your job and your online image: it’s complicated
Post on 21-Oct-2014
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DESCRIPTION
Albers Communications Group PR Specialist Alison Paladino shares information about why protecting your image in the online world is vital to both your professional and personal lives. View the live presentation of this webinar: http://youtu.be/45JThCQ-OlATRANSCRIPT
Your Job and Your Online Image: It’s Complicated
To access the audio for today’s event, dial 1-866-740-1260 and enter code 2925553#.
About Albers Communications Group
• Full-service PR, digital marketing and communications agency
• Specialize in integrated strategies• Represent clients in all 50 states and Canada• Work with Omaha’s leading organizations• Create national and local market exposure
Today’s Presenter
• Alison Paladino, Public Relations Specialist• [email protected] • @alisonpaladino
Our Big Idea
Today’s Topics
• What Omaha-area businesses are saying about their employees’ social media habits
• How you can become an advocate for your company online
• How to use your social media profiles to support your résumé and work towards your next level position
• Questions and discussion
Omaha Research Results
Survey Methodology• 200 telephone interviews• Human Resources professionals• Douglas, Sarpy and Pottawattamie counties• Margin of error is +/-6.9% at a 95% confidence level
Omaha Research Results
89%
75%65%
Social Media and Your Career
Social Media and Your Career
Omaha Research Results
87%
59%51%
Social Media and Your Company
Social Media and Your Career
Omaha Research Results
78%
36%
16%
Employer Trends in Social Media
Employer Trends in Social Media
Becoming an Advocate
Think Before You Update• Grammar counts• Photo check• No controversy• Click cautiously
Becoming an Advocate
Content that Keeps Employers Up at Night• Comments critical of the competition• Photos that show drug use• Comments critical of the company or its employees
Becoming an Advocate
Top Social Media Skills Employers Seek• Knowing what content is appropriate to post• How to effectively be an advocate for the company
online• How to use multiple social media platforms
Becoming an Advocate
Interact With Your Company• Like, Follow and Connect• Interact• Re-post and Re-tweet
Reach the Next Level
• Take photos at professional events• Share industry relevant news• Post free opportunities from your company• Spread the news about career opportunities• Talk about your volunteer work
Reach the Next Level
• Don’t sell• Resist over-updating• Be friendly to the competition• Omit client details
Reach the Next Level
Reach the Next Level
Top Factors Prospective Employers Review• Professionalism displayed on job candidate’s social
media profiles.• How candidates talk about previous employers• Whether candidate has a positive or negative reputation
online• The maturity level of the content and photos they post
Social Media – A New Kind of Résumé
Social Media – A New Kind of Résumé
• Use social media to paint the picture of yourself as a valued employee
• Provide the highlight reel to show your well-rounded personal and professional image
• Develop social media as a soft skill
Albers Webinar Series
Research: The Beginning and The Endwith Tom Albers
July 23, 2014 @ 10 a.m.
Register at www.alberscommunications.com/learning-opportunities
Questions and Discussion
Your Job and Your Online Image: It’s Complicated