your 2011 marketing plan
DESCRIPTION
This was given to a Grade 11 class.TRANSCRIPT
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A Fail Proof Guide to Your 2011
Marketing
Plan
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What Happened to
Marketing?
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Newspapers, radio, magazines & TV were
all invented to sell advertising
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1950
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“Wait a minute, we could make money off this! Lots of money!!”
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1960
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1965
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1970
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1980
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1990
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2000
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In a complicated World humans usually try to
simplify
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In the last quarter of 2009 Canadians spent more time
on the internet than
watching television
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http://thenextweb.com/apps/files/2010/03/google_logo.jpg
accounts for over 70% of search traffic
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People spend more time time on
than any other website
6 hours per month on average
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Let’s think about advertising
logically
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On any item over $30, can advertising
influence you to buy it?
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People
influence.
Advertising does not.
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A
fail proof guide to your marketing plan
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Have something worth
talkingabout
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Tell it to people who
want to hear
it from you
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“Selling to people who actually want to hear from you is
more effective than interrupting strangers who
do not.“ –Seth Godin
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The people who like you or your message
will do the
marketing for you
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Questions?
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