your 2 hours of learning

www.tradednetwork.co.uk #getseenonline @Tradednetwork facebook.com/tradednetwork

How To Get Seen Online


Alarms!!


2 Hours of Learning

2


Tips For BeDer Search PosiGoning


Next 2 Hours   Understanding business Key Search Terms and why these are important

  What are Page Titles on websites and why these are the most important factor in geNng your business seen in search results

  What make visitors click through to your website -‐ How to get beDer click through rates when you appear in Search Results


Web Page Structures


Next 2 Hours   How to write a blog arGcle for search and your audience – The Gps of good arGcle wriGng

  Your website pages -‐ The perfect opGmised page


BeDer Use of Social Media


Next 2 Hours   How to reach out to your target audience on Facebook at very low cost

  TwiDer Gps to engage   Linkedin Gps to engage


Help! What do I write?


Next 2 Hours   Help I don’t know what to write, post, Tweet, Post! -‐ How to plan what you should be wriGng about and lots of different ideas


Traded Network For You


Next 2 Hours   Your business profile   Publishing posts   Good causes that you connect to   Can you help them

  ConnecGng to more good causes


Keep Saying to Yourself!


What Are Your Key Terms

  It all begins with words typed into a search box   Keyword research is one of the most important, valuable, and high return acGviGes in the search markeGng field

  It's not always about geNng visitors to your site, but about geNng the right kind of visitors


Short v Long!

  Short key terms have many searches per day but actually only represent 30% of the total searches

  Short such as shoes   Long such as "best price on size 9 altanta ecco shoes"


What About Your Business

  What do you do?

  What is your compeGtor advantage (USP)?   Now research your keywords   Exact Matches v Ideas

  Target areas – Where people are searching   Are there any trends?   Are they compeGGve with large brands? (Difficulty)


What About Your Business

  hDps://adwords.google.com/KeywordPlanner

  hDp://www.google.com/trends/ Note: Dog Food Trends

Note: Child Portrait Photography

www.tradednetwork.co.uk #getseenonline @tradednetwork facebook.com/tradednetwork

Next Your Website Page Titles

?


Your Own Website Page Title

  The most important ‘onsite’ factor for SEO

  Page Title = 50-‐60 characters   Primary Keyword -‐ Secondary Keyword | Brand Name •  Unique and relevant by page

Note: Search - Online Marketing Training Norwich


Operation Website - Onsite SEO


Why Will People Click Through


Search Results – Meta DescripGon


Operation Website - Onsite SEO


Meta DescripGon

  Meta descripGon tags, while not important to search engine rankings, are extremely important in gaining user click-‐through from Search results

  150 and 160 characters   Make it unique on each page, provide a soluGon

or benefit and use acGon-‐oriented language


  Page Title   Meta DescripGon   Headline H1 Tag   Body Text – Key search terms as close

to beginning

  Images – Named and ALT DescripGon

  URL   PDF’s or pages   Internal Links   Can they be shared?

Your Website Page Structure


Write Posts in the Same Style

Online marketing services Norwich

Auto enrolment advice Norwich

promotional items for charities

promotional items for sports clubs


Onsite Website Take Away

  Research your Keywords   Are your Page Titles relevant to your business?   Are your DescripGons engaging?   Are your content pages structured well?


Social Media


Social Media

  Social Media is for business – it creates a relaGonship and delivers an awareness

  Use it to communicate with your audience

  Use it to help customers make a decision, solve problems, obtain feedback, experiences, wants and needs

  Help, offer advice and engage in communicaGons   Build a business Facebook Page – not your own!

  Customise your Facebook URL


Facebook – Business Page


Facebook – Basic Details

  Back link to your Facebook page on other social media sites and your website – See TwiDer

  Include your business phone number and address in your page descripGon

  Complete your About Page


Facebook Post Length

  The opGmal length of a Facebook post is 40 characters !!!!

  Posts at this length tend to receive higher like rate, comment rate, and combined like/comment rate

  In fact 40 or less = 86% more engagement!   The first 18 characters of status updates serve as the meta descripGon, which makes up the SEO Gtle for that update. Because of that, you should aim to start your update with a Keyword


Facebook – Post with a Photo

  A photo or photos will aDract more engagement


Facebook – Add a Link


Who are your Audience


When are they Online?   Schedule your posts to when they are looking!


What are their Interests?


Use for Research & TargeGng


Boost a Post or an Event!


Boost a Post – An Example

  13,032 reach – Just 9,000 was paid reach!

  83 Likes

  6 Comments   62 shares   Cost £44


ROI


Real Targeted Boost for £3


TwiDer

@Tradednetwork


TwiDer

  TwiDer is the best social media tool for real-‐Gme engagement

  Don’t just auto respond to new followers – use the personal touch

  Don’t follow everyone that follows you   Use unfollow app

  Use the search feature to engage   Use Hootsuite and Hootlet (Share from browser)


TwiDer

  Tweets with less than 100 characters have 17% higher engagement rate

  Not only does this length give you enough room to share your message, it also provides room for someone who retweets you to add a message of their own

  Reply to menGons, check direct messages

  Use the hashtag   #norfolkhour join every Mon, Weds & Fri from

8.30pm – also check out #NorwichHour Mon 8pm


TwiDer -‐ AnalyGcs

  hDps://analyGcs.twiDer.com/user/TradedNetwork/tweets


Cancer Research – Text £3

Cancer Research UK is able to fund 10 new clinical trials thanks to the surprise hit of

#nomakeupselfieforcancer trend.


