Business is supposed to be fun
It can be lonely, scary, all-‐consuming, frustra8ng being a business owner
The More a business grows, the greater the risk of focusing on the
wrong things
There is no “secret sauce” – no silver bullet.
What are the “basics” of running a buisness?
BASICS include: Answering phones well, calling
people back, responding to emails promptly, listening to what your
customers REALLY want
Execute your basics perfectly
ALWAYS protect profit and customers
What is it that you do beOer than anyone else?
(and how do you communicate this?)
What is it that your clients truly care about?
(and, again when you deliver on this, how do you
communicate this?)
Don’t worry about what you do – worry about WHY you do it ?
Purpose turns into profit
Deal with the truths Don’t make excuses and believe them.
Owning up to your false stories allows you to find your true story (the WHY)
Invest in your business with the money you HAVE and not the
money you hope may be coming in.
Money is the bank reflects who are truly your clients
Stop obsessing about your compe8tors
List your best clients and List ways you can show them apprecia8on on a regular basis.
Home runs don’t happen every day.
There is no million dollar idea.
Be disciplined, crea8ve and innova8ve with your improvements to the fundamentals of your business.
This leads to constant growth
Let your clients and staff become infected with your enthusiasm.
The best business rela8onships are personal.
“Rela8onships not sales”
The 80 / 20 rule.
List and focus on the 20.
“We are not a bank”
Pay fast and get paid faster.
You want to be valued by your suppliers.
Run through walls for your clients but they must pay in 8me.
Define what 8mely means.
Ge_ng things “done” is the bare minimum.
Accelerate through the finish line
The dashboard report.
A single piece of paper that tells you how your business is doing.
DAILY
The dashboard report.
ü Sales ü Collec8ons ü Number of transac8ons
DAILY
Get out the office. “fight desk gravity”
At least 50% out the office, is a
good start.
Place people in posi8ons that they love.
Unlock fresh reserves and poten8al
NOBODY spots opportuni8es and can make decisions on the go like
you – the business owner.
Figure out ways to stay in touch with your customers.
This allows you to stay in touch
with your business.
Growth for “today” is ofen defined by saying YES to everything
Building an enduring company is defined by what you say NO to.
Base your decisions on clients who truly appreciate you.
Set aside 8me every 90 days to work on goals.
Goals without plans are only
wishes.
GOALS:
10 years from today 3 years from today
12 months from today 90 days from today
GOALS:
Make your goals measurable and break them down into parts that you can
achieve, star8ng TODAY
GOALS:
WHO will help you achieve them? WHEN will this be done by?
HOW will we do this? (revise every 90 days)
85% of every business is the same
Your business is not “different”
The Remaining 15% is what makes you unique
Great businesses focus on perfect fundamentals.
Know what your IDEAL client really wants and deliver that, Perfectly
BELIEVE
INNOVATE
BE UNIQUE
ENJOY YOUR BUSINESS EXPERIENCE