your online profile: making social media work for you
TRANSCRIPT
YOUR ONLINE
PROFILE: MAKING
#SOCIALMEDIAWORK FOR YOU
NASPA Region VI
Rise Above: Navigating the Job Search
Process
February 13, 2015
Grace Bagunu @gracebagunu
#RiseAboveSoMe
You have a Facebook account.
More than 1.3 billion active users*
On average, users log in to Facebook for
over 640 million minutes each month*
Popular Student Affairs groups/pages:
NASPA Region VI
NASPA Student Affairs Administrators in
Higher Education
*Source: http://www.statisticbrain.com/facebook-statistics/
How are you connecting on FB?
You started a Twitter Account
More than 645 million accounts
About 115 million are “active” users log into Twitter every month
40% of Twitter users don’t tweet but watch other people tweet
Source: http://www.statisticbrain.com/twitter-statistics/
How can Twitter work for you?
USE THE SEARCH ENGINE
You’ve heard about LinkedIn
Over 313 million members
There are various student affairs groups on
linked in, such as:
Student Affairs Community Service Network
Group
NASPA Region VI
Source: http://press.linkedin.com/about
So are you LinkedIn?
What’s Instagram?
Launched on October 6, 2010
Over 200 million users with over 20 billion
photos uploaded
On average, 60 million photos are shared
each day
Source: http://instagram.com/press/
A picture is worth 1000 words…
YouTube
More than 1 billion users
Hundreds of millions of hours are spent
watching videos on YouTube each day
Billions of views daily
YouTube is available in 75 countries in 61
languages
http://www.youtube.com/yt/press/statistics.html
Ten Guiding Questions for Student
Affairs Bloggers
1. What is your niche?
2. What is your brand?
3. What platform and technological tools should you use?
4. What is your blog design and what does it convey?
5. How can you be authentic in the way you represent yourself?
6. How will you promote your blog?
7. How can you unify all of our digital presences (or not at all)?
8. How can you interpret your traffic data and analytics?
9. How can you responsibly write, cite, and give credit?
10. How can you engage the student affairs community, Including positive and negative interactions?
#SAwrites
Write. Post. Educate.
Is #socialmedia working for
you?
Networking
Job
Searching
Professional
Developmen
t
….or against you?
Google yourself…
Wh
at
do
yo
u s
ee
?
So…do you like what you see?
Making #socialmedia Work For
You
Be a Digital Citizen
Visit http://www.digitalcitizenship.net
Steps you can take
Follow on Twitter
@naspa6
@naspaNed
@naspatweets
@acpa
@josieahlquist
@ericstoller
@sherrymallory
@levesterjohnson
Join the NASPA Region
VI group on Facebook
Follow @naspa6 on
Subscribe to the
NASPARVI YouTube
channel
Join the NASPA Region
VI group on LinkedIn
Like the NASPA –
Student Affairs
Administrators in Higher
Education Facebook
page
GRACE BAGUNU @GRACEBAGUNU
QUESTIONS?