your digital presence: what makes people click
DESCRIPTION
Adam Franklin gave this presentation at AIM's Open House in Sydney on 30 Oct 2013.TRANSCRIPT
Blogging
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Best performing emails - text only!
@Franklin_Adam
28-35% open rate$7,000 sales
@Franklin_Adam
Email marketing
•Battle of the Subject Lines and From Names
@Franklin_Adam
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
•[Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
13%
•[Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
27%
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
•[FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
7%(10% higher
open rate)
•[FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim2013sydney
www.bluewiremedia.com.au/speaking/aim2013sydney
@Franklin_Adam
If you’d like a hand with your social media, please get in touch!
[email protected]@Franklin_Adam
1300 258 394
