Social Media Strategy@NarinaNajm

What is Social Media?

Where Conversations

Never Stop

EVERY TWO DAYS NOW WE CREATE AS MUCH INFORMATION AS WE DID FROM THE DAWN OF CIVILIZATION UP UNTIL 2003.

ERIC E. SCHMIDT Google Executive Chairman

The bulk of what’s contributing to this explosion of data is user generated content.

consumersarenowincontrol

CONSUMER

CONSUMER + CREATOR

CONSUMER + CREATOR + CURATOR

WHY?

PEOPLE ARE LOOKING FOR EXPERIENCES

JOIN THE GAME

So, What About Social Media Strategy

Long TermBe Part of what you doNo perfect strategy

Be patient

5

must democratize but not downgrade

1

must not kill the conversation

2

musthonor S.M.media

3

must not steal from traditional media

4

must notdo what everyone else is doing

5

1// Where?2// Who? 3// What?4// Engage5// Measure

1/WHERE?

RESOURCES

OBJECTIVE

AUDIENCE

2/WHO?

DEFINEYOURBRAND

SHARE YOUR STORY

BE YOUR BRAND

3/WHAT?

CONTENT

TELL A STORY

TIMELY

LISTEN

EXPERIMENT

4/ENGAGE

PARTY WITH

ACKNOWLEDGE

5/MEASURE

WHO YOU ARE

WHO YOU THINKYOU ARE

WHO PEOPLE THINK YOU

ARE

REPUTATION

We are moving fast towards a smart,

HYPER CONNECTED WORLDwhere new customer behaviors will emerge

THANK YOU