young marketers elite 2013 assignment 3.1 - van-tuong
DESCRIPTION
Young marketers elite 2013 assignment 3.1 - van-tuongTRANSCRIPT
ASSIGNMENT 3.1BRAND TASKS & BRAND ESSENTIALS
NGUYỄN BÍCH VÂN PHAN PHƯỢNG TƯỜNG
Present formulations of brand positioning.Question 1
Brand positioning
Target
Reason to
believe
Brand DNA
Benefit
is one of the single most important stepsany business can take on the road to success.
brings to light the viability of your productor service. It can also show alternate paths, and even reveal newopportunities.
clearly defines the following crucial thingsin realizing vision:
Determine originality
Establish your unique position in your chosen market
Identify competitors
Determine required budget to compete
Give one example.Question 1
BRANDESSENCE
CATEGORYTRUTH
PRODUCTTRUTH
CONSUMER
TRUTH
Brand Essence is the emotional heart of a
brand, summed up in a few words.
What is brand essence? Question 2
A confident seductivedeodorant spray whichhelps men look, smell &feel the best.
CONFIDENTSEDUCTIVENESS
CATEGORYTRUTH
PRODUCTTRUTH
CONSUMER
TRUTH
• Get rid of the smell.• Bring confident.
• Get rid ofthe smell.
• Seductive scent.
Want to look, smell & feel
the bestto be confident & get attraction
from girls.
Brand essence
What is brand essence of AXE? Question 2
SENSUOUSSELF-CONFIDENCE
CATEGORYTRUTH
PRODUCTTRUTH
CONSUMER
TRUTH
• Necessary for women.• Sexy & Seductive.
Brand essance
• Seductive style combining quality fabric.
• Focus on women & their individuality.
• Want to feel confident from inside.
• Sensual feeling.
The finesse sensuouslingerie which boostself-confidence.
What is brand essence of TRIUMPH? Question 2
Present formulations of brand essence.Question 3
Present formulations of DIANA brand essence.Question 3