PHƯỢNG TƯỜNG & NGHI NGHI

MOBILE MARKETING

ASSIGNMENT 16.1

WHAT DOES MOBILE MARKETING MEAN?Question 1

In one hand, Mobile marketing is simply the process of marketing to people via their mobile devices. This is really just an extension of internet marketing, as more and more people are starting to spend more time on their mobile devices and less time on their computers it was inevitable that the internet marketers would move into this form of marketing.

In the other hand, mobile marketing involves via cellular (or mobile) device, either to send a simple marketing message.

Search

Banners

Location based

Coupons

MMS/SMS

Apps

Proximity

DISPLAY

MOBILE MARKETING AND SOCIAL MEDIAQuestion 2

ACCESSIBILITY THE PERSONAL TOUCH

HIGH DEGREE OF PUBLICITY STRENGTH IN NUMBERS

LONG-LASTING RELATIONSHIP THE SPIRIT OF PARTICIPATION

HIGHLY TARGETED MARKETING REAL-TIME PERFORMANCE

Mobile network social network marketing can attract potential customers, it is useful for assessing preferences and consumer behavior through registration without actual investigation.

Social Channel is the only way to help marketers can interact directly with users.

Based on the ROI, marketers can adjust strategies to attract more and more users. This is the greatest benefit of mobile marketing via social networks

Leveraging applications on the phone to develop a social media marketing: convenience access

MOBILE MARKETING, SOCIAL AND SEARCHQuestion 2

Mobile StrategyWhen our team develops a mobile strategy with our clients we follow a four step process:

1. AudienceResearch the audience who the mobile strategy is FOR. Which devices do they use? What information are they accessing, at what times and where?2. SharingUsing our extensive experience in social media we plan how this can benefit our clients social communities and the most effective way it can be shared and used with current social platforms.3. CreativityWhat value can we add? By making use of the mobile device's unique hardware or by applying some creative thinking to the current user experience to make it even better. The app should be fresh, enjoyable and easy to use.4. ResultsAll our apps are results and measurement-focused from the planning stage. What are we trying to achieve with the app? Downloads? Sign-ups? Sharing on social channels? We agree with the client the KPIs and build measurement and tracking of them into the project process.

Social is the place where customer move to. Nowadays in the pace life, they used mobile more than ever devices to connect other people, get information, use social network. Mobile and now-people stick together.

61%of user access social on their mobile device40% is the number total of searching from mobile and tabletSocial and search is help mobile marketing closer to the target audience. Almost activities of them is happened on Mobile . Besides that with the pace improving of Mobile, it can adapt creative thinking to spread land of marketing.

CASE STUDY – TUOI SANG LIPTON MOBILE APPSQuestion 2

54% Facebook users in

Vietnam aged 18-24

SOCIAL

Facebook & Google are 2 big players in iOS & Android

base with 662M & 972M

users

SEARCH

35% of Vietnam’s

mobile users use mobile

apps

MOBILE

TARGET AUDIENCEYoungsters, aged 18-30 They are young, dynamic & proactive. They are students & office workers who are drown in jobs & duties days after days. They need something to help them relieve their stress & start a day with joyful spirit.

CONSUMER FINDINGSThe 1st thing they do – even before getting out of bed is check their phones (message, facebook, news, check time, etc.)

Lipton has created an application on mobile integrated with facebook & utilize SEM, SEO to promote them.The idea based on the fact that life has numerous interesting moments that sometimes we have inadvertently omitted. It can be an inspiration to us all to move away from pressure, lighted spirit and enjoy life a more excellent way.

Let's keep Lipton moments meaning that through the bright moments.>>> Share your brightness >>> Shining Vietnam

APPS FEATURESAlarm feature: you can turn off the alarm by listening to music or reading the news in the morningShooting: shoot and orthopedic follow the moment: + Board Bright + Leave a little hand + Friends reunion + Family moments + Opening bright springMenu day with the creative ways the Tea LiptonPhoto Contest 'moment Lipton': sharing pictures and calling friends like to win attractive prizesPre reward luck with 'New Day Surprise’

The application is integrated with your Facebook or Twitter or Google account so that you can easily share photos, status or anything with your friend through social media

SOCIAL SEARCHMOBILE

The application is available on iPhone appstore and Android.

Lipton has owned key word “bừng sáng”, “tươi sáng”, “Ngày mới” & “Mỹ Tâm” on Google Search through SEO, SMO

- Recruit 4000 youngsters to participate in Photo contest followed by millions of like & share via social network

- Create a trend of shining photo shooting & share shining moments- Link Lipton image with start a day with joyfully shining spirit in TA minds.

Key result