Stephen SuDon


Ice Bucket Challenge donations

Motor Neurone Disease – 2 weeks £7m – normally 6 months!


UK Social Media CommunicaGons Award for Best Viral Campaign The selfie, which went

viral in June 2014 officially put the

company on the map hiNng every country in the world and geNng 1.3 million hits on their website in three days


Linkedin   The most trusted Social Media plaxorm for

business   ConnecGng to relevant people will help you

discover more relaGonships – People you may know

  Build relaGonships not just a list!   The opGmal length of a LinkedIn post – 25 words   Publish early in the week

  Update your profile – Explain how you help people   My Linkedin


Linkedin Pulse

  Pulse is the new blogging plaxorm from Linkedin

  It started with only 1000 members having the tool   Now 25000 can use it   Look for the pencil


Linkedin Pulse


Social Media Takeaway

  Draw up a plan and follow it   Take a look at your branding   Test the water with Facebook Boost or adverts   Engage in a new #hour   Do you have a pulse?   If you need help – ask!


Why Content is King?


“The future of online markeGng is storytelling which is a technique of telling a single story across mulGple

plaxorms and formats”

The Future


Social Media, Blog, News, Posts….


The More Content Published =

More Credibility More Trust More Links

Higher Authority Levels BeDer Search PosiGoning

More Visits More Enquiries More Sales

Why Publish Content?


What Content Should I Write?

  Your products and services

  Emerging products and services   Reviews, tests and what’s new   Tips – share and share again / re-‐blog

  How to guides   Offers   Case studies and tesGmonials

  Real stories   Business news


  Corporate Social Responsibility

  LegislaGon changes   Day in the life   Seasonal acGviGes and events

  hDp://www.Gmeanddate.com/holidays/uk   hDp://www.bbc.co.uk/sport/0/30503789   hDp://www.nhsemployers.org/your-‐workforce/

retain-‐and-‐improve/staff-‐experience/health-‐work-‐and-‐wellbeing/copy-‐of-‐leading-‐the-‐way/calendar-‐of-‐naGonal-‐campaigns-‐2015

What Content Should I Write?


•  Strong Headline

  Clear layout   Clear imagery   Length does mater!

  Excellent call to acGon

How Should I Write It?


  Content’s No. 1 goal is to help other people

  In general, the top clicked posts were those that had Gtles including phrases such as:

  "Best…”   "Reviews of…”   "Top 5…”   "How-‐to…”

  Local locaGons work really well for Search Engine PosiGoning for advert content – user looking for…..

For SEO or the USER?


Building Links


How Links Can Help?

  Link building is the process of acquiring hyperlinks from other websites to your own

  The landscape of SEO and link building is always changing, and today, the importance of building high-‐quality links has never been higher

  Increasing the number of high-‐quality links poinGng at your website can significantly increase your chances of ranking well


Building Links

  Customer, Supplier, CSR Link, News, Events, Quality Directories, Review Sites, Industry Press / Experts and OrganisaGons, Tourist Sites, Councils, DMOZ, Freeindex, Networking Groups…..


Content Takeaway

  Content is King so take acGon!   Draw up a content map and plan   Can you generate some great Gps? – Become the content king!

  Draw up a list of websites that may link to you – think customers and suppliers

  Remember the higher quality and the higher number of domains is beDer


CSR / CRM


CSR -‐ CRM

  Cause Related MarkeGng

  Helping Good Causes offer many benefits   Feel Good Factor   Good PR

  Great content

  Customers like the way you help others   Adds compeGGve advantage

  Tax Efficiency   Personal development


We Can Help You


Traded Network – Next Part

  What is Traded Network?

  Your Business Profile – Let’s login   Norfolk Community FoundaGon   Posts for Search

  Other Directories   Our Services to help you market your business


Traded Network

  Traded Network is a unique markeGng soluGon that delivers effecGve results at an affordable rate.

  We get companies seen in more search engine results, throughout social media and within the local community.

  We use our 3 web directories to deliver a return on investment for your markeGng budget.

  Our directories are also linked to schools, chariGes and clubs. We donate some of the fees to these good causes so it great for Corporate Social Responsibility and it extends your markeGng reach directly to these channels, their supporters and within the local community.

  We do it online, in search engines, on social media and through word of mouth – in short…we deliver more markeGng for your money!


What Do We Offer?

CRM

Word of Mouth

Advertising

SEO

Blogging Social Media

Events

Offers News

Relationships

Online Presence

SUPPORT

Pretty unique Solution!


What Do We use?


Business Profile

Link


Improve Your Skills!

  Have we achieved our objecGve?

  Some Feedback?   Link to slides   Implement

  Tell others

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