young digital citizens
DESCRIPTION
A presentation I did at the New Media Marketing Conference 2008 at Gallagher Estate in South Africa.TRANSCRIPT
Tyler ReedCreative Strategist
technology is part of our lifestyle
• Complimentary to our lives• Improved on communication• Made our world stateless• We’re constantly adapting
technology is part of our lifestyle.
we’ve adapted to small screens
• We speak a different language• Improved on entertainment• It’s become a Swiss Army Knife
we’ve adapted to small screens.
continuous, partial attention
• Multiple devices at the same time• Make use of time efficiently• It comes naturally and will improve
continuous , partial attention.
we’re always connected
it’s all about me
15mb is the new 15 seconds
• We produce and consume• What I want when I want it• It puts me in the centre• Don’t forget my friends
it’s all about me.
our expense is time and attention
• I am doing you a favour• The more attention, the more I care• Think again about the money
our expense is time and attention.
• If I share, why don’t you share• I have other choices
free hugs, free beer, we like free.
look mum, it’s a flash mob
technology gives everyone a voice
ENGAGING YOUTH
• Quick, Cheap & Easy• Market Through Multiple Channels• Be A Friend, Make Us Belong• Don’t Try Be Cool• Be Entertaining & Interactive• Don’t Push, Let Me Pull
things to keep in mind.
THANK YOU
Tyler Reedmobile: 082 664 7797email: [email protected]: www.tylerreed.co.zacompany: www.younique.co.za27th March 2008
For your time
about YouniqueYounique is a social media marketing firm that helps companies understand and applythe latest social media technologies and methodologies primarily to their marketing campaignsas well as public relations and the enterprise. Younique also assists companies in engaging andinteracting with the youth.
Creative Commons Creditsfor the images I used in the presentation.
• http://www.flickr.com/photos/moonwire/• http://www.flickr.com/photos/mandarose/• http://www.flickr.com/photos/bowbrick/• http://www.flickr.com/photos/apesara/• http://www.flickr.com/photos/rashdan/• http://www.flickr.com/photos/larskflem/• http://www.flickr.com/photos/45457688@N00/