenever they want to. With the Venus Smile Store, you can provide exceptional patient care 365 days a year. It’s the perfect way to grow your business—and make every day a Venus White day!

Don’t wait! Ask your Heraeus Kulzer representative about becoming a part of this exciting, profitable program.

Look what’s in store for your store!Patients can easily maintain their beautiful smiles, choosing from a wide array of products that fit their needs and their lifestyle:

• Venus White Ultra 11.2% Pre-filled Trays• Venus White Touch Up Brush• Venus White Whitening Toothpaste• V-Smile Xylitol Chewing Gum & Mints• Venus Smile Oral Care Probiotic Mints • Venus Smile Lip Balm

Venus Smile Store

“ Venus whitening and oral care products not only help patients achieve the bright smiles they desire, they help to maintain the results. The benefit to practice production and patient satisfaction is truly priceless.”

Shannon Pace Brinker, CDA CDD

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40005166 16% Patient Kit 6 – 1.2ml Syringes, Tray Case, Shade Guide



40005164 16% Refill Kit 3 – 1.2ml Syringes



40005463 16% 50-Syringe Pack 50 – 1.2ml Syringes



40005203 EVA Sheets 25 Sheets – 0.040” thick

Venus White Pro Take-home Whitening for Custom TraysHigh-performance whitening for custom trays takes a patient’s smile up to 8.4 shades whiter.

Heraeus Kulzer, LLC 300 Heraeus Way, South Bend, IN 46614 Phone: (800) 431-1785 Fax: (877) 271-5211 www.heraeusdentalusa.com

40005211In-Office Whitening Kit 2 – 0.96ml Hydrogen Peroxide, 2 – 0.24ml Activator, 1 – 1.2ml Gingival Barrier, 5 – 22ga Flock Tips, and 2 – 20ga Black Mini Tips

40005202 Light Cure Gingival Barrier 4 – 1.2ml Syringes, 8 Black Mini Tips

40005240 Venus Comfort Gel 4 – 1.2ml Syringes, 4 Tips

50046860 StatStone 25lb Carton

50046865 StatStone Pouches (120 gram premeasured) 24 pouches in a box

Modern Materials® StatStone® Finished models in 5 minutes.Specially formulated gypsum for when speed and precision are needed for fabricating bleaching trays.

Venus White Max In-office WhiteningRemarkably efficient—accelerate patients’ whitening for fast, effective results.

40005210 Venus White Ultra 7 Upper and 7 Lower Pre-filled Trays 11.2%

66060672 Venus White Ultra+ 7 Upper and 7 Lower Pre-filled Trays 15%

Venus White Ultra Pre-filled, Disposable Whitening TraysSmart and convenient entry-level whitening solution provides unique business opportunities and opens doors to more advanced options.

66051761 Venus White Teeth Whitening Touch Up Brush

Venus White Touch Up BrushConvenient, reusable pen is an easy way to help maintain a white smile.

66051675 Venus White Toothpaste – 4 oz

66051676 Venus White Toothpaste – 1 oz

66052843 V-Smile Xylitol Chewing Gum

66053322 V-Smile Xylitol Mints

Venus White™ Whitening ToothpasteGently removes surface stains while providing anticavity protection.

V-Smile™ Xylitol Chewing Gum & MintsFreshens breath and are 100% sweetened with xylitol.

66052892 Venus Smile Lip Balm

Venus Smile® Lip BalmAll natural lip balm with a refreshing minty flavor.

66052792 Venus Smile Oral Care Probiotic Mint

Venus Smile™ Oral Care Probiotic MintsDaily mints help keep smiles healthy, bright and fresh.

Personalized professional whitening Three levels of whitening®

Maintenance and oral care Help your patients retain their bright healthy smile®

Maintenance and oral care Help your patients retain their bright healthy smile

Make every day

a day of opportunity.

Increase production and patient satisfaction with products designed to help patients achieve and maintain bright, healthy smiles

Now, you can offer your patients the opportunity to have a beautiful smile every single day—Venus

White’s three levels of whitening offer customized treatment, enhanced flexibility and superior results.

