your farm and ranch toolbox - amazon web...
TRANSCRIPT
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Your Farm and Ranch ToolboxBreaking Down the Value Proposition
Kasey Mock
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Kasey Mock
Austin, TexasDirector, KW Farm and Ranch Division
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Tell Keller Williams University what you think!
Simply enter
www.evalfr.cominto any mobile device to complete your
evaluation for this session.
3 Your Farm and Ranch Toolbox
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• KW Farm & Ranch is where North America’s most influential land professionals choose to do business.
• KW Farm & Ranch is the land division of Keller Williams Realty, the largest real estate franchise company in North America.
• KW Farm & Ranch agents are local, influential, results-driven individuals backed by the most innovative company in the real estate industry.
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About Farm & Ranch
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• KW Farm & Ranch agents and brokers are held to the highest standard of business and professionalism to exceed your needs and expectations.
• When you work with KW Farm & Ranch you aren’t just working with a local real estate agent. You are hiring a vast network of dedicated farm and ranch land professionals.
• We are committed to your land legacy.
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About Farm & Ranch
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Your Farm and Ranch Toolbox6
• Co-founded in 1983 • Largest real estate franchise company in North
America• Agent-centric• Education-based• Technology-driven• Profit Sharing• Client-focused
About Keller Williams Realty
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Your Farm and Ranch Toolbox7
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Your Farm and Ranch Toolbox8
www.kwfarmandranch.com
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See All Agent Listings
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Exposure through kw.com
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Community Page on myKW
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Exclusive Marketing Materials
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Exclusive Marketing Materials
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Exclusive Marketing Materials
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Exclusive Marketing Materials
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Your Farm and Ranch Toolbox16
Vendor Discount Program
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• Leverage residential, commercial, luxury
agents
• Co-brand campaigns
• Receive referrals
• Recruit
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Agent Network
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Your Farm and Ranch Toolbox18
• Webinar Series
• Mentorship Programs
• Regional Events
Education
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Lands of America
FARM & RANCH
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•18 Million Page Views a Month
•3.4 Million Unique Visitors
•60% New to Site
• +Enhanced Mobile Website
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Lands of America
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Basic Seller Membership (Valued at $399 or higher)
• Free for Keller Williams Farm & Ranch Division members
• Your property listings will be advertised on the Lands of America Partner Network of 350 websites
• You will receive full access to more than 166,000 comparable sales
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Lands of America – Basic
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• Platinum membership runs $999.95 -$1,299.95 per year
• Division members will receive $400 per year or $100 per quarter off the purchase of a platinum membership
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Lands of America – Platinum
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• Listings appear at top of search results
• Company logo appears in search results
• Exposure on LoopNet.com
• Includes syndication to LandandFarm.com
• Link your listings to your website
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Lands of America – Platinum Benefits
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• Fastest growing rural land marketplace—57% new visiting buyers every day
• Easy to use—listed by property type for easy searching
• Division members will receive a discount on a LandAndFarm Premium Membership $399.95 per year or $129.95 per quarter
Land And FarmAdditional Offerings
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• Keller Williams agents who have joined the Farm & Ranch group, but have not yet paid their dues, are considered Community members
• Community members are able to market their listings on the KW Farm & Ranch site and on Lands of America (in a limited capacity) via a community account
• Community account listings will appear after all paid members' listings
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OptionsKW Farm & Ranch Community Members
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Get a KW Farm & Ranch Division Membership.
Sign up at www.kwfarmandranch.com to
obtain a Farm & Ranch membership.
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Membership
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Lands of America will receive notice that you
have joined the division. As soon as we are
notified, an account manager from Lands of
America will reach out to you personally.
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Lands of America Account
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Exclusive KW Farm & Ranch PropertyVideo Microsite Program
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A Property Video Microsite Program has been developed for KW’s Farm & Ranch division. Your basic FREE membership includes a video microsite for every one of your listings automatically created, updated and delivered directly to your inbox.
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Video Microsite
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The property video microsite program
delivers the power of video marketing
developed to generate more leads and
deliver an enhanced consumer experience.
Video Microsite
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Why video?
• Video can improve first-page Google rankings by more than 50X
• 70% of home buyers watch video home tours and look for a video on a website
• Video promotion is over 6X more effective than print or online
• Agents have collectively seen a 40% hike in profits from video marketing alone
• 92% of mobile viewers share video
• 88% of visitors stay longer on a website where a video is displayed
• 73% of homeowners say they’re more likely to list with an agent who plans to market with video
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Video Microsite
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Benefits
• Property video tours created directly from listing data
• Tour URL automatically delivered to your inbox
• Automatic microsite updates if listing information changes
• Instant email notification from interested home buyers Increase your listing exposure on search engines
• Gain valuable digital brand identity via video marketing
• Increase your social networking leads
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Video Microsite
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Here are the four best ways to use your FREE membership.
Gain more exposure and valuable SEO for your listing.
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Membership
Share on your social
networks
Post to your blog and
website
Email to your prospects
and sellers Post IDX version to
your MLS
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Get even more benefits with the upgraded
membership.
Upgraded Membership
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The KW Farm & Ranch agent upgraded program takes the basic membership to a whole new level with enhanced branding, SEO additional marketing tools and video content marketing.
Upgrade Features:
• Full agent branding – headshot and contact information
• Full, IDX, and mobile microsite URLs• Video home tours of all your listing inventory • Call to action tabs—schedule an appointment
Upgrade
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• Social share• Microsite analytics and sellers reports• Marketing tools – fliers, epostcards,
and QR Codes• Additional Vpin windows – easily add
your own videos:• Agent profiles• Community• Aerials and land• Marketing trends
Upgrade
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• More exposure
• More digital power and more leads
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Upgrade
Add mobile
URL to your
signage
Agent listings –
promote all your
listings in one
web location
Dynamic
activity and
sellers
reports
Professional flyers,
ePostcards,
and QR Codes
Instantly share on
all your social
networks
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• Property buyers are searching for relevant video content.
• Be seen as the expert in your local area.• Add meaningful content to your listing videos.• Add information about:
• Communities• Land• Agent profiles• Market trends
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Set Yourself and Your Listings Apart
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Auto created listing videos ready to share or edit as you see fit
• Ezflix mobile app for iOS and Android• Shoot new video content• Shoot new photos • Add music and voiceovers• Edit directly in the application• Upload videos to your microsite• Share listings and videos to social media, YouTube, real estate
portals
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ezflix
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Where to learn more?Kasey MockDirector of Operations | KW Farm & Ranch DivisionDirect: 512-330-3256Email: [email protected]
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