your brand is not a logo - personal branding workshop
DESCRIPTION
A personal brand is your public face. It's the way others recognise you, what you do, and how you can help them. This workshop explains the basic concepts of what a personal brand is, define who you're talking to, and how to get the message out. This workshop was made to Girl Geek Dinners Melbourne on Wednesday 1st May 2013. Image credits: Charley Lhasa from Flickr; Rob Schill, Paul Tynes, James Fenton and Fission Strategy from the Noun Project; David Dopacio from recursos2d and Rachel Bucknall's own designs.TRANSCRIPT
Your brand is not a logo
What is a brand?
Zoom zoom
Who are you talking to?
?
?
?
?
?
?
Getting the message out
Where next?
Appearance
• Getting a headshotsophiafieldphotography.com/headshot_guide.html
• Visualbrandinginspirationlab.files.wordpress.com/2010/04/infographiclarge_v2.pngBefore&After:ThingsEveryDesignerShouldKnow lynda.com/blog.bufferapp.com/wp-content/uploads/2013/04/color-guide.png
Your brand is not a logo
Opinion
• Writingablogsocialmediaexaminer.com/26-essentials-for-blogging-success-what-you-need-to-know/
• Publicspeakingseizetheroom.com/
Your brand is not a logo
Skills
• Masteringyourpitchgraphicdesignblender.com/design-pitch-15-seconds
•Writeapersonalbiography
wikihow.com/Write-a-Personal-Bio
•Buildingapersonalplatform
youtube.com/watch?v=qeHtvuTcy70
Your brand is not a logo
Personality
• Usingsocialmediasocialmediaexaminer.com/boost-personal-brand/
• Evangelisingyourselfslideshare.net/whitneyhess/evangelizing-yourself-1184852
Your brand is not a logo
Who can help you
• consultantinmarketing/publicrelations/communications/branding
• web/graphicdesigner• writer• stylist• photographer
Your brand is not a logo
What to consider #1
• Aretheyagoodfitformybusiness?
• Dotheyhaverelevantexperience?
• Dotheyhavethenecessaryresources?
• Doyouhavearapport?
Your brand is not a logo
What to consider #2• Dotheyunderstandtheneedsofyourindustryandmarket?Cantheydotheworkcreativelyandtechnically?
• Dotheyhavereferences?Haveyouspokentootherswhohaveworkedwiththem?
http://is.gd/zyYJv9
Rachel Bucknall
@RachelBucknall