your brain on games: the 4 keys to fun. casual connect 100n20110720
DESCRIPTION
Nicole Lazzaro's Slides from Casual Connect Panel. Your Brain on Games: In this panel, Demetri Detsaridis (General Manager, Zynga New York), Michael Fergusson (CEO, Ayogo) and Nicole Lazzaro (CEO, XEODesign) will discuss the overlap between behavioral psychology and game design and development, as well as the possibilities of better employing psychological insights in the creation of games. As dramatic as the impact of statistical analysis and behavioral economics has been on gaming and the games industry, applied psychology has largely remained the province of player research departments at AAA console developers...or been overlooked entirely. Bringing this field to the fore could be another sea change for the industry, pushing gaming even further into the mass market or (depending on your perspective) pulling games one more step away from becoming art. What can we learn from psychology, how can we use it to understand what we're already doing, and can it help us build better games in the future?TRANSCRIPT
www.xeodesign.com© 2011 XEODesign, Inc.
XEODesignPutting Emotion into Play
®
™
You Brain on GamesThe 4 Keys to Fun and EngagementNicole Lazzaro
XEODesign, Inc.
Casual Connect
July 20, 2011
®
™
Twitter@NicoleLazzaro
2
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
2
Goals Actions Motivations Emotions
GAME Plan
4 Keys to Fun
The 4 Keys to Fun 4k2f.com
4
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
4Easy Fun: Novelty > Curiosity
4K2F.com
Joy of controls
Easy Fun Controls: Tilt World
6
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
6Hard Fun: Challenge > Fiero
4K2F.com
8
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
8People Fun: Social > Amusement
4K2F.com
People Plants Pets: Tilt World
10
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
10Serious Fun: Aspire > Meaning
4K2F.com
$#Serious Fun Eco-Recovery Simulator Tilt World
12
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
12Tag You’re It!
Nicole LazzaroEmail: [email protected]
Twitter: @NicoleLazzaro
Game: TiltWorld.com
White Papers and Slides: xeodesign.com
slideshare.com/NicoleLazzaro
4k2f.com <- Downloads
Book Chapters:1. Beyond Game Design, Bateman
2. Game Usability, Isbister
3. Human-Computer Interaction Handbook, Jako and Sears
Game On! \o/
Sign Up for Tilt World Beta!TiltWorld.com