youngblood starting a small business
DESCRIPTION
Notes on how to start a small business for the Business Plan project.TRANSCRIPT
Starting a Small Business
Unit 2 – Applied Communications
Objectives
• Students will identify and research a small
business they are interested in starting.business they are interested in starting.
• Students will market and plan a small
business
• Students will practice writing business
documents
• Students will analyze the success of a small
business
Overview
• Business Choice & Name
• Competition Analysis• Competition Analysis
• SWOT Analysis
• Marketing Plan
• Business Plan
Business Choice
• Groups of 4 – your choice
• Agree upon a business to start• Agree upon a business to start
– Example:– Mexican restaurant
– Tour guide company
– Aquatic animal pet store
– Homework help center
• Write down your names & business to turn in for
approval
Competition Analysis
• Decide where you think your business should be
located. (Must be in Kissimmee)located. (Must be in Kissimmee)
• Go there and check out your competition (other
stores that do similar things)
• Fill out the Competition Analysis Form
• Create and complete a survey of OHS students
regarding the need for your business.
Survey
350
400
450Yes
No
0
50
100
150
200
250
300
350
Flying Shark Feed Store Interest
No
I Don't Know
SWOT Analysis
• Analysis of Strengths Weaknesses Opportunities and ThreatsOpportunities and Threats
Marketing Plan
• Target groups
• Advertising techniques & strategies• Advertising techniques & strategies
• Making a marketing plan
Business Plan
• Figuring out the finances
• Finding funding• Finding funding
• Making a plan
Presenting Your Plan
• Tri-board
– Middle: Business plan– Middle: Business plan
– Right side: SWOT analysis, survey chart
– Left side: Marketing Plan
• Media
– Video commercial (30-45 seconds) OR
– Print commercial (vertical poster board)