Plus, our maintenance and oral care products help patients retain their bright healthy smiles. Add to that

our full suite of business and marketing support tools, and you’ll discover benefits that go way beyond

the dental chair.

®

Make every day a Venus White day.Personalized Professional Whitening and Oral Care

Venus White Ultra Venus White Pro 16%, 22% and 35% Carbamide Peroxide Venus White Max Venus Comfort Gel Venus White

Touch Up BrushVenus White

Whitening ToothpasteVenus Smile

Oral Care Probiotic MintsV-Smile Xylitol

Chewing Gum & MintsVenus Smile

Lip Balm

Key Features for Dental

Professionals

• Convenient entry-level whitening provides unique business opportunities and opens doors to more advanced options

• Each disposable tray is pre-filled with mint-flavored 11.2% or 15% hydrogen peroxide gel

• Once-a-day treatment for up to seven days

• Visibly whiter teeth in just three days

• No chair time or multiple visits required

• Ultra thin—designed to mold securely around each tooth for maximum comfort

• High-performance whiten-ing for custom trays take a patient’s smile up to 8.4 shades whiter with virtually no sensitivity*

• Contains potassium nitrate, which helps decrease sensitivity associated with bleaching

• Sticky, viscous gel is mint flavored for patient comfort

• Full Patient Kits and Refill Kits available, as well as 50-Syringe Packs, available in three strengths

• To keep teeth their whitest, Refill Kits should be used for touch-up every 6–12 months

Venus White Pro offers a variety of strengths to allow you to best meet the needs of your patients.

Tips: Ask patients how much time they plan to devote to whitening and if they have experienced sensitivity from bleaching previously.If sensitivity occurs, consider lowering the strength and/or wear time. You can also offer them Venus Comfort Gel to use in their custom trays.

• Three or four 15-minute treatments with 38% hydrogen peroxide gel

• Syringe-to-syringe mixing chemically activates the product, ensures a thorough mix and provides maximum freshness


• Follow in-office treatment with Venus White Pro custom take-home whiten-ing or Venus White Ultra pre-filled, disposable whit-ening trays for best results

• Sustained-release viscous desensitizing gel that contains potassium nitrate and fluoride

• Provides a film-like varnish, sealing dentinal tubules of exposed dentin

• For use with custom trays

• Convenient, reusable pen is an easy way for patients to maintain their white smile on-the-go

• Mint-flavored 9% hydrogen peroxide formula used up to twice a day for two weeks

• Great option to help maintain the results achieved from Venus White Ultra, Pro, or Max

• Great promotional item

• Low abrasion formula protects enamel while gen-tly removing surface stains

• Contains fluoride, which aids in the prevention of tooth decay

• Supports gum and tooth health

• Naturally whitens teeth and freshens breath

• Unique product with health and cosmetic benefits

• Frequent between-meal consumption of foods high in sugars and starches can promote tooth decay. Our sugar-free gum and mints are 100% sweetened by xylitol—a natural sweetener that may reduce the risk of tooth decay

• Freshens breath

• All natural ingredients, including beeswax, aloe, shea butter and Vitamin E

• Semi-translucent in color

Key

Benefits for Patients

• No chair time required• More affordably priced• An over-the-counter type

solution that also carries the recommendation of their dental professional

• Custom trays precisely fit and bleach all teeth evenly

• Three strengths available to best meet their needs


16% Carbamide Peroxide• Day or night wear options.


35% Carbamide Peroxide• Day wear only• Very short wear time

• Fast results• Controlled by clinician—

less reliant on patient compliance


• Helps alleviate sensitivity related to bleaching

• Affordably priced• Convenient, portable

maintenance option ideal for on-the-go touch ups

• Nice gift option for friends and family

• Helps keep smiles bright and clean feeling


• Clean mint flavor

• Daily mints help keep smiles healthy, bright and fresh

• Supports the health of your teeth and gums

• Naturally whitens teeth

• Freshens breath

• 100% sweetened by xylitol—a natural sweetener that may reduce the risk of tooth decay

• Freshens breath• Easy to consume after

snacks and meals

• An all natural lip balm with a refreshing mint flavor

• Contains beeswax, aloe, shea butter and Vitamin E

Target

Patients

• Great option for teenage patients

• Patients going into or coming out of orthodontia

• Any patient you would refer to a retailer to purchase over-the-counter whitening products

