Your Message Matters

PC Sweeney@pcsweeney

John Chrastka@mrchrastka

Building voter support for libraries

About EveryLibrary

Building voter support for libraries

Nationwide Data

Building voter support for libraries

Your Library is a Cause

Building voter support for libraries

The Librarian as Candidate

Building voter support for libraries

Data vs Stories

Building voter support for libraries

Surfacing

Building voter support for libraries

Theme vs. Message

Building voter support for libraries

Why is your message important?

Building voter support for libraries

What is your message?

Building voter support for libraries

Local MattersThere is not one message that fits all campaigns

Building voter support for libraries

Polling

Building voter support for libraries

Stakeholder Groups

Building voter support for libraries

Power Mapping

Building voter support for libraries

Message Box

Building voter support for libraries

What we say about ourselves

What they say about us

What we say about

them

What they say about themselves

27 – 9 - 3

Building voter support for libraries

Oppositional Messaging

Building voter support for libraries

A/B Testing

Building voter support for libraries

Segmented Lists and Data

Building voter support for libraries

The “P” Word

Building voter support for libraries

Get Your Message Out

Building voter support for libraries

Your Message Matters

PC Sweeney@pcsweeney

John Chrastka@mrchrastka

Building voter support for libraries