your brand - in person and online by tangelo creative
TRANSCRIPT
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
“ A brand is a gut feeling that people have about a company, product, service or individual. It’s what they expect each time they come into contact with your company.”
“ A brand isn’t a logo. It isn’t your colours and it isn’t what you say about yourself.”
What is a brand?
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
CommunicationIt’s what we say
Branding
ActionIt’s what we do
Interaction It’s how we act towards others
= Expectations & beliefs about what you do
and how well you do it
= BRAND
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Conveying your brandExternally & internally
Ou
r Pr
omises • Our Messages • W
hat we Deliver •
• Our Customers • Our
Employees • How w
e Deliver
External Internal
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Principles of good branding
Consistent
Recognisable
Unique
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
• staff understand your company’s values
• consistently portray them
• feel good about working there
Internal branding
“We looked daggy on site.”
“ Now we look like a real company”
“I feel proud of our new
office.”
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Hosting
Paid advertising
Search Engine Optimisation
Website Analytics& Reporting
Email marketing
Blog / Latest News
Content Strategy
Social Media
WEBSITE
Reasons to review your current brand
Reasons to review your current brand 1. You’re not getting short-listed or being asked to respond to RFQ’s
2. You’re not attracting the staff, talent and/or capital you need
3. You’ve been pigeonholed as something that you and your customers have out-grown
4. Your brand story is wrong or no longer fits
5. The competitive landscape has changed and this is impacting on your growth potential
6. Your customer profile has changed
7. You have a communication problem you’re struggling with
Get in touch and meet our team and experience the difference our specialist background and knowledge will make to your branding and marketing.
Your website = central point of your online presence
Digital Marketing Strategy
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
• good navigation
• good content
• visually appealing
• quick to load (hosting)
• mobile friendly
• can be found on Google
What makes a good website?
Think about your visitors and the information they want to find.
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Good navigation:
• easy to find what you’re looking for
• not too many clicks
• keep main menu to minimum
• not too many drop-downs
• easy to move around site
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Good content:
• relevant
• interesting
• up-to-date
• clear messages
• well written
• reflects your brand
• less is more
• prominent calls to action
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Visually appealing:
• images
• slider
• clean, uncluttered
• well-organised content
• easy to read
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Quick to load:
Hosting
• quality
• local
• secure
• back-ups/updates75%
80%will never return
to a site that is slow to load.
visit a competitor site due to slow loading pages.Up-to-date coding
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Mobile-friendly:
• responsive vs.
• mobile-friendly
• affects Google ranking
Test yours on - https://www.google.com.au/webmasters/tools/mobile-friendly/
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Getting found:
#1 Your website here
SEO
• keywords
• new content
• good content
• links
• headings & URLs
Google Adwords, Pay Per Click (PPC) & Remarketing
• targeted
• keywords in message
Are you getting results? More contacts? More sales?
Online Ads
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Hosting
Paid advertising
Search Engine Optimisation
Website Analytics& Reporting
Email marketing
Blog / Latest News
Content Strategy
Social Media
WEBSITE
Reasons to review your current brand
Reasons to review your current brand 1. You’re not getting short-listed or being asked to respond to RFQ’s
2. You’re not attracting the staff, talent and/or capital you need
3. You’ve been pigeonholed as something that you and your customers have out-grown
4. Your brand story is wrong or no longer fits
5. The competitive landscape has changed and this is impacting on your growth potential
6. Your customer profile has changed
7. You have a communication problem you’re struggling with
Get in touch and meet our team and experience the difference our specialist background and knowledge will make to your branding and marketing.
Digital Marketing StrategyWhat’s left?
always install
© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
• Website technology has changed.
• Users want good experiences.
• Your website is like a company car.
Your brand - must continuously evolve
Contact us for a brand review.
• Adapt to changing market conditions.
• Business expectations = tougher, faster, more responsive. • Branding is
an investment. • A solid brand
builds credibility • You simply
cannot afford to do nothing.
Tangelo can work with you to put the right brand and online strategy in place and keep it fresh.
15 Phillimore Street, Fremantle, WA 6160Email: [email protected]: (08) 9430 4166
Contact Kim D’Alton on (08) 9430 4166 or [email protected] to discuss your brand and digital needs.
tangelocreative.com.au
Check out our Digital Marketing Strategyhttp://www.tangelocreative.com.au/digital/