your digital media kit a workshop for artists hosted by the council on the arts & humanities for...
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YOUR DIGITAL MEDIA KITA Workshop for Artists
Hosted by the Council on the Arts & Humanities
for Staten Island&
The Garibaldi-Meucci MuseumStaten Island, New York
February 21, 2013
Presented by Linda Lopez
YOUR DIGITAL MEDIA KIT
Also known as… EPK – Electronic Press Kit
DPK – Digital Press Kit
EMK – Electronic Media Kit
You get the idea. Whatever you choose to call it, it’s not your father’s press kit.
YOUR DIGITAL MEDIA KIT
Hard-Copy Media Kits – from Simple to Elaborate:
YOUR DIGITAL MEDIA KIT
Why You Need OneYOUR CONSTITUENCY
The news media
Gallery owners
Art buyers
Others?
YOUR DIGITAL MEDIA KIT
Getting Set Up Your content, digital assets, and collateral
materials
Your website
Your News Room
YOUR DIGITAL MEDIA KIT
What to Include At-A-Glance: Brief description of you and
your work, history, statistics, contact info, relevant links (to reviews, interviews, white papers, current exhibits, videos, social media pages)
Backgrounder
Story ideas
Hi-res images suitable for print: your headshot, your work, actualities
YOUR DIGITAL MEDIA KIT
Case Study Copper Development Association
YOUR DIGITAL MEDIA KIT
Sharing Your DMK Link: How Front page – and every page – of your
website
Business cards
Promotional materials
YOUR DIGITAL MEDIA KIT
Sharing Your DMK Link: With Whom Art editors at general media outlets
Editors at art publications
Online art news outlets, bloggers, and communities
Gallery owners
Potential patrons
YOUR DIGITAL MEDIA KIT
What’s Newsworthy Upcoming exhibit, installation, or other
public event
Awards and commissions
Major or noteworthy sales
Related news stories
YOUR DIGITAL MEDIA KIT
Branding Is Really Step One What’s unique about you and your work?
Do you have a consistent brand identity: logo, font, palette, branded collateral materials?
Can you be a topic expert?
YOUR DIGITAL MEDIA KIT
Thank you!LINDA LOPEZ
LLMultimedia.com / ibnMobilité.orgEmail: [email protected]
Twitter: @mizmedia @uwscert@ibnmobilite
LinkedIn – Facebook – Google+YouTube – RebelMouse