your app metrics are telling you how to make them better: the digits data report

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

71 8 916 48 327 561 6 83 5493 2 8 50 9 9 76000 467356207 5 2 736 413 43409258

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

71 8 916 48 327 561 6 83 5493 2 8 50 9 9 76000 467356207 5 2 736 413 43409258

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

50 9 9 76 000 46 652 95629 75 735 6207 5 2 736 413 4 3 4 0 92 58 71 8 916

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

50 9 9 76 000 46 652 95629 75 735 6207 5 2 736 413 4 3 4 0 92 58 71 8 916

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

YOUR APP METRICS ARE TELLING YOU HOW TO MAKE THEM BETTER

NOVEMBER 9, 2016 / 2:00PM ET TODD GRENNAN, SENIOR CONTENT PRODUCER JESSE TAO, SENIOR MANAGER BUSINESS INTELLIGENCE

THE DIGITS DATA REPORT

2

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

71 8 916 48 327 561 6 83 5493 2 8 50 9 9 76000 467356207 5 2 736 413 43409258

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

71 8 916 48 327 561 6 83 5493 2 8 50 9 9 76000 467356207 5 2 736 413 43409258

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

50 9 9 76 000 46 652 95629 75 735 6207 5 2 736 413 4 3 4 0 92 58 71 8 916

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

50 9 9 76 000 46 652 95629 75 735 6207 5 2 736 413 4 3 4 0 92 58 71 8 916

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

WHAT IS THE DIGITS REPORT?

3

WHAT IS IN DIGITS?

PUSH OPT-IN RATES MONTHLY SESSIONSPUSH OPEN RATES RETENTION RATES

4

PUSH OPT-IN RATES

OPT-IN RATE BOTTOM VERTICALS

40%

59%

TOP VERTICALS

5

PUSH OPT-IN RATES

OPT-IN RATE BOTTOM VERTICALS

40%

59%

TOP VERTICALS

DIRECT OPEN RATE TOTAL OPEN RATE

6

PUSH OPEN RATES

2.0%

6.1% 10.8%

9.1%

INFLUENCED OPEN RATE

4.7%

7.1%

+

=+

=

7

MONTHLY SESSIONS

SESSIONS PER MONTH BOTTOM VERTICALS

18.46

20.85

TOP VERTICALS

8

MONTHLY SESSIONS

SESSIONS PER MONTH BOTTOM VERTICALS

18.46

20.85

TOP VERTICALS

9

RETENTION RATESCLASSIC RETENTION

RE

TEN

TIO

N R

ATE

0%

6%

12%

18%

24%

30%

DAY

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 45 60 90

AndroidiOSOverall

1 0

WHAT IS THE RELATIONSHIP BETWEEN METRICS?


1 1



1 2



1 3



1 4



1 5

WHAT IS REALLY THE RELATIONSHIP BETWEEN METRICS?

RETENTION SESSIONS

PUSH OPENPUSH OPT IN

IIIII IV

I

1 6

FRAMEWORK FOR COMPARING MOBILE METRICSHigh

HighLow

SE

CO

ND

ME

TR

IC

FIRST METRIC

IIIII IV

IDisconnected

audienceEngagement opportunity

Receptive audience

Permissioning opportunity

1 7

PUSH OPT-IN RATES VS PUSH OPEN RATESHigh

HighLow

High opt-in rate + high push open rate Users understand the value of receiving messages from your brand and you meet or exceed their expectations.

Low opt-in rate + high push open rate Users do not understand the value of push notifications from your brand but your messages resonate with those who do receive notifications. Consider priming for push or reactivating opted out users with notification examples or incentives.

Low opt-in rate + low push open rate Users do not see the value of push notifications from your brand and this may be compounded by irrelevant or too frequent messaging. Improve your messaging and then re-engage opted out users.

High opt-in rate + low push open rate Users believe there is value in push notifications from your brand but are not engaging with messages. Consider scaling back while experimenting with a control group.

