your broadband society

8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference

14-15 October 2010, Ohrid www.seeita.org

YOUR BROADBAND SOCIETY

Jos Huizer, Ing., MBA, RM

SCTE representative for the Balkans



Agenda

• SMS game

• The SCTE

• Goals

• How to achieve

•Trained people Perform better

•The Broadband future

• Facts and Figures

• Over the Top TV

•The winner’s profile



Your Broadband Association

Goal

Raise the standard of broadband engineering in the telecommunications industry.

How to Achieve

Training and career advancement of technical professionals

Organizing conferences, exhibitions and lecture meetings all around the world

provide accreditation and certification for its members, giving them professional standing within the industry



Trained people Perform better

how about the others?



The Broadband Future

Facts and figures

Over the top TV

3DTV

Zie Vefica



The Broadband FutureFacts and figures

28.8 %1,970,837,003 26.3 %7.6 %517,760,4606,845,609,960WORLD TOTAL

61.3 %21,272,470 54.5 %33.4 %11,596,66034,700,201Oceania / Australia

24.2 %10,055,240 39.0 %9.4 %3,925,06041,632,722The Caribbean

29.8 %63,240,946 18.5 %5.5 %11,698,120212,336,924Middle East

77.4 %266,224,500 56.0 %43.3 %149,054,040344,124,450North America

30.4 %195,042,230 35.0 %12.4 %68,189,920550,924,250Latin America

58.4 %475,121,735 34.1 %19.9 %162,104,640813,319,511Europe

10.9 %110,948,420 15.9 %1.7 %17,607,4401,013,779,050Africa

21.6 %828,930,856 11.3 %2.4 %93,584,5803,834,792,852Asia

InternetPenetration

InternetUsers

FacebookIndex(*)

FacebookUsers

Population( 2010 Est.)

GeographicWorld Regions

FACEBOOK USAGE AND INTERNET STATISTICS FOR AUGUST 31, 2010



The Broadband FutureFacts and figures



TV

… Content

driven

Game

Console

Mobiel

PC




Where are we?

Live TV

Long form

On demand TV

Short form

Video

Communication

Social media

Live TV

Long form

On demand TV

Short form

Video

Communication

Social media

Live TV

Long form

On demand TV

Short form

Video

Communication

Social media

Mobiel



Substantial Differences will exists

Television:social

Mobile:

1 to 1Computer:

individual

Live TV

Communication



Broadband FutureOver the Top Television




Social Media

Influential

Powerful

Enforcing

Growing

Driving Broadband

Driving YOUR Business

But… what is it?



So What……?

Broadband drivers:

Internet applications

Consumer technology (devices)

Changes in our social behavior

What does this mean for the provider?



The winner’s profileAlways connected, either mobile of fixed

Not a loyal club member but is organized around the “issue”

Moves from one group to the other and disappears again

Watches television anywhere, everywhere at any time

Combines mobile, laptop and television technologies

Social poor and network rich

Can force suppliers to change:

H1

Dia 23

H1

omschrijf zodanig dat in het eind een consument ontstaat:gezin als individuelengezien als groepgezin in de sociale context (moving mobs, issue related groups)

de winnaar is diegeine bedienntHMConsult; 5-10-2010



Milk or Drown the Winner

• Offer services asked for

• Against an acceptable price

• At any location where he wants

• With only those ads that he cares for

• Process requests the most effective way

• Service customers with trained staff who understand the ‘Name of the Game’

• Create store environment

enhancing the service level

• Offer only what is in your catalogue

• Try to be creative, show the price as it is

• Tell him where to go as alternative

• Hire cheap young untrained staff

• Don’t worry about your shop environment, that’s only a waste

DO DON’T

Now that we know how the Winner looks like, it is time to we know how to win him

over and created stakeholders value beyond believe……

H2

H3

Dia 24

H2 vlotte filmpje, marketing boodschapHMConsult; 5-10-2010

H3 filmpje startbucks lets fly away......HMConsult; 5-10-2010

your broadband society

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