• For patients who are very cost conscious, Venus White Ultra can open doors for more advanced whitening options in the future

• Patients who prefer to whiten at home

• Patients who want a custom whitening treatment tailored to their needs and lifestyle

16% Carbamide Peroxide• Patients who prefer to

whiten overnight• Patients who experience

significant sensitivity • Patients with tetracycline

stains (overnight wear). Kick-off with in-office treatment first

22% Carbamide Peroxide• Patients who want a shorter

wear time but may be too sensitive for 35%

• Patients with tetracycline stains who can handle wearing 22% overnight—Kick-off with in-office treatment first

35% Carbamide Peroxide• Patients who desire a

very short wear time

• Patients who desire or need fast results

• When whitening before a restoration, especially if time is limited

• Jump-start treatment for patients with tetracycline stains who cannot afford veneers

• Patients who encounter sensitivity


• Busy patients who have whitened with Venus White Ultra, Pro or Max who want to touch up their smiles on-the-go

• Part of a daily whitening maintenance routine by removing surface stains

• Patients who desire anticavity protection from a toothpaste

• Patients who enjoy a clean, cool feeling from their toothpaste

• Part of a maintenance routine for patients wanting to support the health of their teeth and gums

• Patients who desire fresher breath

• Patients who want whiter teeth that may be too sensitive to bleach

• Part of a daily whitening maintenance routine

• Patients who favor more natural products

• Patients wanting to reduce their risk of tooth decay


• Patient who experience dry mouth, as the act of chew-ing and sucking may help increase salivary flow

• Patients who want to add a finishing touch to their smile


• Male or female patients who want to moisturize their lips

Personalized professional whitening Three levels of whitening®

1 2 3

Pre-filled disposable trays Take-home for custom trays In-office

*Results may vary.

Venus White Ultra Venus White Pro 16%, 22% and 35% Carbamide Peroxide Venus White Max Venus Comfort Gel Venus White

Touch Up BrushVenus White

Whitening ToothpasteVenus Smile

Oral Care Probiotic MintsV-Smile Xylitol

Chewing Gum & MintsVenus Smile

Lip Balm

Key Features for Dental

Professionals

• Convenient entry-level whitening provides unique business opportunities and opens doors to more advanced options

• Each disposable tray is pre-filled with mint-flavored 11.2% or 15% hydrogen peroxide gel

• Once-a-day treatment for up to seven days

• Visibly whiter teeth in just three days

• No chair time or multiple visits required

• Ultra thin—designed to mold securely around each tooth for maximum comfort

• High-performance whiten-ing for custom trays take a patient’s smile up to 8.4 shades whiter with virtually no sensitivity*


• Sticky, viscous gel is mint flavored for patient comfort

• Full Patient Kits and Refill Kits available, as well as 50-Syringe Packs, available in three strengths

• To keep teeth their whitest, Refill Kits should be used for touch-up every 6–12 months

Venus White Pro offers a variety of strengths to allow you to best meet the needs of your patients.

Tips: Ask patients how much time they plan to devote to whitening and if they have experienced sensitivity from bleaching previously.If sensitivity occurs, consider lowering the strength and/or wear time. You can also offer them Venus Comfort Gel to use in their custom trays.

• Three or four 15-minute treatments with 38% hydrogen peroxide gel

• Syringe-to-syringe mixing chemically activates the product, ensures a thorough mix and provides maximum freshness


• Follow in-office treatment with Venus White Pro custom take-home whiten-ing or Venus White Ultra pre-filled, disposable whit-ening trays for best results

• Sustained-release viscous desensitizing gel that contains potassium nitrate and fluoride

• Provides a film-like varnish, sealing dentinal tubules of exposed dentin

• For use with custom trays

• Convenient, reusable pen is an easy way for patients to maintain their white smile on-the-go

• Mint-flavored 9% hydrogen peroxide formula used up to twice a day for two weeks

• Great option to help maintain the results achieved from Venus White Ultra, Pro, or Max