I

II

III

IV

PU

SH

OP

EN

RA

TE

PUSH OPT-IN RATE

IIIII IV

IDisconnected


Receptive audience


1 8


HighLow





I

II

III

IV

PU

SH

OP

EN

RA

TE

PUSH OPT-IN RATE

IIIII IV

IDisconnected


Receptive audience


1 9


HighLow





I

II

III

IV

PU

SH

OP

EN

RA

TE

PUSH OPT-IN RATE

IIIII IV

IDisconnected


Receptive audience


2 0


HighLow





I

II

III

IV

PU

SH

OP

EN

RA

TE

PUSH OPT-IN RATE

IIIII IV

IDisconnected


Receptive audience


2 1


HighLow





I

II

III

IV

PU

SH

OP

EN

RA

TE

PUSH OPT-IN RATE

IIIII

I

2 2

AVERAGE MONTHLY SESSIONS VS PUSH OPEN RATESHigh

HighLow

High avg. sessions + high push open rate Relevant messaging from your brand reinforces the interest of users that already see value from regular app use.

Low avg. sessions + high push open rates Users typically use the app when prompted by the brand. The app experience may not be living up to the interest generated by the message. Consider in-app messages to educate the user.

Low avg. sessions + low push open rates Users do not see value from regular app use, which may be exacerbated by over-messaging or messages that aren’t relevant. Consider onboarding and lifecycle campaigns that align with app value proposition.

High avg. sessions + low push open rate Users find value from regular, organic app use but do not see value from messages from your brand. Consider leveraging user profiles to improve segmentation and personalize.

I

II

III

IV

PU

SH

OP

EN

RA

TE

AVERAGE MONTHLY SESSIONS

Disengaged audience

Engaged audience

App positioning opportunity

IVMessaging positioning opportunity

IIIII

I

2 3


HighLow





I

II

III

IV

PU

SH

OP

EN

RA

TE


Disengaged audience

Engaged audience



IIIII

I

2 4


HighLow





I

II

III

IV

PU

SH

OP

EN

RA

TE


Disengaged audience

Engaged audience



IIIII

I

2 5


HighLow





I

II

III

IV

PU

SH

OP

EN

RA

TE


Disengaged audience

Engaged audience



IIIII

I

2 6


HighLow





I

II

III

IV

PU

SH

OP

EN

RA

TE


Disengaged audience

Engaged audience



IIIII

I

2 7

AVERAGE MONTHLY SESSIONS VS RETENTIONHigh

HighLow

High avg. sessions + high retention rates Users see value from regular app use and the app continues to deliver that value as time goes on.

Low avg. sessions + high retention rates Users are regularly but sparingly using the app. Consider identifying key activities of more frequent users and using messaging to drive adoption of those behaviors.

Low avg. sessions + low retention rates Users are quickly turned off by the app experience. Consider an onboarding strategy to immediately educate users on key features. Adopt a lifecycle messaging strategy to keep active users updated and re-engage lapsed users.

High avg. sessions + low retention rates Users are highly engaged initially but infrequently come back after initial activity. Consider messaging about updates, new content, or personalized recommendations based on past behavior.

I

II

III

IV

RE

TE

NT

ION


Inactive audience

Active audience

Usage opportunity

IVReactivation opportunity

IIIII

I

2 8


HighLow





I

II

III

IV

RE

TE

NT

ION


Inactive audience

Active audience

Usage opportunity


IIIII

I

2 9


HighLow





I

II

III

IV

RE

TE

NT

ION


Inactive audience

Active audience

Usage opportunity


IIIII

I

3 0


HighLow





I

II

III

IV

RE

TE

NT

ION


Inactive audience

Active audience

Usage opportunity


IIIII

I

3 1


HighLow





I

II

III

IV

RE

TE

NT

ION


Inactive audience

Active audience

Usage opportunity


3 2

WHAT’S REALLY THE RELATIONSHIP BETWEEN METRICS?

