Your customer:

Always on or

switching off?

ContentsOn my terms

I still want relevancy!

Don’t assume I’m social

Technology bites

Loyalty still works

2

4

5

6

2

Competitions /

Prize Draws

Free Gift with

Purchase

Offers on other

brands e.g. Luxury

cosmetics, spa days

Discount

In store events

Exclusive products

Double / bonus

rewards

New Season

Launch Previews

Specific product

offers e.g. £50

off coats

Early access

to sale

20%10%0% 40%30% 60% 70% 90%50%

40-59 60+

80% 100%

16-39

3

4

16 - 24yrs

25 - 28yrs

30 - 34yrs

35 - 39yrs

40 - 44yrs

45 - 49yrs

50 - 54yrs

55 - 59yrs

60 - 64yrs

65 - 69yrs

70 - 74yrs

75yrs +

0% 25% 50%

YES NO75% 100%

15I do not check my mobile all the

time, so I’d be irritated if I found

out that I had a personalised offer

but hadn’t used it because I hadn’t

looked at the phone. I’d rather not

get the offer at all.

6

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