• Great promotional item

• Low abrasion formula protects enamel while gen-tly removing surface stains


• Supports gum and tooth health

• Naturally whitens teeth and freshens breath

• Unique product with health and cosmetic benefits

• Frequent between-meal consumption of foods high in sugars and starches can promote tooth decay. Our sugar-free gum and mints are 100% sweetened by xylitol—a natural sweetener that may reduce the risk of tooth decay

• Freshens breath

• All natural ingredients, including beeswax, aloe, shea butter and Vitamin E

• Semi-translucent in color

Key

Benefits for Patients

• No chair time required• More affordably priced• An over-the-counter type

solution that also carries the recommendation of their dental professional

• Custom trays precisely fit and bleach all teeth evenly

• Three strengths available to best meet their needs




35% Carbamide Peroxide• Day wear only• Very short wear time

• Fast results• Controlled by clinician—

less reliant on patient compliance


• Helps alleviate sensitivity related to bleaching

• Affordably priced• Convenient, portable

maintenance option ideal for on-the-go touch ups

• Nice gift option for friends and family

• Helps keep smiles bright and clean feeling


• Clean mint flavor

• Daily mints help keep smiles healthy, bright and fresh

• Supports the health of your teeth and gums

• Naturally whitens teeth

• Freshens breath

• 100% sweetened by xylitol—a natural sweetener that may reduce the risk of tooth decay

• Freshens breath• Easy to consume after

snacks and meals

• An all natural lip balm with a refreshing mint flavor

• Contains beeswax, aloe, shea butter and Vitamin E

Target

Patients


• Patients going into or coming out of orthodontia

• Any patient you would refer to a retailer to purchase over-the-counter whitening products

• For patients who are very cost conscious, Venus White Ultra can open doors for more advanced whitening options in the future

• Patients who prefer to whiten at home

• Patients who want a custom whitening treatment tailored to their needs and lifestyle

16% Carbamide Peroxide• Patients who prefer to

whiten overnight• Patients who experience

significant sensitivity • Patients with tetracycline

stains (overnight wear). Kick-off with in-office treatment first

22% Carbamide Peroxide• Patients who want a shorter

wear time but may be too sensitive for 35%

• Patients with tetracycline stains who can handle wearing 22% overnight—Kick-off with in-office treatment first

35% Carbamide Peroxide• Patients who desire a

very short wear time

• Patients who desire or need fast results

• When whitening before a restoration, especially if time is limited

• Jump-start treatment for patients with tetracycline stains who cannot afford veneers

• Patients who encounter sensitivity


• Busy patients who have whitened with Venus White Ultra, Pro or Max who want to touch up their smiles on-the-go

• Part of a daily whitening maintenance routine by removing surface stains

• Patients who desire anticavity protection from a toothpaste

• Patients who enjoy a clean, cool feeling from their toothpaste

• Part of a maintenance routine for patients wanting to support the health of their teeth and gums

• Patients who desire fresher breath

• Patients who want whiter teeth that may be too sensitive to bleach

• Part of a daily whitening maintenance routine


• Patients wanting to reduce their risk of tooth decay


• Patient who experience dry mouth, as the act of chew-ing and sucking may help increase salivary flow

• Patients who want to add a finishing touch to their smile


• Male or female patients who want to moisturize their lips

Maintenance and oral care Help your patients retain their bright healthy smile

A percentage of every sale of Venus White is donated to support breast cancer research.

Venus White has your Customized Success PlanVenus White isn’t just about year-round beautiful smiles—it’s about year-round product and business support. We have a wide variety of effective business-building marketing tools and communication pieces designed to help you maximize your potential. Simply select the tools that are right for you and put them to work: they are designed to initiate conversations and ensure your patients know you have the solutions they desire.

• Patient brochures, countertop signs, invoice stuffers, posters and more

• Web banners and videos for your practice website

• Flyers that can be customized with practice information and your personal message or offer

• And much more!

How much could you increase your revenue? Your Heraeus Kulzer representative can show you with our interactive profit calculator.

Customized Marketing Solutions!Visit www.heraeusdentalmarketing.com to personalize for your practice.

Marketing support

your personalized online venus smile...

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