RETENTION SESSIONS

PUSH OPENPUSH OPT IN

3 3

THE NEXT STEP: IMPROVING YOUR DIGITS

CalorieRoc

Looking for Food That Fits You? is the headline; the body text reads, We know it's not always easy to be a vegetarian, Gary. But with CalorieRocket's new CustomMenus feature, finding food you can eat just got a lot easier. Just note your dietary restrictions

S O U L P A T C H R

NEVER MISS A FACIAL HAIR ALERT!

Want to make sure that your facial hairdo never goes out of style? SoulPatchR uses

push notifications to let you know when a new facial hair style becomes available.

SIGN ME UP! NOT NOW

CalorieRocke

Looking for Food That Fits You? is the headline; the body text reads, We know it's not always easy to be a vegetarian, Gary. But with CalorieRocket's new CustomMenus feature, finding food you can eat just got a lot easier. Just note your dietary restrictions in your user profile and we'll

S O U L P A T C H RExplore your fac ia l ha i r poss ib i l i t ies !

OKDon’t Allow

"SoulPatchR" Would Like to Send You Push Notifications

Notifications may include alerts, sounds and icon badges. These can be configured in Settings.

3 4

HOW CAN MARKETERS IMPROVE THEIR PUSH OPT-IN RATES?

GENERIC PUSH NOTIFICATION OPT-IN PROMPT CUSTOM PROMPT POWERED BY IN-APP MESSAGING

PRIMING FOR PUSH

By walking new users through the benefits of agreeing to enable push, brands can increase the chances that customers opt in, while also highlighting the value the app can provide.

In-app messages can support the rich content and detailed copy needed to explain the value of opting in—and can easily be customized, personalized, and iterated on to make the prompt more effective over time.

3 5

HOW CAN MARKETERS IMPROVE THEIR PUSH OPT-IN RATES?

RE-PERMISSIONING

Of course, users can opt back out of push at any time if they’re not happy with the messages they receive. Be sure to keep the quality and value of these messages high, and pay attention to push opt-outs that may correlate to specific campaigns.

For customers who opt out, consider using re-permission campaigns. By leveraging other messaging channels and discounts, exclusive content, or other incentives, you can persuade some of those users to re-enable push.

PUSH RE-PERMISSIONING CAMPAIGN SENT VIA EMAIL

3 6

HOW CAN MARKETERS BOOST THEIR PUSH OPEN RATES?

* A P P B O Y P R O P R I E TA R Y D ATA

P U S H

E - M A I L

I N - A P P

M E S S AG E S

N E W S

F E E D

W E A R A B L E S

P E A K E N G AG E M E N T

U S E R SM O R N I N G M I D DAY E V E N I N G

PA U L

R AC H E L

SEND-TIME OPTIMIZATION

People receive a lot of push notifications these days. If a customer receives a message from your brand while they’re asleep or in a meeting or driving, that can impact your overall push open rates.

Send-time optimization takes advantage of the data you’re already collecting on customer engagement with your outreach to automatically identify the windows of time when a particular customer is most likely to engage, boosting engagement by 25%. 25%

BOOST IN USER ENGAGEMENT*

3 7


iOS 10 RICH NOTIFICATION ANDROID RICH NOTIFICATION

RICH NOTIFICATIONS

Customers can’t engage with messages that they don’t notice. One of the most effective ways to get them to notice your push notifications is by sending rich push. After all, including an image in a message can boost response to your call-to-action by 57%.

Android has allowed brands to send messages with images for a while, but the release of iOS 10 has leveled the playing field for iOS apps—and made it possible to include video, in-message actions, and more.


57%RISE IN

CALL-TO-ACTION RESPONSE RATES WITH AN IMAGE*

3 8



27%RISE IN

CONVERSIONS WITH PERSONALIZATION*

A PUSH NOTIFICATION PERSONALIZED WITH USER NAMES AND LOCATION

APPLE WATCH NOTIFICATION PERSONALIZED BY DEVICE LANGUAGE AND LOCAL WEATHER

MESSAGE PERSONALIZATION

Users want to feel understood. And with mobile’s unprecedented customer data collection and messaging capabilities, it is now possible to give your audience a one-on-one customer/brand experience at scale.

By using customer names, adjusting message content based on their location, language, and even the local weather, you can craft more compelling messages and remind customers more effectively of the value your brand offers, boosting conversions by 27%.

3 9

HOW CAN MARKETERS BOLSTER THEIR AVERAGE MONTHLY APP OPENS?

TRANSACTIONAL MESSAGING

By using transactional messages to keep customers up to date about appointments, completed purchases, and other important transactional information, you can support a better customer experience and give them compelling reasons to return to your app.

Push notifications are a great way to convey short, urgent transactional messages, while emails are an effective channel for sharing more detailed (or less ephemeral) transactional information.

TRANSACTIONAL PUSH NOTIFICATION TRANSACTIONAL EMAIL MESSAGE

4 0


ACTIVITY MESSAGING

Activity messaging allows brands to use push notifications and emails to keep users up to speed on their friends’ in-app actions, strengthening their engagement with the app and giving them reason to log additional sessions.

Be careful not to overdo it. Activity messaging can feel overwhelming if people aren’t interested in the outreach they receive. Consider providing a preference center to allow users to determine what activity messages they want to receive.

EXAMPLES OF PUSH NOTIFICATIONS LEVERAGING ACTIVITY MESSAGING

PERSONALIZED NEWS FEED CARD

4 1


IN-APP MESSAGES & NEWS FEED CARDS

Channels like News Feed Cards and in-app messages are a major asset in selling users on the value of your app and encouraging them to log additional sessions. These tools let marketers easily swap out promotions, direct customers to new features, and iterate quickly without developer help.

You can also deep link from your emails and push to your in-app promotions or messages for a seamless experience.

PERSONALIZED RICH IN-APP MESSAGE

4 2

GET ADDITIONAL RETENTION TIPS

5 ENGAGEMENT MARKETING TRICKS TO BEAT TODAY’S SOUL-CRUSHING APP RETENTION ODDS

TODD GRENNAN, SENIOR CONTENT PRODUCER JESSE TAO, SENIOR MANAGER BUSINESS INTELLIGENCE

SEPTEMBER 14, 2016 / 2:00PM ET

WATCH ON DEMAND:bit.ly/AppboyRetention

4 3

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

71 8 916 48 327 561 6 83 5493 2 8 50 9 9 76000 467356207 5 2 736 413 43409258

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

71 8 916 48 327 561 6 83 5493 2 8 50 9 9 76000 467356207 5 2 736 413 43409258

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

50 9 9 76 000 46 652 95629 75 735 6207 5 2 736 413 4 3 4 0 92 58 71 8 916

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

50 9 9 76 000 46 652 95629 75 735 6207 5 2 736 413 4 3 4 0 92 58 71 8 916

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

Q+A

4 4

NEW RESOURCE

4-WEEK MOBILE MARKETING COURSE

APPBOY.COM/COURSE

4 5

Appboy is the leading lifecycle marketing platform for the mobile-first age. We exist to help marketers seize the opportunities created by the challenges of today’s mobile economy. That means we built the world’s best intelligent CRM so marketers can connect human-to-human, at scale, with their customers, driving deep engagement and ROI.

The center of our platform is the holistic user profile that offers a single view of the customer. Our robust audience segmentation and advanced multichannel messaging allow brands to use the data from these user profiles to create and automate highly personalized marketing campaigns, and build meaningful dialogues with their audiences across devices and channels.

Thousands of global marketers use Appboy to connect with over 500 million active users, with 100 billion real-time events and 5 billion messages processed through our platform each month. We help brands like Domino’s, Tinder, iHeartMedia, Opera, SoundCloud, and Urban Outfitters to better engage, retain, and monetize their customers. Appboy is venture backed with over 120 employees and offices in New York, San Francisco, and London.

Learn more at Appboy.com.

appboy.com

[email protected]

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